prof.dr.ir. A. (Ale) Smidts

Full Professor

Department of Marketing Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Fellow ERIM

Field: Marketing

Affiliated since 1999

T: +31 10 4089609

E: asmidts@rsm.nl

Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics.

Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence.

His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Work in Progress

S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). When honest people cheat, and cheaters are honest: Cognitive control processes override our moral default. In BioRXiv

Publications (94)

Key Publications (47)

H.Y. Chan, A. Smidts, V.C. Schoots, A.G. Sanfey & M.A.S. Boksem (2020). Decoding dynamic affective responses to naturalistic videos with shared neural patterns. Neuroimage, 216. doi: 10.1016/j.neuroimage.2020.116618
E. Eijlers, M.A.S. Boksem & A. Smidts (2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience. doi: 10.3389/fnins.2020.00736
S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the United States of Ame. doi: 10.1073/pnas.2003480117
L.E. Couwenberg, M.A.S. Boksem, A.G. Sanfey & A. Smidts (2020). Neural mechanisms of choice diversification. Frontiers in Neuroscience, 14, 502. doi: 10.3389/fnins.2020.00502
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2019). You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence. Organizational Behavior and Human Decision Processes, 151, 49-60. doi: 10.1016/j.obhdp.2018.12.010
E. Eijlers, A. Smidts & M.A.S. Boksem (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online), 14 (2):e0211496. doi: 10.1371/journal.pone.0211496
H.Y. Chan, A. Smidts, V.C. Schoots, R.C. Dietvorst & M.A.S. Boksem (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. Neuroimage, 197, 391-401. doi: 10.1016/j.neuroimage.2019.04.076
M.A.A.M. Leenders, A. Smidts & A. El Haji (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 48, 270-280. doi: 10.1016/j.jretconser.2016.05.007
C. Levallois, A. Smidts & P.F. Wouters (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History. doi: 10.1080/00076791.2019.1579194
E. Akpinar, P.W.J. Verlegh & A. Smidts (2018). Sharing product harm information: The effect of self-construal and self-relevance. International Journal of Research in Marketing, 35, 319-335. doi: 10.1016/j.ijresmar.2018.01.001
H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55 (4), 600-615. doi: 10.1509/jmr.17.0019
M. Stallen, F. Rossi, A. Heijne, A. Smidts, C.K.W. De Dreu & A.G. Sanfey (2018). Neurobiological mechanisms of responding to injustice. Journal of Neuroscience, 38 (12), 2944-2954. doi: 10.1523/JNEUROSCI.1242-17.2018
L.E. Couwenberg, M.A.S. Boksem, R.C. Dietvorst, L. Worm, W.J.M.I. Verbeke & A. Smidts (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34 (2), 355-366. doi: 10.1016/j.ijresmar.2016.10.005
M.A.S. Boksem & A. Smidts (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52 (4), 482-492. doi: 10.1509/jmr.13.0572
P.H. Mehta, V. van Son, K.M. Welker, S. Prasad, A.G. Sanfey, A. Smidts & K. Roelofs (2015). Exogenous Testosterone in Women Enhances and Inhibits Competitive Decision-Making Depending on Victory-Defeat Experience and Trait Dominance. Psychoneuroendocrinology, 60, 224-236. doi: 10.1016/j.psyneuen.2015.07.004
K.A. Hytonen, G. Baltussen, M.J. van den Assem, V.A. Klucharev, A.G. Sanfey & A. Smidts (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization, 107 (11), 566-581. doi: 10.1016/j.jebo.2014.01.016
A. Smidts, M. Hsu, A.G. Sanfey, M.A.S. Boksem, R.B. Ebstein, S.A. Huettel, J.W. Kable, U.M. Karmarkar, S. Kitayama, I. Liberzon, B. Knutson, T. Lohrenz, M. Stallen & C. Yoon (2014). Advancing Consumer Neuroscience. Marketing Letters, 25 (3), 257-267. doi: 10.1007/s11002-014-9306-1
M.A.S. Boksem, P.H. Mehta, B. Van den Bergh, V. van Son, S.T. Trautmann, K. Roelofs, A. Smidts & A.G. Sanfey (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24 (11), 2306-2314. doi: 10.1177/0956797613495063
M. Stallen, A. Smidts & A.G. Sanfey (2013). Peer influence: Neural mechanisms underlying in-group conformity. Frontiers in Human Neuroscience, 7, 1-7. doi: 10.3389/fnhum.2013.00050
N. Faber, M.B.M. de Koster & A. Smidts (2013). Organizing warehouse management. International Journal of Operations and Production Management, 33 (9), 1230-1256. doi: 10.1108/IJOPM-12-2011-0471
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32 (3), 291-310. doi: 10.1177/0261927X12466083
J.R. Rossiter & A. Smidts (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65 (6), 874-879. doi: 10.1016/j.jbusres.2011.01.010
C. Yoon, R. Ganzalez, A. Bechara, G.S. Berns, A.A. Dagher, L. Dube, S.A. Huettel, J.W. Kable, I. Liberzon, H. Plassmann, A. Smidts & C. Spence (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23 (2), 473-485. doi: 10.1007/s11002-012-9188-z
C. Levallois, J.A. Clithero, P.F. Wouters, A. Smidts & S.A. Huettel (2012). Translating upwards: Linking the neural and social sciences via neuroeconomics. Nature Reviews Neuroscience, 13 (11), 789-797. doi: 10.1038/nrn3354
M. Stallen, C.K.W. De Dreu, S. Shalvi, A. Smidts & A.G. Sanfey (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23 (11), 1288-1292. doi: 10.1177/0956797612446026
V.A. Klucharev, M.A.M. Munneke, A. Smidts & G. Fernandez (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. Journal of Neuroscience, 31 (33), 11934-11940. doi: 10.1523/JNEUROSCI.1869-11.2011
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37 (2), 207-223. doi: 10.1086/651240
M. Stallen, A. Smidts, M. Rijpkema, G.E. Smit, V.A. Klucharev & G. Fernandez (2010). Celebrities and shoes on the female brain: The neural correlates of product processing in the context of fame. Journal of Economic Psychology, 31 (5), 802-811. doi: 10.1016/j.joep.2010.03.006
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19 (1), 38-47. doi: 10.1016/j.jcps.2008.12.007
V.A. Klucharev, K.A. Hytonen, M. Rijpkema, A. Smidts & G. Fernandez (2009). Reinforcement learning signal predicts social conformity. Neuron, 61 (1), 140-151. doi: 10.1016/j.neuron.2008.11.027
L. Dubé, A. Bechara, U. Böckenholt, A. Ansari, A. Dagher, M. Daniel, W.S. DeSarbo, L.K. Fellows, R.A. Hammond, T.T.K. Huang, S. Huettel, Y. Kestens, B. Knäuper, P. Kooreman, D.S. Moore & A. Smidts (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19 (3/4), 323-336. doi: 10.1007/s11002-008-9057-y
V.A. Klucharev, A. Smidts & G. Fernandez (2008). Brain mechanisms of persuasion. How "expert power" modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3 (4), 353-366. doi: 10.1093/scan/nsn022
J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt & A. Smidts (2007). Do loyalty programs really enhance behavioral loyalty: An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24 (1), 31-47. doi: 10.1016/j.ijresmar.2006.10.005
V.A. Klucharev, A. Smidts & G. Fernandez (2006). Social context and decision making: fMRI study of advertising effects. Perception, 35 (Supplement), 169-170.
B. Shiv, A. Bechara, I. Levin, J.W. Alba, J.R. Bettman, L. Dube, A. Isen, B. Mellers, A. Smidts, S.J. Grant & A.P. McGraw (2005). Decision Neuroscience. Marketing Letters, 16 (3/4), 375-386. doi: 10.1007/s11002-005-5899-8
B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A. Smidts, E.C. Cheriex, H.P. Hamer, A.E.R. Arnold, K.I. Lie & J.G.P. Tijssen (2004). Validity of conjoint analysis to study clinical decision making in elderly patients with aortic stenosis. Journal of Clinical Epidemiology, 57 (8), 815-823. doi: 10.1016/j.jclinepi.2003.12.014
J.M.E. Pennings & A. Smidts (2003). The shape of utility functions and organizational behavior. Management Science, 49 (9), 1251-1263.
A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
A. Smidts (2002). Memorabele momenten. Wat onthoudt een consument van een tv-commercial? Onderzoek, 20 (1/2), 34-36.
A. Smidts (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. (2002, oktober 25). Rotterdam: Erasmus Research Institute of Management - Inaugural Lectures
A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44 (5), 1051-1062. doi: 10.2307/3069448
B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A.E.R. Arnold, A. Smidts, L.H. Teunter, K.I. Lie & J.G.P. Tijssen (2001). Variability in treatment advice for elderly patients with aortic stenosis: A nationwide survey in the Netherlands. Heart, 85 (2), 196-201. doi: 10.1136/heart.85.2.196
J.M.E. Pennings & A. Smidts (2000). Assessing the construct validity of risk attitude. Management Science, 46 (10), 1337-1348. doi: 10.1287/mnsc.46.10.1337.12275
A.Th.H. Pruyn & A. Smidts (1998). Effects of waiting on the satisfaction with the service: beyond objective time measures. International Journal of Research in Marketing, 15 (4), 321-334. [go to publisher's site]
G.H. van Bruggen, A. Smidts & B. Wierenga (1998). Improving decision making by means of a marketing decision support system. Management Science, 44 (5), 645-658.
A. Smidts (1997). The relationship between risk attitude and strength of preference: a test of intrinsic risk attitude. Management Science, 43 (3), 357-370.
G.H. van Bruggen, A. Smidts & B. Wierenga (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13 (4), 331-344. doi: 10.1016/S0167-8116(96)00017-1

Articles (60)

H.Y. Chan, A. Smidts, V.C. Schoots, A.G. Sanfey & M.A.S. Boksem (2020). Decoding dynamic affective responses to naturalistic videos with shared neural patterns. Neuroimage, 216. doi: 10.1016/j.neuroimage.2020.116618
E. Eijlers, M.A.S. Boksem & A. Smidts (2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience. doi: 10.3389/fnins.2020.00736
S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the United States of Ame. doi: 10.1073/pnas.2003480117
L.E. Couwenberg, M.A.S. Boksem, A.G. Sanfey & A. Smidts (2020). Neural mechanisms of choice diversification. Frontiers in Neuroscience, 14, 502. doi: 10.3389/fnins.2020.00502
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2019). You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence. Organizational Behavior and Human Decision Processes, 151, 49-60. doi: 10.1016/j.obhdp.2018.12.010
E. Eijlers, A. Smidts & M.A.S. Boksem (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online), 14 (2):e0211496. doi: 10.1371/journal.pone.0211496
H.Y. Chan, A. Smidts, V.C. Schoots, R.C. Dietvorst & M.A.S. Boksem (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. Neuroimage, 197, 391-401. doi: 10.1016/j.neuroimage.2019.04.076
M.A.A.M. Leenders, A. Smidts & A. El Haji (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 48, 270-280. doi: 10.1016/j.jretconser.2016.05.007
C. Levallois, A. Smidts & P.F. Wouters (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History. doi: 10.1080/00076791.2019.1579194
M. Stallen, F. Rossi, A. Heijne, A. Smidts, C.K.W. De Dreu & A.G. Sanfey (2018). Neurobiological mechanisms of responding to injustice. Journal of Neuroscience, 38 (12), 2944-2954. doi: 10.1523/JNEUROSCI.1242-17.2018
H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55 (4), 600-615. doi: 10.1509/jmr.17.0019
N. Faber, M.B.M. de Koster & A. Smidts (2018). Survival of the fittest: the impact of fit between warehouse management structure and warehouse context on warehouse performance. International Journal of Production Research, 56 (1-2), 120-139. doi: 10.1080/00207543.2017.1395489
E. Akpinar, P.W.J. Verlegh & A. Smidts (2018). Sharing product harm information: The effect of self-construal and self-relevance. International Journal of Research in Marketing, 35, 319-335. doi: 10.1016/j.ijresmar.2018.01.001
L.E. Couwenberg, M.A.S. Boksem, R.C. Dietvorst, L. Worm, W.J.M.I. Verbeke & A. Smidts (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34 (2), 355-366. doi: 10.1016/j.ijresmar.2016.10.005
P.H. Mehta, V. van Son, K.M. Welker, S. Prasad, A.G. Sanfey, A. Smidts & K. Roelofs (2015). Exogenous Testosterone in Women Enhances and Inhibits Competitive Decision-Making Depending on Victory-Defeat Experience and Trait Dominance. Psychoneuroendocrinology, 60, 224-236. doi: 10.1016/j.psyneuen.2015.07.004
M.A.S. Boksem & A. Smidts (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52 (4), 482-492. doi: 10.1509/jmr.13.0572
K.A. Hytonen, G. Baltussen, M.J. van den Assem, V.A. Klucharev, A.G. Sanfey & A. Smidts (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization, 107 (11), 566-581. doi: 10.1016/j.jebo.2014.01.016
A. Smidts, M. Hsu, A.G. Sanfey, M.A.S. Boksem, R.B. Ebstein, S.A. Huettel, J.W. Kable, U.M. Karmarkar, S. Kitayama, I. Liberzon, B. Knutson, T. Lohrenz, M. Stallen & C. Yoon (2014). Advancing Consumer Neuroscience. Marketing Letters, 25 (3), 257-267. doi: 10.1007/s11002-014-9306-1
M.A.S. Boksem, P.H. Mehta, B. Van den Bergh, V. van Son, S.T. Trautmann, K. Roelofs, A. Smidts & A.G. Sanfey (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24 (11), 2306-2314. doi: 10.1177/0956797613495063
M. Stallen, A. Smidts & A.G. Sanfey (2013). Peer influence: Neural mechanisms underlying in-group conformity. Frontiers in Human Neuroscience, 7, 1-7. doi: 10.3389/fnhum.2013.00050
N. Faber, M.B.M. de Koster & A. Smidts (2013). Organizing warehouse management. International Journal of Operations and Production Management, 33 (9), 1230-1256. doi: 10.1108/IJOPM-12-2011-0471
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32 (3), 291-310. doi: 10.1177/0261927X12466083
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 38, 21-35.
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap (print), 40 (2), 191-201.
M. Stallen, C.K.W. De Dreu, S. Shalvi, A. Smidts & A.G. Sanfey (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23 (11), 1288-1292. doi: 10.1177/0956797612446026
A. Smidts, V.A. Klucharev & G. Fernandez (2012). De breinbasis van kuddegedrag. MemoRad, 17 (1), 86-88.
C. Levallois, J.A. Clithero, P.F. Wouters, A. Smidts & S.A. Huettel (2012). Translating upwards: Linking the neural and social sciences via neuroeconomics. Nature Reviews Neuroscience, 13 (11), 789-797. doi: 10.1038/nrn3354
C. Yoon, R. Ganzalez, A. Bechara, G.S. Berns, A.A. Dagher, L. Dube, S.A. Huettel, J.W. Kable, I. Liberzon, H. Plassmann, A. Smidts & C. Spence (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23 (2), 473-485. doi: 10.1007/s11002-012-9188-z
A. Smidts (2012). Beslissen en het brein: Een verkenning van de neuroeconomie en haar toepassing in marketing. M en O, 66 (6), 65-80.
J.R. Rossiter & A. Smidts (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65 (6), 874-879. doi: 10.1016/j.jbusres.2011.01.010
V.A. Klucharev, M.A.M. Munneke, A. Smidts & G. Fernandez (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. Journal of Neuroscience, 31 (33), 11934-11940. doi: 10.1523/JNEUROSCI.1869-11.2011
M. Stallen, A. Smidts, M. Rijpkema, G.E. Smit, V.A. Klucharev & G. Fernandez (2010). Celebrities and shoes on the female brain: The neural correlates of product processing in the context of fame. Journal of Economic Psychology, 31 (5), 802-811. doi: 10.1016/j.joep.2010.03.006
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37 (2), 207-223. doi: 10.1086/651240
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132.
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19 (1), 38-47. doi: 10.1016/j.jcps.2008.12.007
V.A. Klucharev, K.A. Hytonen, M. Rijpkema, A. Smidts & G. Fernandez (2009). Reinforcement learning signal predicts social conformity. Neuron, 61 (1), 140-151. doi: 10.1016/j.neuron.2008.11.027
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). The impact of social categorization on persuasion attempts. Advances in Consumer Research, 36, 596-597.
R.J.A. van der Lans, J.A. Cote, C.A. Cole, S.M. Leong, A. Smidts, P.W. Henderson, C. Bluemelhuber, P.A. Bottemley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan & B. Schmitt (2009). Cross-National Logo Evaluation Analysis: An Individual Level Approach. Marketing Science, 28 (5), 968-985. doi: 10.1287/mksc.1080.0462
A. Smidts, V.A. Klucharev & G. Fernandez (2009). Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 103-117.
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Interpersonal relationship moderate the effect of faces on person judgments. European Journal of Social Psychology, 39 (5), 757-767. doi: 10.1002/ejsp.576
L. Dubé, A. Bechara, U. Böckenholt, A. Ansari, A. Dagher, M. Daniel, W.S. DeSarbo, L.K. Fellows, R.A. Hammond, T.T.K. Huang, S. Huettel, Y. Kestens, B. Knäuper, P. Kooreman, D.S. Moore & A. Smidts (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19 (3/4), 323-336. doi: 10.1007/s11002-008-9057-y
V.A. Klucharev, A. Smidts & G. Fernandez (2008). Brain mechanisms of persuasion. How "expert power" modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3 (4), 353-366. doi: 10.1093/scan/nsn022
J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt & A. Smidts (2007). Do loyalty programs really enhance behavioral loyalty: An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24 (1), 31-47. doi: 10.1016/j.ijresmar.2006.10.005
V.A. Klucharev, A. Smidts & G. Fernandez (2006). Social context and decision making: fMRI study of advertising effects. Perception, 35 (Supplement), 169-170.
B. Shiv, A. Bechara, I. Levin, J.W. Alba, J.R. Bettman, L. Dube, A. Isen, B. Mellers, A. Smidts, S.J. Grant & A.P. McGraw (2005). Decision Neuroscience. Marketing Letters, 16 (3/4), 375-386. doi: 10.1007/s11002-005-5899-8
P.W.J. Verlegh, A. Smidts & M.A. Tuk (2005). The "who?", "how?", and "why?" of word of mouth. In C.P. Haugtvedt, D. Merunka & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322)
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32 (1), 256-257.
B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A. Smidts, E.C. Cheriex, H.P. Hamer, A.E.R. Arnold, K.I. Lie & J.G.P. Tijssen (2004). Validity of conjoint analysis to study clinical decision making in elderly patients with aortic stenosis. Journal of Clinical Epidemiology, 57 (8), 815-823. doi: 10.1016/j.jclinepi.2003.12.014
P.W.J. Verlegh, C. Verkerk, M.A. Tuk & A. Smidts (2004). Consumers or sellers? The role of persuasion knowledge in customer referral. Advances in Consumer Research, 31 (1), 304-305.
J.M.E. Pennings & A. Smidts (2003). The shape of utility functions and organizational behavior. Management Science, 49 (9), 1251-1263.
A. Smidts (2002). Memorabele momenten. Wat onthoudt een consument van een tv-commercial? Onderzoek, 20 (1/2), 34-36.
G.H. van Bruggen, A. Smidts & B. Wierenga (2001). The powerful triangle of marketing data, managerial judgment, and marketing management support systems. European Journal of Marketing, 35 (7/8), 796-814. doi: 10.1108/EUM0000000005726
A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44 (5), 1051-1062. doi: 10.2307/3069448
B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A.E.R. Arnold, A. Smidts, L.H. Teunter, K.I. Lie & J.G.P. Tijssen (2001). Variability in treatment advice for elderly patients with aortic stenosis: A nationwide survey in the Netherlands. Heart, 85 (2), 196-201. doi: 10.1136/heart.85.2.196
J.M.E. Pennings & A. Smidts (2000). Assessing the construct validity of risk attitude. Management Science, 46 (10), 1337-1348. doi: 10.1287/mnsc.46.10.1337.12275
A.Th.H. Pruyn & A. Smidts (1998). Effects of waiting on the satisfaction with the service: beyond objective time measures. International Journal of Research in Marketing, 15 (4), 321-334. [go to publisher's site]
G.H. van Bruggen, A. Smidts & B. Wierenga (1998). Improving decision making by means of a marketing decision support system. Management Science, 44 (5), 645-658.
A. Smidts (1997). The relationship between risk attitude and strength of preference: a test of intrinsic risk attitude. Management Science, 43 (3), 357-370.
G.H. van Bruggen, A. Smidts & B. Wierenga (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13 (4), 331-344. doi: 10.1016/S0167-8116(96)00017-1

Book Contributions (16)

V.A. Klucharev & A. Smidts (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO
M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers
A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
A.Th.H. Pruyn & A. Smidts (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). Rotterdam: EMAC
A.Th.H. Pruyn & A. Smidts (1999). Customers' reaction to waiting: Effects of the presence of 'fellow sufferers' in the waiting room. In E. Arnould & L. Price (Eds.), Advances in Consumer Research (XXVI) (pp. 211-216). Provo-UT: Association for Consumer Research
A.Th.H. Pruyn & A. Smidts (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E.J. Arnould & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Utah: Provo
A. Smidts, J.R. Rossiter & M. Mcomish (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Haarlem: Uitgeverij de Vrieseborch
G.H. van Bruggen, A. Smidts & B. Wierenga (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). New York: Stern School of Business
A.Th.H. Pruyn & A. Smidts (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F.W. Siero, E.C.M. van Schie, D. Daamen & A.T.H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Delft: Eburon
A. Smidts & A.Th.H. Pruyn (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). Aix-en-Provence: IAE
A.Th.H. Pruyn & A. Smidts (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W.F. van Raaij & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Provo, Utah: Association for Consumer Research
A.Th.H. Pruyn & A. Smidts (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J.F. Schreinemakers & B.G.F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Enschede: Universiteit Twente, NOBO
A. Smidts (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A.E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Haarlem: Uitgeverij de Vrieseborch
A. Smidts (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Dordrecht: Kluwer Academic Publishers
A.Th.H. Pruyn, A. Smidts & E. Waarts (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A.E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). Haarlem: De Vrieseborch

Doctoral Thesis

A. Smidts (1990, september 19). Decision making under risk: A study of models and measurement procedures with special reference to the farmer's marketing behavior. Wageningen University (Wageningen) Prom./coprom.: M.T.G. Meulenberg & prof.dr.ir. B. Wierenga.

Inaugural Speech

A. Smidts (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. (2002, oktober 25). Rotterdam: Erasmus Research Institute of Management - Inaugural Lectures

Professional Publications (16)

H.Y. Chan, M.A.S. Boksem & A. Smidts (2019). All in the mind? How neuroscience can help measure the emotional impact of brand image and video engagement. (nieuwsbrief). (available: 17 Sep 2019).
M.A.A.M. Leenders, A. Smidts & A. El Haji (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27 (3), 17-19.
M.A.S. Boksem & A. Smidts (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, 44-47.
R. Morris & A. Smidts (2014). Paving the way in neuroeconomics. RSM Insight, 17 (1), 5-7.
A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8 (1), 8-21.
A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)
C.B.M. van Riel, A. Smidts & A.Th.H. Pruyn (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo
A. Smidts (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff
G.H. van Bruggen, A. Smidts & B. Wierenga (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28 (5), 66-69.
A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. (Extern rapport). Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management
A. Smidts, L.J. Doorn & J. Post (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff
A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27 (10), 40-46.
A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27 (9), 49-53.
A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij AKZO. (Extern rapport, External Report). Rotterdam: Department Marketing Management
A.Th.H. Pruyn & A. Smidts (1992). De psychologische beleving van wachtrijen. (Intern rapport, Report, no 126). :
A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij Gemeente Rotterdam. (Extern rapport, External Report). Rotterdam: Department Marketing Managememt

PhD Tracks (22)

Health and Marketing: Essays on Physician and Patient Decision-Making

Role: Member Doctoral Committee
PhD Candidate: Nuno Almeida Camacho
Time frame: 2005 - 2011

Language Abstraction in Word of Mouth

Role: Promotor
PhD Candidate: Gaby Schellekens
Time frame: 2005 - 2010

Context Effects in Valuation, Judgment and Choice: A Neuroscientific Approach

Role: Promotor
PhD Candidate: Kaisa Hytonen
Time frame: 2005 - 2011

Segmentation and Dimension Reduction: Exploratory and Model-Based Approaches

Role: Member Doctoral Committee
PhD Candidate: Joost van Rosmalen
Time frame: 2004 - 2009

Is Friendship Silent When Money Talks? How People Respond to Word-of-Mouth Marketing

Role: Promotor
PhD Candidate: Mirjam Tuk
Time frame: 2002 - 2008

Innovation Management in Project-Based Firms

Role: Member Doctoral Committee
PhD Candidate: Floortje Blindenbach-Driessen
Time frame: 2001 - 2006

How Assortment Variety Affects Assortment Attractiveness: A Consumer Perspective

Role: Promotor
PhD Candidate: Eline de Vries-van Ketel
Time frame: 2000 - 2006

Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences

Role: Member Doctoral Committee
PhD Candidate: Willem Smit
Time frame: 1999 - 2006

Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship

Role: Member Doctoral Committee
PhD Candidate: Kristine de Valck
Time frame: 1999 - 2005

Incongruity between Ads and Consumer Expectations of Advertising

Role: Member Doctoral Committee
PhD Candidate: Joost Loef
Time frame: 1999 - 2002

Social Context Effects on Decision-Making: A neurobiological approach

Role: Promotor
PhD Candidate: Mirre Stallen
Time frame: 2007 - 2013

Essays on Accelerated Product Development

Role: Member Doctoral Committee
PhD Candidate: Pinar Cankurtaran
Time frame: 2008 - 2014

Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

Role: Promotor
PhD Candidate: Ezgi Akpinar
Time frame: 2007 - 2013

Neuroscience of Consumer Decision-making: Neural correlates of dynamic valuation

Role: Promotor
PhD Candidate: Catalina Ratala
Time frame: 2012 -

Context Dependent Valuation. A neuroscientific perspective on consumer decision-making

Role: Promotor
PhD Candidate: Linda Couwenberg
Time frame: 2012 -

Emotional Experience and Advertising Effectiveness: On the use of EEG in marketing

Role: Promotor
PhD Candidate: Esther Eijlers
Time frame: 2013 - 2020

Decoding the consumer’s brain: Neural representations of consumer experience

Role: Promotor
PhD Candidate: Hang-Yee Chan
Time frame: 2014 - 2020

Scanning the shelves: Investigating the Neurocognitive Processes underlying visual search and decision making

Role: Promotor
PhD Candidate: Sebastian Speer
Time frame: 2016 -

Essays on Product Quality

Role: Member Doctoral Committee
PhD Candidate: Anika Stuppy
Time frame: 2013 - 2018

Doctoral Research in Marketing (Decision Neuroscience)

Role: Promotor
PhD Candidate: Leonard Diederik van Brussel
Time frame: 2019 -

Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

Role: Promotor
PhD Candidate: Begum Celikutan
Time frame: 2020 -

Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

Role: Promotor
PhD Candidate: Ibraheem Saleh Omar Badahdah
Time frame: 2020 -

Recognitions (17)

Editorial positions (7)

Academy of Management Journal

Ad Hoc Reviewer
International Journal of Research in Marketing

Ad Hoc Reviewer
Journal of Consumer Research

Ad Hoc Reviewer
Journal of Marketing Research

Ad Hoc Reviewer
Journal of Consumer Psychology

Editorial Board
Jaarboek NVMI

Co-Editor
Journal of Neuroscience, Psychology, and Economics

Consulting Editor

Organization Memberships (4)

Society for Neuroeconomics (SfN)

HTTP://WWW.NEUROECONOMICS.ORG/

Member
Institute for Operations Research and the Management Sciences (INFORMS)

http://www.informs.org/

Member
AACSB International - The Association To Advance Collegiate Schools of Business (AACSB)

http://www.aacsb.edu/

Occasional Evaluator of Faculty Promotion
European Marketing Academy (EMAC)

http://www.emac-online.org/

Member

Side positions (6)

MarktOnderzoekAssociatie (MOA)

Chairman Stichting Toetsingsbureau KCC
NWO SSH

Board member
TKI Dinalog

Board member
Neuromarketing Science and Business Association (NMSBA)

Advisory Board Member
Society for Neuroeconomics

Treasurer
Erasmus Research Institute of Management

Scientific Director

Course (1)

Current Topics in Marketing Research (2020/2021, 2018/2019)

Events (10)

2012

June

NeuroPsychoEconomics Conference 2012

Conference

As: Coordinator

2012

June

NPE 2012 Pre-Conference Workshop: "Advances in Neuroscientific Methods"

Conference

As: Coordinator

2010

June

Farewell Symposium in Honor of Berend Wierenga

Valedictory symposium

As: Speaker

2009

December

ERIM Awards Ceremony 2009

Institute Event

As: Speaker

2009

October

ERIM's Second Lustrum: 'Dual impact of management research'

Institute Event

As: Speaker

2008

March

The Impact of Research: Advice on your Publication Strategy

Institute Event

As: Speaker

2008

February

Take your responsibility and let you inform about EU grants!

ERIM Grant Workshop

As: Speaker

2007

September

ERIM Achievements and Challenges 2003-2010 (MKT Programme)

Institute Event

As: Speaker

2007

June

Invitation: Official Opening Erasmus Behavioural Lab (EBL)

Research Seminar

As: Speaker

2005

November

ERIM Invitational Conference 2005: Keynote Speaker Richard H. Thaler

ERIM Conference Presentation

As: Coordinator

Award (1)

ERIM Top Article Award (2002)

Address

Visiting address

Office: Mandeville Building T10-04
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

prof.dr.ir. A. (Ale) Smidts

Work in Progress

Publications (94)

Key Publications (47)

Articles (60)

Book Contributions (16)

Doctoral Thesis

Inaugural Speech

Professional Publications (16)

PhD Tracks (22)

Recognitions (17)

Editorial positions (7)

Organization Memberships (4)

Side positions (6)

Course (1)

Events (10)

Award (1)

Address

Research Initiatives

Work in progress

Latest publication