Neuromarketing and the effects of famous people in advertising

Ale Smidts, Scientific Director ERIM and Professor of Neuromarketing at RSM was featured on September 21 in “Weet wat je koopt” (Know what you buy), a VARA programme in which the effects of famous people used in advertising were analysed. He explained how research on how people react when they see known faces in an advertisement. He argues that there are indeed positive effects, provided there is a credible connection between the person and the product advertised. Have a look at the programme (in Dutch).

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<link people ale-smidts _blank>Personal Homepage Ale Smidts
<link erim research centres erasmus_centre_for_neuroeconomics _blank>Homepage Erasmus Centre for Neuroeconomics