S. (Sharon) Wei

Sharon Wei
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Marketing
Affiliated since 2023

PhD Track Doctoral Research in Marketing, specialized in quantitative methods (marketing analytics, data science, computer science, econometrics)

The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing. Our group is unique in the Netherlands by focusing on developing and applying state-of-the-art methodologies from the fields of machine learning and econometrics. Our faculty combines our methodological expertise with a deep understanding of the challenges businesses face. As part of a Business School, we have strong ties with industry (profit and nonprofit) that allow our research to have direct societal impact. Strong applicants typically have backgrounds in econometrics, statistics, computer science, economics or business and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers and thus need creativity, self-direction, and a passion for scientific research. We are looking for candidates that are equally interested in solid academic research and in addressing real-world problems.

Keywords
Method: Causal Inference, Field Experiments, Machine Learning, Deep Learning, Active Learning, Reinforcement Learning, Econometrics, Optimization Application: Marketing, Customer Relationship Management, Personalization, Churn Management, Customer Lifetime Value, Policy Evaluation, Retail Analytics
Time frame
2023 -

Address

Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands