2014 ECMI Symposium on Marketing & Innovation
Abstract
This symposium is the inaugural edition of a bi-annual symposium series organized jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC).
The symposium aims to address issues related to the fields of marketing and innovation. The plenary and concurrent sessions will feature thought leaders from both academia and industry. These sessions will contribute to a broad range of subjects such as: new marketing approaches, new methodologies, generation of innovations, study of market feasibility for innovations, go-to-market strategies for innovations and others.
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