dr. X. (Xi) Chen

Xi Chen
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2015

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.  Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing  
  • Consumer Policy  
  • Social Network Theory
  • Causal Inference

Please visit MY PERSONAL SITE for more information.

Publications

Article (1)

  • Academic (1)

    • Chen, X., van der Lans, RJA., & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54(2), 187-201. https://doi.org/10.1509/jmr.12.0511

Chapter (1)

  • Academic (1)

    • Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer.

PhD Tracks (2)

Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Co-promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Co-promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -

Courses (2)

Past
  • Advanced Marketing Decision Models (2019/2020)

Events (30)

2017
June
19
"Set" theory: The neural and behavioral basis of how we evaluate non-choice sets and choice sets.
Research Seminar
As: Coordinator, Contact
2017
May
29
Weighting Positive versus Negative Valence: The Fundamental Nature of Asymmetries in Attitude Generalization
Research Seminar
As: Contact, Coordinator
2017
May
17
Creating and Appropriating Alliance Value through Customer-Centric Structures
Research Seminar
As: Contact, Coordinator
2017
May
01
Malleable Monopoly Money: Does how you pay for a gift card affect how you spend it?
Research Seminar
As: Contact, Coordinator
2017
April
24
Authenticity and the Value of Objects
Research Seminar
As: Contact, Coordinator
2017
April
06
How is data science helping Flint, Michigan recover from its water crisis? A Data-driven approach to infrastructure improvement
Research Seminar
As: Contact, Coordinator
2017
March
27
A Methodology for Studying How Individuals Choose Locations in Public Consumption Environments
Research Seminar
As: Contact, Coordinator
2017
March
13
Erosion of Trust: Numeracy and Forecast Guidance in a Cost-Loss Game
Research Seminar
As: Contact, Coordinator
2017
February
01
The Impact of Curation Algorithms on Social Network Content Quality and Structure
Research Seminar
As: Coordinator, Contact
2017
January
25
When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
Research Seminar
As: Contact, Coordinator
2016
November
14
Time Window as a Self-Control Denominator: Shorter Windows Shift Preference Toward Virtues and Longer Windows Toward Vices
Research Seminar
As: Coordinator, Contact
2016
October
24
Perceived Accuracy of Survey Research: The Roles of “n” and “n/N”
Research Seminar
As: Contact, Coordinator
2016
June
27
Stuck in the Shell: Middle-Stage Goal Pursuers Avoid (But Need) Social Reference Point
Research Seminar
As: Contact, Coordinator
2016
June
21
A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins
Research Seminar
As: Contact, Coordinator
2016
June
15
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Research Seminar
As: Contact, Coordinator
2016
May
17
Understanding and Financial Decision-Making
Research Seminar
As: Contact, Coordinator
2016
May
02
Bringing Ulysses to Scale: A Tale of Persistence, Spillovers and Customer Loyalty
Research Seminar
As: Contact, Coordinator
2016
April
18
The Power To Know What You Have: Feeling Powerful Increases Money Monitoring
Research Seminar
As: Contact, Coordinator
2016
April
15
Tweeting Can Increase Product Demand
Research Seminar
As: Contact, Coordinator
2016
April
11
Comfortably Numb: How Relationship Reminders and Affective Numbing Influence Consumption Enjoyment
Research Seminar
As: Coordinator, Contact
2016
April
04
Discrepant Beliefs About Quality and Taste
Research Seminar
As: Contact, Coordinator
2016
March
21
How Does Taking Pictures Affect People’s Experiences and Memories?
Research Seminar
As: Contact, Coordinator
2016
March
11
Nudging and Dodging: Behavioral Insights to Improve Health Behavior
Research Seminar
As: Contact, Coordinator
2016
March
08
Discretionary Debt Decisions: Consumer Willingness To Borrow for Experiences and Material Goods
Research Seminar
As: Contact, Coordinator
2016
March
07
Channels of Impact: User reviews when quality is dynamic and managers respond
Research Seminar
As: Coordinator, Contact
2016
February
08
When should the ask be a nudge? The effect of default amounts on charitable donations.
Research Seminar
As: Contact, Coordinator
2016
February
05
Understanding Customer Experience and the Customer Journey
Research Seminar
As: Contact, Coordinator
2015
December
14
Post-game testosterone levels of individuals in team-based status games are affected by genetic makeup, gender, and winning versus losing
Research Seminar
As: Contact, Coordinator
2015
November
30
Aging and Decision Making: Process Insights Into Variability in Decision Strategies Across Tasks
Research Seminar
As: Contact, Coordinator
2015
August
26
Reciprocating to Strategic Kindness
Research Seminar
As: Contact, Coordinator

Address

Visiting address

Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Chapter

Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer.