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application relationship competitive methodology considered substantial rotterdam understanding individuals significantly individual challenges forecasts employees customers decisions experiment distribution including alternative production strategies developed implications knowledge theoretical simulation therefore practical effective experiments variables operations dissertation organizations investment psychology consumers framework selection influence information relationships illustrate university strategic leadership financial resources countries different economics netherlands activities algorithm uncertainty forecasting entrepreneurship positively significant organization associated traditional effectiveness environment discovery available especially investigate transportation econometric furthermore techniques differences potential attention empirical approaches optimization literature corporate operational increasing innovation demonstrate investigates characteristics perceived particular increases performance development conditions companies structure technology international parameters specifically processes