Berend Wierenga to Receive Inaugural EMAC Distinguished Marketing Scholar Award

<link people berend-wierenga _blank>Berend Wierenga, professor of marketing and Peter Leeflang of the University of Groningen are the co-recipients of the Inaugural EMAC Distinguished Marketing Scholar Award. This annual award will be awarded for the first time at the EMAC Annual Conference in Copenhagen, June 2-4, 2010. The award is the highest honour that a marketing educator who has had extensive connections with EMAC can receive.

The two main criteria for the award are (1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) Outstanding contributions to the European Marketing Academy. Other criteria for the award are teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large. The selection committee comprised Gary Lilien, Chair, Don Lehmann and Gilles Laurent.

The awardees will present lectures at a special session in their honour at the EMAC Copenhagen conference and will also be invited to provide an associated research article to the International Journal of Research in Marketing as well as a shorter article to the EMAC Chronicle.

Professor Stijn van Osselaer, chair of the department of Marketing at RSM, says: “Please join me in congratulating Berend and Peter on being awarded the EMAC Distinguished Marketing Scholar Award. This is truly a great honour that appropriately recognizes the trailblazing role Berend and Peter have played in boosting the quality and quantity of Marketing research in Europe.”

European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. Membership is open to individuals from Europe and elsewhere. At present, the Academy has over 1000 members from more than 57 different countries in all five continents.

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