Business Models and Value
Speaker
Charles Baden-Fuller
Bayes Business School,
City University London
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Abstract
We identify the business model as the mechanism that explains how a firm engages with consumers to create and capture value. We look back into the literatures of marketing, strategy, entrepreneurship and sociology, and identify 4 important – mutually exclusive - theoretical types: dyadic product; dyadic solutions; triadic matchmaking; and triadic multi-sided. Each of these business model types implies a different set of behaviors by the consumer; different actions by the firm; and give rise to differences in value for the consumer; profit opportunities for the firm; and corresponding entrepreneurial pathways. Our paper draws on and extends the current literature on the demand side perspective and effectuation.
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Information
- Type
- Research Seminar
- Programme
- Strategy & Entrepreneurship
- Date
- Tue. 22 Nov. 2016
- Time
- 13:00 - 14:30
- Location
- T3-35
Contact
Associate Professor of Global Strategy
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Coordinators
Associate Professor of Global Strategy
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Joost Rietveld
University College London
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Research Seminar
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(Technische Universität Dortmund)
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(University of Sussex)
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(Erasmus University Rotterdam)