Prof. dr. G. (Gui) Liberali

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2010

Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: *www.guiliberali.org*  For more details on professional experience, education, and latest news please visit my linkedin page at  www.linkedin.com/in/gui-liberali/

Publications

  • Academic (13)
    • Giesecke , K., Liberali, G., Nazerzadeh , H., Shanthikumar , J. G., & Teo, CP. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics. Management Science, 68(3), 1591-1594. https://doi.org/10.1287/mnsc.2021.4296

    • Liberali, G., & Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models. Marketing Science, 41(4), 341-366. https://doi.org/10.1287/mksc.2021.1346

    • Liberali, G., Boersma, E., Lingsma, H., Brugts, J., Dippel, D., & Hauser, J. R. (2022). Adaptation of Bayesian Trials in the Presence of Interim Information. MIT Sloan Working Paper, 6639(21).

    • Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G., & Teo, CP. (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64(6), 2972-2972. https://doi.org/10.1287/mnsc.2018.3120

    • Liberali, G., Muller, E., Rust, RT., & Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32(3), 235-237. https://doi.org/10.1016/j.ijresmar.2015.08.001

    • Hauser, J., Liberali, G., & Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60(6), 1594-1616. https://doi.org/10.1287/mnsc.2014.1961

    • Urban, G., Liberali, G., Bordley, R., Macdonald, E., & Hauser, J. (2014). Morphing Banner Advertising. Marketing Science, 33(1), 27-46. https://doi.org/10.1287/mksc.2013.0803

    • Liberali, G., Urban, G., & Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30(2), 101-113. Article 1. https://doi.org/10.1016/j.ijresmar.2012.07.002

    • Liberali, G. (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28(1), 28-29. https://doi.org/10.1016/j.ijresmar.2011.01.002

    • Liberali, G., Gruca, T., & Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212(2), 398-410. https://doi.org/10.1016/j.ejor.2011.01.038

    • Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28(2), 227-228. https://doi.org/10.1287/mksc.1080.0485

    • Urban, G., Hauser, J., Liberali, G., Braun, M., & Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50(4), 53-61.

    • Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223. https://doi.org/10.1287/mksc.1080.0459

  • Professional (1)
    • Liberali, G. (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20(4), 12-14. http://hdl.handle.net/1765/77381

  • Professional (1)
    • Liberali, G. B., Hauser, J. R., & Urban, G. L. (2017). Morphing theory and applications. In International Series in Operations Research and Management Science (pp. 531-562). Springer New York. https://doi.org/10.1007/978-3-319-56941-3_18

  • Popular (1)
    • Urban, G. L., Hauser, J. R., Liberali, G., Braun, M., & Sultan, F. (2009). Morph the Web to build empathy, trust and sales. MIT Sloan Management Review, 50(4), 53-61.

  • Popular (1)
    • Liberali, G. (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series Research in Management http://hdl.handle.net/1765/107428

  • Academic (1)
    • Liberali, G., & Ferecatu, A. (2021). Morphing for Consumer Dynamics: Bandits Meet HMM.

  • Management Science (Journal)

    Editorial work (Academic)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

  • Role: Member Doctoral Committee
  • PhD Candidate: Agapi-Thaleia Fytraki
  • Time frame: 2010 - 2018
  • Role: Promotor
  • PhD Candidate: Bob Jan Jouke Rombach
  • Time frame: 2021 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Zeynep Aydin
  • Time frame: 2009 - 2021
  • Role: Promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
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Address

Visiting address

Office: Mandeville Building T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands