dr. X. (Xi) Chen
Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy.
Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
- Quantitative Marketing
- Online Marketing
- Empirical Industrial Organization
- Policy and Strategy Evaluation
- Social Network Theory
Please visit https://sites.google.com/site/chenximkt/ for more information.
X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: http://dx.doi.org/10.1509/jmr.12.0511
X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models. Cham: Springer
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