dr. X. (Xi) Chen
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.
Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
Please visit https://sites.google.com/site/chenximkt/ for more information.
Publications (4)
Articles (2)
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X. Chen, R. Van der Lans & M. Trusov (2020). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. forthcoming. Management Science.
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X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: 10.1509/jmr.12.0511
Book Contributions
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X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models. Cham: Springer
Professional Publications
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X. Chen (Interviewee) (2021, jan 22). Online social gaming may provide key to understanding influence of online friends. [podcast]. In INFORMS Resoundingly Human. https://informs.libsyn.com/resoundingly-human-online-social-gaming-may-provide-key-to-understanding-influence-of-online-friends
PhD Tracks (2)
- Role: Co-promotor
- PhD Candidate: Begum Celiktutan
- Time frame: 2020 -
- Role: Co-promotor
- PhD Candidate: Ibraheem Saleh Omar Badahdah
- Time frame: 2020 -
Courses (2)
- Current Topics in Marketing Research (2020/2021, 2018/2019)
Past
- Advanced Marketing Decision Models (2019/2020)
Events (30)
Address
Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
