dr. M.A.S. (Maarten) Boksem

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2010

I have a broad interest in human behaviour and in how the brain orchestrates this behaviour. My research topics range from the neural mechanisms of performance monitoring to the effects of mental fatigue on cognition, to the effects of social status on behaviour, to the effects on hormones on decision-making, to whether we can use brain measurements from just a few individuals to say something about how the population at large will behave.

Over the last several years I have become interested in Neuroeconomics (the branch of neuroscience that studies decision-making), and what is now called Consumer Neuroscience (how knowledge of Neuroeconomics may tell us something about how groups of individuals may respond to persuasive messages and how this might affect their choice behaviour). My main lines of research in these fields focusses on two central questions: can we predict market behaviour from brain activity (and do such neural measures add anything to more traditional measures), and do brain measurements reveal additional evaluative information about stimuli (persuasive messages such as commercials), which cannot be obtained through self-report measures? We find that it is indeed possible to predict the behaviour of large numbers of individuals in the population from brain data obtained from a limited number of students in our lab, and that these brain measures increase accuracy of predicting both individual and population behaviour compared to self-report measures alone. Moreover, we find that, using multivariate approaches to analyses of fMRI and EEG data, it is possible to extract information from the brain that reveals which emotions were elicited by the stimulus, which mental representations were activated, and how these emotions and representations predict preference and choice, both at the individual level, as well as in the population at large.

  • S.P.H. Speer & M.A.S. Boksem (2019). Decoding fairness motivations from multivariate brain activity patterns. In Social Cognitive and Affective Neuroscience . Oxford University Press

Key Publications (7)

  • M. Tops, P. Luu, M.A.S. Boksem & D.M. Tucker (2013). The Role of Predictive and Reactive Biobehavioral Programs in Resilience. In M. Kent, M.C. Davis, J.W. Reich & J.W. Reich (Eds.), The Resilience Handbook - Approaches to Stress and Trauma (pp. 21-38)
  • M.A.S. Boksem & D. De Cremer (2009). Morality and the brain. In D. De Cremer (Ed.), Psychological perspectives on ethical behavior and decision making (pp. 153-166). Charlotte: Information Age Publishing
  • Role: Daily Supervisor
  • PhD Candidate: Catalina Ratala
  • Time frame: 2012 -
  • Role: Daily Supervisor
  • PhD Candidate: Linda Couwenberg
  • Time frame: 2012 -
  • Role: Daily Supervisor
  • PhD Candidate: Esther Eijlers
  • Time frame: 2013 -
  • Role: Daily Supervisor, Co-promotor
  • PhD Candidate: Aljaž Sluga
  • Time frame: 2015 -
  • Role: Co-promotor, Daily Supervisor
  • PhD Candidate: Leonard Diederik van Brussel
  • Time frame: 2019 -
  • Role: Co-promotor
  • PhD Candidate: Anoek Leonieke Holthuijsen
  • Time frame: 2019 -

Editorial positions

  • Frontiers in Cognition


The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in consumer behaviour, marketing science, and consumer neuroscience. Strong applicants typically have backgrounds in psychology, economics, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

Read more
ERIM Conference
As: Speaker
  • Fellowship - ERIM early career talent programme (2010)


Visiting address

Office: Mandeville Building T10-09
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam