dr. A. (Alexander) Genevsky

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2016

Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY).  Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world.  For more information please visit my website.


  • Academic (15)
    • Asutay, E., Genevsky, A., Slovic, P., & Vastfjall, D. (2020). Affective context and its uncertainty drives momentary affective experience. Emotion. Advance online publication. https://doi.org/10.1037/emo0000912

    • Tong, L., Acikalin, Y., Genevsky, A., Shiv, B., & Knutson, B. (2020). Brain activity forecasts video engagement in an internet attention market. Proceedings of the National Academy of Sciences of the U.S.A., 117(12), 6936-6941. https://doi.org/10.1073/pnas.1905178117

    • Asutay, E., Genevsky, A., Barret, LF., Hamilton, JP., Slovic, P., & Vastfjall, D. (2019). Affective calculus: The construction of affect through information integration over time. Emotion. https://doi.org/10.1037/emo0000681

    • Kim, B., Genevsky, A., Knutson, B., & Tsai, J. (2019). Culturally-valued facial expressions enhance loan request success. Emotion, 20(7), 1137-1153. https://doi.org/10.1037/emo0000642

    • Knutson, B., & Genevsky, A. (2018). Neuroforecasting aggregate choice. Current Directions in Psychological Science, 27(2), 110-115. https://doi.org/10.1177/0963721417737877

    • Genevsky, A., Yoon, C., & Knutson, B. (2017). When brain beats behavior: neuroforecasting crowdfunding outcomes. Journal of Neuroscience, 37(36), 8625-8634. https://doi.org/10.1523/JNEUROSCI.1633-16.2017

    • Genevsky, A., & Knutson, B. (2015). Neural affective mechanisms predict market-level microlending. Psychological Science, 26(9), 1411-1422. https://doi.org/10.1177/0956797615588467

    • Genevsky, A., Vastfjall, D., Slovic, P., & Knutson, B. (2013). Neural underpinnings of the identifiable victim effect: Affect shifts preferences for giving. Journal of Neuroscience, 33, 17188-17196.

    • Genevsky, A., & Gard, DE. (2012). The effect of choice on the physiology of emotion: An affective startle modulation study. International Journal of Psychophysiology, 84, 80-85.

    • Gard, DE., Cooper, S., Fisher, M., Genevsky, A., Mikels, JA., & Vinogradov, S. (2011). Evidence for an emotion maintenance deficit in schizophrenia. Psychiatry Research, 187.

    • Dale, CL., Findlay, AM., Adcock, RA., Vertinski, M., Fisher, M., Genevsky, A., Aldebot, S., & Vinogradov, S. (2010). Timing is everything: neural response dynamics during syllable processing and its relation to higher-order cognition in schizophrenia and healthy comparison subjects. International Journal of Psychophysiology, 75.

    • Genevsky, A., Garrett, CT., Alexander, PP., & Vinogradov, S. (2010). Cognitive training in schizophrenia: a neuroscience-based approach. Dialogues in Clinical Neuroscience, 12.

    • Dale, CL., Findlay, AM., Adcock, RA., Genevsky, A., Vertinski, M., Luks, TL., & Vinogradov, S. (2009). Perceptual interference exacerbates Voice Onset Time-dependent syllable discrimination and alters performance-related MEG response dynamics in patients with schizophrenia. NeuroImage, 47.

    • Adcock, RA., Dale, C., Fisher, M., Aldebot, S., Genevsky, A., Simpson, GV., Nagarajan, S., & Vinogradov, S. (2009). When top-down meets bottom-up: auditory training enhances verbal memory in schizophrenia. Schizophrenia Bulletin, 35.

    • Gard, DE., Fisher, M., Garrett, C., Genevsky, A., & Vinogradov, S. (2009). Motivation and its relationship to neurocognition, social cognition, and functional outcome in schizophrenia. Schizophrenia Research, 115.

  • Professional (1)
  • Academic (1)
    • Genevsky, A., & Yoon, C. (2022). Neural basis of consumer decision making and neuroforecasting. In L. R. Kahle, T. M. Lowrey, & J. Huber (Eds.), APA Handbook of Consumer Psychology (pp. 563-577). American Psychological Association. https://doi.org/10.1037/0000262-027

  • Role: Co-promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
  • Role: Co-promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -
  • Role: Co-promotor
  • PhD Candidate: Valerio Maglianella
  • Time frame: 2023 -


Visiting address

Office: Mandeville Building T10-34
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam