Prof. dr. G. (Gui) Liberali

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2010

Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: *www.guiliberali.org*  For more details on professional experience, education, and latest news please visit my linkedin page at  www.linkedin.com/in/gui-liberali/

Publications

  • Academic (13)
    • Liberali, G., Boersma, E., Lingsma, H., Brugts, J., Dippel, D., & Hauser, J. R. (2024). Adaptation of Bayesian Trials in the Presence of Interim Information. MIT Sloan Working Paper, 6639(21).

    • Giesecke , K., Liberali, G., Nazerzadeh , H., Shanthikumar , J. G., & Teo, CP. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics. Management Science, 68(3), 1591-1594. https://doi.org/10.1287/mnsc.2021.4296

    • Liberali, G., & Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models. Marketing Science, 41(4), 341-366. https://doi.org/10.1287/mksc.2021.1346

    • Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G., & Teo, CP. (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64(6), 2972-2972. https://doi.org/10.1287/mnsc.2018.3120

    • Liberali, G., Muller, E., Rust, RT., & Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32(3), 235-237. https://doi.org/10.1016/j.ijresmar.2015.08.001

    • Urban, G., Liberali, G., Bordley, R., Macdonald, E., & Hauser, J. (2014). Morphing Banner Advertising. Marketing Science, 33(1), 27-46. https://doi.org/10.1287/mksc.2013.0803

    • Hauser, J., Liberali, G., & Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60(6), 1594-1616. https://doi.org/10.1287/mnsc.2014.1961

    • Liberali, G., Urban, G., & Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30(2), 101-113. Article 1. https://doi.org/10.1016/j.ijresmar.2012.07.002

    • Liberali, G., Gruca, T., & Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212(2), 398-410. https://doi.org/10.1016/j.ejor.2011.01.038

    • Liberali, G. (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28(1), 28-29. https://doi.org/10.1016/j.ijresmar.2011.01.002

    • Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223. https://doi.org/10.1287/mksc.1080.0459

    • Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28(2), 227-228. https://doi.org/10.1287/mksc.1080.0485

    • Urban, G., Hauser, J., Liberali, G., Braun, M., & Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50(4), 53-61.

  • Professional (1)
    • Liberali, G. (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20(4), 12-14. http://hdl.handle.net/1765/77381

  • Professional (1)
    • Liberali, G. B., Hauser, J. R., & Urban, G. L. (2017). Morphing theory and applications. In International Series in Operations Research and Management Science (pp. 531-562). Springer New York. https://doi.org/10.1007/978-3-319-56941-3_18

  • Popular (1)
    • Urban, G. L., Hauser, J. R., Liberali, G., Braun, M., & Sultan, F. (2009). Morph the Web to build empathy, trust and sales. MIT Sloan Management Review, 50(4), 53-61.

  • Popular (1)
    • Liberali, G. (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series Research in Management http://hdl.handle.net/1765/107428

  • Management Science (Journal)

    Editorial work (Academic)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

  • Role: Daily Supervisor
Behavioral Effects in Consumer Evaluations of Recommendation Systems
  • Role: Member Doctoral Committee
  • PhD Candidate: Agapi-Thaleia Fytraki
  • Time frame: 2010 - 2018
  • Role: Promotor
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Role: Promotor
  • PhD Candidate: Bob Jan Jouke Rombach
  • Time frame: 2021 -
Mobile Consumers and Applications: Essays on Mobile Marketing
  • Role: Member Doctoral Committee
  • PhD Candidate: Zeynep Aydin
  • Time frame: 2009 - 2021
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -
PhD in Marketing - specialized in Machine Learning and Quantitative Methods
  • Role: Promotor
  • PhD Candidate: Julia Marie Esters
  • Time frame: 2024 -
Past
  • Current Topics in Marketing Research (2023/2024)
2014
May
27
2012
May
14
Research Seminar
As: Coordinator
2012
April
23
Research Seminar
As: Coordinator
2012
April
16
Research Seminar
As: Coordinator
2012
April
02
2012
March
12
Research Seminar
As: Coordinator
2012
February
13
Research Seminar
As: Coordinator
2011
December
12
2011
December
05
Research Seminar
As: Coordinator
2011
November
21
Research Seminar
As: Coordinator
2011
September
05
Research Seminar
As: Coordinator
2011
June
27
2011
May
16
2011
April
26
Research Seminar
As: Coordinator
2011
April
26
2011
February
28
2011
February
21
2011
January
31
2011
January
25
2011
January
17
Research Seminar
As: Coordinator
2010
September
14
2009
December
08

Address

Visiting address

Office: Mandeville Building T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands