Prof. dr. G. (Gui) Liberali

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2010

Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: *www.guiliberali.org*  For more details on professional experience, education, and latest news please visit my linkedin page at  www.linkedin.com/in/gui-liberali/

Publications

  • Academic (10)
    • Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G., & Teo, CP. C-P. (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64(6), 2972-2972. https://doi.org/10.1287/mnsc.2018.3120

    • Liberali, G., Muller, E., Rust, RT., & Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32(3), 235-237. https://doi.org/10.1016/j.ijresmar.2015.08.001

    • Urban, G., Liberali, G., Bordley, R., Macdonald, E., & Hauser, J. (2014). Morphing Banner Advertising. Marketing Science, 33(1), 27-46. https://doi.org/10.1287/mksc.2013.0803

    • Hauser, J., Liberali, G., & Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60(6), 1594-1616. https://doi.org/10.1287/mnsc.2014.1961

    • Liberali, G., Urban, G., & Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30(2), 101-113. [1]. https://doi.org/10.1016/j.ijresmar.2012.07.002

    • Liberali, G., Gruca, T., & Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212(2), 398-410. https://doi.org/10.1016/j.ejor.2011.01.038

    • Liberali, G. (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28(1), 28-29. https://doi.org/10.1016/j.ijresmar.2011.01.002

    • Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223. https://doi.org/10.1287/mksc.1080.0459

    • Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28(2), 227-228. https://doi.org/10.1287/mksc.1080.0485

    • Urban, G., Hauser, J., Liberali, G., Braun, M., & Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50(4), 53-61.

  • Professional (1)
    • Liberali, G. (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20(4), 12-14. http://hdl.handle.net/1765/77381

  • Professional (1)
    • Liberali, G. B., Hauser, J. R., & Urban, G. L. (2017). Morphing theory and applications. In International Series in Operations Research and Management Science (pp. 531-562). Springer New York LLC. International Series in Operations Research and Management Science Vol. 254 https://doi.org/10.1007/978-3-319-56941-3_18

  • Popular (1)
    • Liberali, G. (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series Research in Management http://hdl.handle.net/1765/107428

  • Management Science (Journal)

    Editorial work (Academic)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

  • Role: Daily Supervisor
  • PhD Candidate: Xin Zhou
  • Time frame: 2015 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Agapi-Thaleia Fytraki
  • Time frame: 2010 - 2018
  • Role: Promotor
  • PhD Candidate: Ibrahim Usame Cikrikcioglu
  • Time frame: 2019 -
  • Role: Promotor
  • PhD Candidate: Bob Jan Jouke Rombach
  • Time frame: 2021 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Zeynep Aydin
  • Time frame: 2009 - 2021
  • Role: Promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
Past
  • Current Topics in Marketing Research (2020/2021)
  • Advanced Marketing Decision Models (2019/2020)

The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing science, consumer behaviour, and consumer neuroscience. Strong applicants typically have backgrounds in economics, psychology, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

Read more
2014
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2012
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Research Seminar
As: Coordinator
2012
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2011
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2011
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2011
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27
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2011
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2011
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2011
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2011
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2011
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As: Coordinator
2010
September
14
2009
December
08

Address

Visiting address

Office: Mandeville Building T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands