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environment discovery challenges theoretical forecasting optimization knowledge rotterdam strategic increasing individuals including parameters positively leadership operations increases dissertation characteristics countries consumers particular psychology methodology considered econometric experiments investment corporate specifically developed innovation relationships netherlands alternative furthermore resources employees development literature practical information traditional international university distribution demonstrate economics transportation significant financial attention application processes uncertainty experiment effective differences techniques variables influence especially organizations investigates substantial selection customers illustrate available technology associated investigate activities entrepreneurship implications different understanding decisions approaches forecasts performance therefore production competitive potential relationship organization framework structure companies algorithm simulation significantly perceived strategies conditions empirical operational individual effectiveness