prof.dr.ir. A. (Ale) Smidts

Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 1999

Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Professor Smidts is director of RSM's Erasmus Center for Neuroeconomics. He is the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He is a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) since 2012. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. 

His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as Social Cognitive & Affective Neuroscience, the Journal of Neuroscience, Nature Reviews Neuroscience and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Key Publications (36)

  • V.A. Klucharev & A. Smidts (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press
  • G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO
  • M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers
  • A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). Rotterdam: EMAC
  • A.Th.H. Pruyn & A. Smidts (1999). Customers' reaction to waiting: Effects of the presence of 'fellow sufferers' in the waiting room. In E. Arnould & L. Price (Eds.), Advances in Consumer Research (XXVI) (pp. 211-216). Provo-UT: Association for Consumer Research
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). New York: Stern School of Business
  • A.Th.H. Pruyn & A. Smidts (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E.J. Arnould & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Utah: Provo
  • A. Smidts, J.R. Rossiter & M. Mcomish (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Haarlem: Uitgeverij de Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F.W. Siero, E.C.M. van Schie, D. Daamen & A.T.H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Delft: Eburon
  • A. Smidts & A.Th.H. Pruyn (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). Aix-en-Provence: IAE
  • A.Th.H. Pruyn & A. Smidts (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W.F. van Raaij & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Provo, Utah: Association for Consumer Research
  • A. Smidts (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A.E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Haarlem: Uitgeverij de Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J.F. Schreinemakers & B.G.F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Enschede: Universiteit Twente, NOBO
  • A. Smidts (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Dordrecht: Kluwer Academic Publishers
  • A.Th.H. Pruyn, A. Smidts & E. Waarts (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A.E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). Haarlem: De Vrieseborch
  • M.A.S. Boksem & A. Smidts (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, 44-47.
  • M.A.A.M. Leenders, A. Smidts & A. El Haji (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27 (3), 17-19.
  • R. Morris & A. Smidts (2014). Paving the way in neuroeconomics. RSM Insight, 17 (1), 5-7.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8 (1), 8-21.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)
  • C.B.M. van Riel, A. Smidts & A.Th.H. Pruyn (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo
  • A. Smidts (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28 (5), 66-69.
  • A. Smidts, L.J. Doorn & J. Post (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27 (9), 49-53.
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27 (10), 40-46.
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. (Extern rapport). Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management
  • A.Th.H. Pruyn & A. Smidts (1992). De psychologische beleving van wachtrijen. (Intern rapport, Report, no 126). :
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij AKZO. (Extern rapport, External Report). Rotterdam: Department Marketing Management
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij Gemeente Rotterdam. (Extern rapport, External Report). Rotterdam: Department Marketing Managememt
  • Role: Member Doctoral Committee
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Promotor
  • PhD Candidate: Gaby Schellekens
  • Time frame: 2005 - 2010
  • Role: Promotor
  • PhD Candidate: Kaisa Hytonen
  • Time frame: 2005 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Joost van Rosmalen
  • Time frame: 2004 - 2009
  • Role: Promotor
  • PhD Candidate: Mirjam Tuk
  • Time frame: 2002 - 2008
  • Role: Member Doctoral Committee
  • PhD Candidate: Floortje Blindenbach-Driessen
  • Time frame: 2001 - 2006
  • Role: Promotor
  • PhD Candidate: Eline de Vries-van Ketel
  • Time frame: 2000 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Willem Smit
  • Time frame: 1999 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Kristine de Valck
  • Time frame: 1999 - 2005
  • Role: Member Doctoral Committee
  • PhD Candidate: Joost Loef
  • Time frame: 1999 - 2002
  • Role: Promotor
  • PhD Candidate: Mirre Stallen
  • Time frame: 2007 - 2013
  • Role: Member Doctoral Committee
  • PhD Candidate: Pinar Cankurtaran
  • Time frame: 2008 - 2014
  • Role: Promotor
  • PhD Candidate: Ezgi Akpinar
  • Time frame: 2007 - 2013
  • Role: Promotor
  • PhD Candidate: Vincent Schoots
  • Time frame: 2010 -
  • Role: Promotor
  • PhD Candidate: Catalina Ratala
  • Time frame: 2012 -
  • Role: Promotor
  • PhD Candidate: Linda Couwenberg
  • Time frame: 2012 -
  • Role: Promotor
  • PhD Candidate: Esther Eijlers
  • Time frame: 2013 -

Editorial positions (7)

  • Academy of Management Journal

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Journal of Consumer Psychology

    Editorial Board

  • Jaarboek NVMI

    Co-Editor

  • Journal of Neuroscience, Psychology, and Economics

    Consulting Editor

Organization Memberships (4)

Side positions (6)

  • MarktOnderzoekAssociatie (MOA)

    Chairman Stichting Toetsingsbureau KCC

  • NWO MaGW

    Board member

  • TKI Dinalog

    Board member

  • Neuromarketing Science and Business Association (NMSBA)

    Advisory Board Member

  • Society for Neuroeconomics

    Treasurer

  • Erasmus Research Institute of Management

    Scientific Director

At the Erasmus Center for Neuroeconomics we are offering a PhD or Postdoc position. We seek outstanding applicants whose research interests lie at the intersection of psychology, economics, marketing and neuroscience and who are interested in studying the brain mechanisms that underlie judgement and decision-making. Particular interests of our group are the neural underpinnings of persuasive messaging, social influences on choice, dishonesty, emotion regulation and self-control, and the role of neurotransmitters and hormones in such decisions.

For the current project, we are especially looking for applicants who have experience with innovative fMRI methods, most notably multi-voxel pattern analysis (MVPA), or multivariate approaches to EEG data analyses, and who would be interested in applying these techniques to study (real-world) choice behaviour.

Candidates with a less technical focus and a more general interest in how neuroscience can inform decision-making are also invited to apply.

Read more
2012
June
15
Conference
As: Coordinator
2010
June
15
Valedictory symposium
As: Speaker
2009
December
10
Institute Event
As: Speaker
2009
October
29
2008
March
26
2008
February
19
2007
September
05
2007
June
27
2005
November
07
ERIM Conference Presentation
As: Coordinator

Address

Visiting address

Office: Mandeville Building T10-04
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands