Scales of Measurement in Consumer Research
Speaker
Mili Mormann
Cox School of Business,
Southern Methodist University
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Abstract
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Mon. 13 May. 2024
Research Seminar
Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Adelle Xue Yang
(National University of Singapore)
Information
- Type
- Research Seminar
- Programme
- Marketing
- Date
- Mon. 2 Oct. 2023
- Time
- 12:15 - 13:45
- Location
- Room T03-17
Contact
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Related events
Mon. 13 May. 2024
Research Seminar
Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Adelle Xue Yang
(National University of Singapore)