Are Emotions Good or Bad for Human Decision Making? Perspectives from Neuroscience


Baba Shiv
  • Speaker
Stanford Graduate School of Business, Stanford University

Event Information

Type
Research Seminar
Programme
Marketing
Date
Mon. 3 Dec. 2007
Contact
Time
12:30-14:00 hours
E-mail
Location
Mandeville Building T3-09
Number


Abstract

For centuries, philosophers and thinkers have debated whether emotions are beneficial or detrimental to human decision making.  The general consensus viewpoint that pervaded the centuries was that emotions are like wild-horses that need to be reined in, that good decisions are those that are made devoid of emotion.  Our recent understanding of the working of the human brain points to a diametrically opposite viewpoint, that emotions not only exert important influences on decision making but also might actually be essential for and fundamental to making advantageous decisions.  In this presentation, I will (1) highlight some of the startling and counter-intuitive insights being unraveled on the workings of the human brain and then (2) get to the “so what?” of these findings for individual decision making.
 
Contact information:
Dr. B. Donkers
Email
Bas Donkers
Professor of Marketing Research
  • Coordinator