Prof. dr. S. (Stefan) Stremersch

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2002

Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing,  Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.

  • S. Stremersch & E.B. Tindemans (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum
  • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). -: Springer International Publishing
  • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
  • U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
  • S. Stremersch, H.R. Commandeur & R.T. Frambach (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie
  • S. Stremersch (2001, december 7). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant) Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.
  • S. Stremersch, R. Frambach, H.R. Commandeur & P.M.H.M. Matthyssens (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
  • S. Stremersch, R.T. Frambach, H.R. Commandeur & P. Matthijssens (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.
  • Role: Promotor
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Merel van Diepen
  • Time frame: 2004 - 2009
  • Role: Promotor
  • PhD Candidate: Jeroen Binken
  • Time frame: 2003 - 2010
  • Role: Member Doctoral Committee
  • PhD Candidate: Remco Prins
  • Time frame: 2003 - 2008
  • Role: Promotor
  • PhD Candidate: Eelco Kappe
  • Time frame: 2006 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Yuri Peers
  • Time frame: 2007 - 2011
  • Role: Promotor
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Gert Jan Prevo
  • Time frame: 2014 -
  • Role: Promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -
  • Role: Promotor
  • PhD Candidate: Yuk Shouw/Brian Chung
  • Time frame: 2015 -
Valedictory symposium
As: Speaker


Visiting address

Office: Tinbergen Building H15-01
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam