dr. X. (Xi) Chen

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2015

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.  Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing  
  • Consumer Policy  
  • Social Network Theory
  • Causal Inference

Please visit MY PERSONAL SITE for more information.

Publications

  • Academic (3)
    • Chen, X., van der Lans, RJA., & Trusov, M. (2021). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Management Science, 67(12), 7575-7598. https://doi.org/10.1287/mnsc.2020.3885

    • Wu, Y. L., Cheng, Y., Zhou, J., Lu, S., Zhang, Y., Zhao, J., Kim, D. W., Soo, R. A., Kim, S. W., Pan, H., Chen, Y. M., Chian, C. F., Liu, X., Tan, S. W. D., Bruns, R., Straub, J., Johne, A., Scheele, J., Park, K., ... Dingemans, A. M. (2020). Tepotinib plus gefitinib in patients with EGFR-mutant non-small-cell lung cancer with MET overexpression or MET amplification and acquired resistance to previous EGFR inhibitor (INSIGHT study): an open-label, phase 1b/2, multicentre, randomised trial. The Lancet Respiratory Medicine, 8(11), 1132-1143. https://doi.org/10.1016/S2213-2600(20)30154-5

    • Chen, X., van der Lans, RJA., & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54(2), 187-201. https://doi.org/10.1509/jmr.12.0511

  • Academic (1)
    • Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer-Verlag.

  • Role: Co-promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
  • Role: Co-promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -
  • Role: Co-promotor
  • PhD Candidate: Danial Hayati
  • Time frame: 2022 -
Past
  • Current Topics in Marketing Research (2023/2024)
2017
May
17
2017
May
01
2017
April
24
Research Seminar
As: Contact, Coordinator
2017
March
13
2017
February
01
2017
January
25
2016
October
24
2016
May
17
Research Seminar
As: Contact, Coordinator
2016
May
02
2016
April
18
2016
April
15
Research Seminar
As: Contact, Coordinator
2016
April
04
Research Seminar
As: Contact, Coordinator
2016
March
21
2016
March
11
2016
March
07
2016
February
08
2016
February
05
Research Seminar
As: Contact, Coordinator
2015
August
26
Research Seminar
As: Contact, Coordinator

Address

Visiting address

Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands