dr. X. (Xi) Chen

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2015

Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Online Marketing
  • Empirical Industrial Organization
  • Policy and Strategy Evaluation
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

  • X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models. Cham: Springer
2017
May
17
2017
May
01
2017
April
24
Research Seminar
As: Contact, Coordinator
2017
March
13
2017
February
01
2017
January
25
2016
October
24
2016
May
17
Research Seminar
As: Contact, Coordinator
2016
May
02
2016
April
18
2016
April
15
Research Seminar
As: Contact, Coordinator
2016
April
04
Research Seminar
As: Contact, Coordinator
2016
March
21
2016
March
11
2016
March
07
2016
February
08
2016
February
05
Research Seminar
As: Contact, Coordinator
2015
August
26
Research Seminar
As: Contact, Coordinator

Address

Visiting address

Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands