dr. M.A. (Mirjam) Tuk

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Visiting Member ERIM
Field: Marketing
Affiliated since 2002
  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2018). The role of dissimilarity in interpersonal influence. Organizational Behavior and Human Decision Processes.
  • S.T.L.R. Sweldens, M.A. Tuk & M. Hütter (2017). How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman. Journal of Consumer Research, 44 (2), 266-275. doi: http://dx.doi.org/10.1093/jcr/ucx044[go to publisher's site]
  • M.A. Tuk, K. Zhang & S.T.L.R. Sweldens (2015). The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains. Journal of Experimental Psychology-General, 144 (3), 639-654. doi: http://dx.doi.org/10.1037/xge0000065
  • P.W.J. Verlegh, G. Ryu, M.A. Tuk & L. Feick (2013). Receiver Responses to Rewarded Referrals: The Motive Inference Framework. Journal of the Academy of Marketing Science, 41 (6), 669-682. doi: http://dx.doi.org/10.1007/s11747-013-0327-8
  • M.A. Tuk, K. Zhang & S.T.L.R. Sweldens (2013). Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains. Advances in Consumer Research, 40, 858-859.
  • P.C. Verhoef, K. Pauwels & M.A. Tuk (2012). Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line. Journal of Product Innovation Management, 29 (4), 559-572.
  • M.A. Tuk, D. Trampe & L. Warlop (2011). Inhibitory Spill-Over: Increased Urination Urgency Facilitates Impulse Control in Unrelated Domains. Psychological Science, 22 (5), 627-633.
  • B. de Langhe, S.T.L.R. Sweldens, S.M.J. van Osselaer & M.A. Tuk (2009). The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior. In A. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 604-605)
  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). The impact of social categorization on persuasion attempts. Advances in Consumer Research, 36, 596-597.
  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Interpersonal relationship moderate the effect of faces on person judgments. European Journal of Social Psychology, 39 (5), 757-767. doi: http://dx.doi.org/10.1002/ejsp.576[go to publisher's site]
  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19 (1), 38-47. doi: http://dx.doi.org/10.1016/j.jcps.2008.12.007[go to publisher's site]
  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132.
  • P.W.J. Verlegh, A. Smidts, D.H.J. Wigboldus & M.A. Tuk (2006). I don't trust you, but I buy what you're saying. In G.J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference. Athens: EMAC
  • P.W.J. Verlegh, A. Smidts & M.A. Tuk (2005). The "who?", "how?", and "why?" of word of mouth. In C.P. Haugtvedt, D. Merunka & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322)
  • M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence. In Proceedings of the 34th EMAC conference. Milan: EMAC
  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32 (1), 256-257.
  • P.W.J. Verlegh, C. Verkerk, M.A. Tuk & A. Smidts (2004). Consumers or sellers? The role of persuasion knowledge in customer referral. Advances in Consumer Research, 31 (1), 304-305.
  • Specialization Module on Consumer Behavior (2017/2018, 2016/2017)


Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam