Farewell Symposium in Honor of Berend Wierenga


Berend Wierenga
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam
Dominique Hanssens
Dominique Hanssens
  • Speaker
UCLA Anderson School of Management, University of California Los Angeles
Gary Lilien
Gary Lilien
  • Speaker
SMEAL College of Business, Pennsylvania State University
Arvind Rangaswamy
Arvind Rangaswamy
  • Speaker
SMEAL College of Business, Pennsylvania State University
Jehoshua Eliashberg
  • Speaker
Wharton School of Business, University of Pennsylvania
Stefan Stremersch
  • Speaker
Erasmus School of Economics (ESE), Erasmus University Rotterdam
Ale Smidts
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam
Gerrit van Bruggen
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam

Event Information

Type
Valedictory symposium
Programme
Marketing
Date
Tue. 15 Jun. 2010
Contact
Time
9:00-15:00 hours
E-mail
Location
Forumzaal, M3-15
Number


Abstract

Event in Honor of Berend Wierenga’s Retirement as Professor of Marketing
Rotterdam School of Management, Erasmus University Rotterdam

 
Programme:

8.30 – 9.00:  Arrival

9.00 – 9.45: Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management, The Wharton School, University of Pennsylvania
The film industry: From theory to practice

9.45 – 10.30 Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
Marketing resource allocation with hard metrics and soft metrics

10.30 – 11.00 Coffee Break

11.00 – 11.45 Ale Smidts, Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam
Peer group influence: A neurobiological perspective

11.45 – 12.30 Gary L. Lilien, Distinguished Research Professor of Management Science, Research Director, Institute for the Study of Business Markets (ISBM), The Smeal College of Business, Pennsylvania State University
Why managers don’t use marketing decision models and what to do about it: a tribute to Berend Wierenga

12.30 – 13.30 Lunch

13.30 – 14.15 Stefan Stremersch, Desiderius Erasmus Distinguished Chair of Economics and Chaired Professor of Marketing, Erasmus School of Economics, Erasmus University Rotterdam
Unraveling citation and reviewing behavior: An evaluation of the interesting

14.15 – 15.00 Arvind Rangaswamy, Jonas H. Anchel Professor and Professor of Marketing, The Smeal College of Business, Pennsylvania State University
Technology-mediated marketing:  Social media and social networks

15.00 – 16.00 Break

(A Building, Aula)

16:00 – 17.00 Official Academic Farewell Address by Berend Wierenga (Aula)
Managerial decision making in marketing: outside and inside the box

17.00 - Reception