Jason Roos

J.M.T. (Jason) Roos
Associate Professor of Marketing Management

Dr. J.M.T. (Jason) Roos

Associate Professor

Department of Marketing Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Member ERIM

Field: Marketing

Affiliated since 2012

T: +31 10 4082527

E: jroos@rsm.nl

My current research interests include

Internet and new media
Entertainment goods
Structural modeling
Bayesian econometrics

Please visit www.jasonmtroos.com for more information

Publications (5)

Articles (4)

J.M.T. Roos, C.F. Mela & R. Shachar (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57 (3), 395-421. doi: 10.1177/0022243720913029
J.M.T. Roos & R. Shachar (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60 (7), 1617-1631. doi: 10.1287/mnsc.2013.1834
C.F. Mela, J.M.T. Roos & Y. Deng (2013). A Keyword History of Marketing Science. Marketing Science, 32 (1), 8-18. doi: 10.1287/mksc.1120.0764
S.W. Glickman, W. Boulding, J.M.T. Roos, R. Staelin, E.D. Peterson & K. Schulman (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47 (10), 1062-1068. doi: 10.1097/MLR.0b013e3181a7e54c

Doctoral Thesis

J.M.T. Roos. Hyper-Media Search and Consumption. Duke University Prom./coprom.: C.F. Mela & R. Shachar.

PhD Tracks (9)

The international launch and diffusion of new products

Role: Daily Supervisor
PhD Candidate: Adnan Tula
Time frame: 2010 -

Marketing Analytics for High-Dimensional Assortments

Role: Member Doctoral Committee
PhD Candidate: Bruno Jacobs
Time frame: 2012 - 2017

Generating Value from Online Brand Communities: The Role of New Technology and External Events

Role: Daily Supervisor, Co-promotor
PhD Candidate: Martina Pocchiari
Time frame: 2017 -

The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms

Role: Member Doctoral Committee
PhD Candidate: Thomas Frick
Time frame: 2013 - 2018

Doctoral Research in Marketing (Consumer Behavior)

Role: Co-promotor
PhD Candidate: Almira Abilova
Time frame: 2019 -

Doctoral Research in Marketing (Decision Neuroscience)

Role: Co-promotor
PhD Candidate: Leonard Diederik van Brussel
Time frame: 2019 -

Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

Role: Co-promotor
PhD Candidate: Begum Celiktutan
Time frame: 2020 -

Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

Role: Co-promotor
PhD Candidate: Ibraheem Saleh Omar Badahdah
Time frame: 2020 -

Competition in the Retail Market of Consumer Packaged Goods

Role: Member Doctoral Committee
PhD Candidate: Wei Li
Time frame: 2009 - 2021

Recognition (1)

Organization Memberships

Institute for Operations Research and the Management Sciences (INFORMS)

http://www.informs.org/

Member

Courses (3)

Current Topics in Marketing Research (2020/2021, 2019/2020, 2018/2019)

Past

Advanced Marketing Decision Models (2019/2020)
Data Visualization, Web Scraping, and Text Analysis in R (2018/2019)

Event (1)

2017

May

12

Workshop on Statistical Learning and Econometrics

Research Workshop

As: Speaker

Award (1)

Fellowship - ERIM early career talent programme (2012)

Address

Visiting address

Office: Mandeville Building T10-19
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands