dr. (Antonia) Krefeld-Schwalb

Antonia Krefeld-Schwalb
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2021

Please also see my personal website https://www.antoniakrefeldschwalb.com/ for more information.


  • Academic (7)
    • Li, Y., Krefeld-Schwalb, A., Wall, D., Johnson, E. J., Toubia, O., & Bartels, D. M. (2021). The More You Ask, the Less You Get: When Additional Questions Hurt External Validity. Journal of Marketing Research, Accepted, [https://journals.sagepub.com/doi/pdf/10.1177/00222437211073581]. https://doi.org/10.1177/00222437211073581

    • Krefeld-Schwalb, A., Pachur, T., & Scheibehenne, B. (2021). Structural parameter interdependencies in computational models of cognition. Psychological Review, Ahead of print(2), 313-339. https://doi.org/10.1037/rev0000285

    • Krefeld-Schwalb, A., & Rosner, A. (2020). A new way to guide consumer's choice: Retro-cueing alters the availability of product information in memory. Journal of Business Research, 111, 135-147. https://doi.org/10.1016/j.jbusres.2019.08.012

    • Krefeld-Schwalb, A., Donkin, C., Newell, B. R., & Scheibehenne, B. (2019). Empirical comparison of the adjustable spanner and the adaptive toolbox models of choice. Journal of Experimental Psychology: Learning Memory and Cognition, 45(7), 1151-1165. https://doi.org/10.1037/xlm0000641

    • Krefeld-Schwalb, A. (2018). The Retro-Cue Benefit for Verbal Material and Its Influence on the Probability of Intrusions Under Dual-Task Conditions. Experimental Psychology, 65(3), 128-138. https://doi.org/10.1027/1618-3169/a000400

    • Krefeld-Schwalb, A., Witte, E. H., & Zenker, F. (2018). Hypothesis-Testing Demands Trustworthy Data-A Simulation Approach to Inferential Statistics Advocating the Research Program Strategy. Frontiers in Psychology, 9, 460. https://doi.org/10.3389/fpsyg.2018.00460, https://doi.org/10.3389/fpsyg.2018.00460

    • Krefeld-Schwalb, A., Ellis, A. W., & Oswald, M. E. (2015). Source Memory for Mental Imagery: Influences of the Stimuli's Ease of Imagery. PLoS One (online), 10(11), e0143694. https://doi.org/10.1371/journal.pone.0143694

  • Academic (1)
    • Krefeld-Schwalb, A., & Scheibehenne, B. (2020). Tighter nets for smaller fishes: Mapping the development of statistical practices in consumer research between 2011 and 2018. Center for Open Science. https://doi.org/10.31234/osf.io/xjgyk


Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam