prof.dr.ir. A. (Ale) Smidts
Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field:
Marketing
Affiliated since 1999
Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics.
Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).
Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence.
His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS and Neuron.
His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.
Work in Progress
- S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Individual differences in (dis)honesty are represented in the brain’s functional connectivity: Robust out-of-sample prediction of cheating behavior. Proceedings of the National Academy of Sciences of the United States of Ame. doi: 10.1101/2020.05.12.091116
Publications (102)
Key Publications (47)
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H.Y. Chan, A. Smidts, V.C. Schoots, A.G. Sanfey & M.A.S. Boksem (2020). Decoding dynamic affective responses to naturalistic videos with shared neural patterns. Neuroimage, 216. doi: 10.1016/j.neuroimage.2020.116618
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L.E. Couwenberg, M.A.S. Boksem, A.G. Sanfey & A. Smidts (2020). Neural mechanisms of choice diversification. Frontiers in Neuroscience, 14, 502. doi: 10.3389/fnins.2020.00502
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E. Eijlers, M.A.S. Boksem & A. Smidts (2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience. doi: 10.3389/fnins.2020.00736
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S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the United States of Ame. doi: 10.1073/pnas.2003480117
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2019). You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence. Organizational Behavior and Human Decision Processes, 151, 49-60. doi: 10.1016/j.obhdp.2018.12.010
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E. Eijlers, A. Smidts & M.A.S. Boksem (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online), 14 (2):e0211496. doi: 10.1371/journal.pone.0211496
-
H.Y. Chan, A. Smidts, V.C. Schoots, R.C. Dietvorst & M.A.S. Boksem (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. Neuroimage, 197, 391-401. doi: 10.1016/j.neuroimage.2019.04.076
-
M.A.A.M. Leenders, A. Smidts & A. El Haji (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 48, 270-280. doi: 10.1016/j.jretconser.2016.05.007
-
C. Levallois, A. Smidts & P.F. Wouters (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History. doi: 10.1080/00076791.2019.1579194
-
E. Akpinar, P.W.J. Verlegh & A. Smidts (2018). Sharing product harm information: The effect of self-construal and self-relevance. International Journal of Research in Marketing, 35, 319-335. doi: 10.1016/j.ijresmar.2018.01.001
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H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55 (4), 600-615. doi: 10.1509/jmr.17.0019
-
M. Stallen, F. Rossi, A. Heijne, A. Smidts, C.K.W. De Dreu & A.G. Sanfey (2018). Neurobiological mechanisms of responding to injustice. Journal of Neuroscience, 38 (12), 2944-2954. doi: 10.1523/JNEUROSCI.1242-17.2018
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L.E. Couwenberg, M.A.S. Boksem, R.C. Dietvorst, L. Worm, W.J.M.I. Verbeke & A. Smidts (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34 (2), 355-366. doi: 10.1016/j.ijresmar.2016.10.005
-
M.A.S. Boksem & A. Smidts (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52 (4), 482-492. doi: 10.1509/jmr.13.0572
-
P.H. Mehta, V. van Son, K.M. Welker, S. Prasad, A.G. Sanfey, A. Smidts & K. Roelofs (2015). Exogenous Testosterone in Women Enhances and Inhibits Competitive Decision-Making Depending on Victory-Defeat Experience and Trait Dominance. Psychoneuroendocrinology, 60, 224-236. doi: 10.1016/j.psyneuen.2015.07.004
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K.A. Hytonen, G. Baltussen, M.J. van den Assem, V.A. Klucharev, A.G. Sanfey & A. Smidts (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization, 107 (11), 566-581. doi: 10.1016/j.jebo.2014.01.016
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A. Smidts, M. Hsu, A.G. Sanfey, M.A.S. Boksem, R.B. Ebstein, S.A. Huettel, J.W. Kable, U.M. Karmarkar, S. Kitayama, I. Liberzon, B. Knutson, T. Lohrenz, M. Stallen & C. Yoon (2014). Advancing Consumer Neuroscience. Marketing Letters, 25 (3), 257-267. doi: 10.1007/s11002-014-9306-1
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M.A.S. Boksem, P.H. Mehta, B. Van den Bergh, V. van Son, S.T. Trautmann, K. Roelofs, A. Smidts & A.G. Sanfey (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24 (11), 2306-2314. doi: 10.1177/0956797613495063
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M. Stallen, A. Smidts & A.G. Sanfey (2013). Peer influence: Neural mechanisms underlying in-group conformity. Frontiers in Human Neuroscience, 7, 1-7. doi: 10.3389/fnhum.2013.00050
-
N. Faber, M.B.M. de Koster & A. Smidts (2013). Organizing warehouse management. International Journal of Operations and Production Management, 33 (9), 1230-1256. doi: 10.1108/IJOPM-12-2011-0471
-
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32 (3), 291-310. doi: 10.1177/0261927X12466083
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J.R. Rossiter & A. Smidts (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65 (6), 874-879. doi: 10.1016/j.jbusres.2011.01.010
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C. Yoon, R. Ganzalez, A. Bechara, G.S. Berns, A.A. Dagher, L. Dube, S.A. Huettel, J.W. Kable, I. Liberzon, H. Plassmann, A. Smidts & C. Spence (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23 (2), 473-485. doi: 10.1007/s11002-012-9188-z
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C. Levallois, J.A. Clithero, P.F. Wouters, A. Smidts & S.A. Huettel (2012). Translating upwards: Linking the neural and social sciences via neuroeconomics. Nature Reviews Neuroscience, 13 (11), 789-797. doi: 10.1038/nrn3354
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M. Stallen, C.K.W. De Dreu, S. Shalvi, A. Smidts & A.G. Sanfey (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23 (11), 1288-1292. doi: 10.1177/0956797612446026
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V.A. Klucharev, M.A.M. Munneke, A. Smidts & G. Fernandez (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. Journal of Neuroscience, 31 (33), 11934-11940. doi: 10.1523/JNEUROSCI.1869-11.2011
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G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37 (2), 207-223. doi: 10.1086/651240
-
M. Stallen, A. Smidts, M. Rijpkema, G.E. Smit, V.A. Klucharev & G. Fernandez (2010). Celebrities and shoes on the female brain: The neural correlates of product processing in the context of fame. Journal of Economic Psychology, 31 (5), 802-811. doi: 10.1016/j.joep.2010.03.006
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19 (1), 38-47. doi: 10.1016/j.jcps.2008.12.007
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V.A. Klucharev, K.A. Hytonen, M. Rijpkema, A. Smidts & G. Fernandez (2009). Reinforcement learning signal predicts social conformity. Neuron, 61 (1), 140-151. doi: 10.1016/j.neuron.2008.11.027
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L. Dubé, A. Bechara, U. Böckenholt, A. Ansari, A. Dagher, M. Daniel, W.S. DeSarbo, L.K. Fellows, R.A. Hammond, T.T.K. Huang, S. Huettel, Y. Kestens, B. Knäuper, P. Kooreman, D.S. Moore & A. Smidts (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19 (3/4), 323-336. doi: 10.1007/s11002-008-9057-y
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V.A. Klucharev, A. Smidts & G. Fernandez (2008). Brain mechanisms of persuasion. How "expert power" modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3 (4), 353-366. doi: 10.1093/scan/nsn022
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J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt & A. Smidts (2007). Do loyalty programs really enhance behavioral loyalty: An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24 (1), 31-47. doi: 10.1016/j.ijresmar.2006.10.005
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V.A. Klucharev, A. Smidts & G. Fernandez (2006). Social context and decision making: fMRI study of advertising effects. Perception, 35 (Supplement), 169-170.
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B. Shiv, A. Bechara, I. Levin, J.W. Alba, J.R. Bettman, L. Dube, A. Isen, B. Mellers, A. Smidts, S.J. Grant & A.P. McGraw (2005). Decision Neuroscience. Marketing Letters, 16 (3/4), 375-386. doi: 10.1007/s11002-005-5899-8
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B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A. Smidts, E.C. Cheriex, H.P. Hamer, A.E.R. Arnold, K.I. Lie & J.G.P. Tijssen (2004). Validity of conjoint analysis to study clinical decision making in elderly patients with aortic stenosis. Journal of Clinical Epidemiology, 57 (8), 815-823. doi: 10.1016/j.jclinepi.2003.12.014
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J.M.E. Pennings & A. Smidts (2003). The shape of utility functions and organizational behavior. Management Science, 49 (9), 1251-1263.
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A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
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A. Smidts (2002). Memorabele momenten. Wat onthoudt een consument van een tv-commercial? Onderzoek, 20 (1/2), 34-36.
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A. Smidts (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. (2002, oktober 25). Rotterdam: Erasmus Research Institute of Management - Inaugural Lectures
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A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44 (5), 1051-1062. doi: 10.2307/3069448
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B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A.E.R. Arnold, A. Smidts, L.H. Teunter, K.I. Lie & J.G.P. Tijssen (2001). Variability in treatment advice for elderly patients with aortic stenosis: A nationwide survey in the Netherlands. Heart, 85 (2), 196-201. doi: 10.1136/heart.85.2.196
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J.M.E. Pennings & A. Smidts (2000). Assessing the construct validity of risk attitude. Management Science, 46 (10), 1337-1348. doi: 10.1287/mnsc.46.10.1337.12275
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A.Th.H. Pruyn & A. Smidts (1998). Effects of waiting on the satisfaction with the service: beyond objective time measures. International Journal of Research in Marketing, 15 (4), 321-334. [go to publisher's site]
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G.H. van Bruggen, A. Smidts & B. Wierenga (1998). Improving decision making by means of a marketing decision support system. Management Science, 44 (5), 645-658.
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A. Smidts (1997). The relationship between risk attitude and strength of preference: a test of intrinsic risk attitude. Management Science, 43 (3), 357-370.
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G.H. van Bruggen, A. Smidts & B. Wierenga (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13 (4), 331-344. doi: 10.1016/S0167-8116(96)00017-1
Articles (60)
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H.Y. Chan, A. Smidts, V.C. Schoots, A.G. Sanfey & M.A.S. Boksem (2020). Decoding dynamic affective responses to naturalistic videos with shared neural patterns. Neuroimage, 216. doi: 10.1016/j.neuroimage.2020.116618
-
L.E. Couwenberg, M.A.S. Boksem, A.G. Sanfey & A. Smidts (2020). Neural mechanisms of choice diversification. Frontiers in Neuroscience, 14, 502. doi: 10.3389/fnins.2020.00502
-
E. Eijlers, M.A.S. Boksem & A. Smidts (2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience. doi: 10.3389/fnins.2020.00736
-
S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the United States of Ame. doi: 10.1073/pnas.2003480117
-
M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2019). You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence. Organizational Behavior and Human Decision Processes, 151, 49-60. doi: 10.1016/j.obhdp.2018.12.010
-
E. Eijlers, A. Smidts & M.A.S. Boksem (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online), 14 (2):e0211496. doi: 10.1371/journal.pone.0211496
-
H.Y. Chan, A. Smidts, V.C. Schoots, R.C. Dietvorst & M.A.S. Boksem (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. Neuroimage, 197, 391-401. doi: 10.1016/j.neuroimage.2019.04.076
-
M.A.A.M. Leenders, A. Smidts & A. El Haji (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 48, 270-280. doi: 10.1016/j.jretconser.2016.05.007
-
C. Levallois, A. Smidts & P.F. Wouters (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History. doi: 10.1080/00076791.2019.1579194
-
M. Stallen, F. Rossi, A. Heijne, A. Smidts, C.K.W. De Dreu & A.G. Sanfey (2018). Neurobiological mechanisms of responding to injustice. Journal of Neuroscience, 38 (12), 2944-2954. doi: 10.1523/JNEUROSCI.1242-17.2018
-
H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55 (4), 600-615. doi: 10.1509/jmr.17.0019
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N. Faber, M.B.M. de Koster & A. Smidts (2018). Survival of the fittest: the impact of fit between warehouse management structure and warehouse context on warehouse performance. International Journal of Production Research, 56 (1-2), 120-139. doi: 10.1080/00207543.2017.1395489
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E. Akpinar, P.W.J. Verlegh & A. Smidts (2018). Sharing product harm information: The effect of self-construal and self-relevance. International Journal of Research in Marketing, 35, 319-335. doi: 10.1016/j.ijresmar.2018.01.001
-
L.E. Couwenberg, M.A.S. Boksem, R.C. Dietvorst, L. Worm, W.J.M.I. Verbeke & A. Smidts (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34 (2), 355-366. doi: 10.1016/j.ijresmar.2016.10.005
-
P.H. Mehta, V. van Son, K.M. Welker, S. Prasad, A.G. Sanfey, A. Smidts & K. Roelofs (2015). Exogenous Testosterone in Women Enhances and Inhibits Competitive Decision-Making Depending on Victory-Defeat Experience and Trait Dominance. Psychoneuroendocrinology, 60, 224-236. doi: 10.1016/j.psyneuen.2015.07.004
-
M.A.S. Boksem & A. Smidts (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52 (4), 482-492. doi: 10.1509/jmr.13.0572
-
K.A. Hytonen, G. Baltussen, M.J. van den Assem, V.A. Klucharev, A.G. Sanfey & A. Smidts (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization, 107 (11), 566-581. doi: 10.1016/j.jebo.2014.01.016
-
A. Smidts, M. Hsu, A.G. Sanfey, M.A.S. Boksem, R.B. Ebstein, S.A. Huettel, J.W. Kable, U.M. Karmarkar, S. Kitayama, I. Liberzon, B. Knutson, T. Lohrenz, M. Stallen & C. Yoon (2014). Advancing Consumer Neuroscience. Marketing Letters, 25 (3), 257-267. doi: 10.1007/s11002-014-9306-1
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M.A.S. Boksem, P.H. Mehta, B. Van den Bergh, V. van Son, S.T. Trautmann, K. Roelofs, A. Smidts & A.G. Sanfey (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24 (11), 2306-2314. doi: 10.1177/0956797613495063
-
M. Stallen, A. Smidts & A.G. Sanfey (2013). Peer influence: Neural mechanisms underlying in-group conformity. Frontiers in Human Neuroscience, 7, 1-7. doi: 10.3389/fnhum.2013.00050
-
N. Faber, M.B.M. de Koster & A. Smidts (2013). Organizing warehouse management. International Journal of Operations and Production Management, 33 (9), 1230-1256. doi: 10.1108/IJOPM-12-2011-0471
-
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32 (3), 291-310. doi: 10.1177/0261927X12466083
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G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 38, 21-35.
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G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap (print), 40 (2), 191-201.
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M. Stallen, C.K.W. De Dreu, S. Shalvi, A. Smidts & A.G. Sanfey (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23 (11), 1288-1292. doi: 10.1177/0956797612446026
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A. Smidts, V.A. Klucharev & G. Fernandez (2012). De breinbasis van kuddegedrag. MemoRad, 17 (1), 86-88.
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C. Levallois, J.A. Clithero, P.F. Wouters, A. Smidts & S.A. Huettel (2012). Translating upwards: Linking the neural and social sciences via neuroeconomics. Nature Reviews Neuroscience, 13 (11), 789-797. doi: 10.1038/nrn3354
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C. Yoon, R. Ganzalez, A. Bechara, G.S. Berns, A.A. Dagher, L. Dube, S.A. Huettel, J.W. Kable, I. Liberzon, H. Plassmann, A. Smidts & C. Spence (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23 (2), 473-485. doi: 10.1007/s11002-012-9188-z
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A. Smidts (2012). Beslissen en het brein: Een verkenning van de neuroeconomie en haar toepassing in marketing. M en O, 66 (6), 65-80.
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J.R. Rossiter & A. Smidts (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65 (6), 874-879. doi: 10.1016/j.jbusres.2011.01.010
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V.A. Klucharev, M.A.M. Munneke, A. Smidts & G. Fernandez (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. Journal of Neuroscience, 31 (33), 11934-11940. doi: 10.1523/JNEUROSCI.1869-11.2011
-
M. Stallen, A. Smidts, M. Rijpkema, G.E. Smit, V.A. Klucharev & G. Fernandez (2010). Celebrities and shoes on the female brain: The neural correlates of product processing in the context of fame. Journal of Economic Psychology, 31 (5), 802-811. doi: 10.1016/j.joep.2010.03.006
-
G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37 (2), 207-223. doi: 10.1086/651240
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G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132.
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19 (1), 38-47. doi: 10.1016/j.jcps.2008.12.007
-
V.A. Klucharev, K.A. Hytonen, M. Rijpkema, A. Smidts & G. Fernandez (2009). Reinforcement learning signal predicts social conformity. Neuron, 61 (1), 140-151. doi: 10.1016/j.neuron.2008.11.027
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). The impact of social categorization on persuasion attempts. Advances in Consumer Research, 36, 596-597.
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R.J.A. van der Lans, J.A. Cote, C.A. Cole, S.M. Leong, A. Smidts, P.W. Henderson, C. Bluemelhuber, P.A. Bottemley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan & B. Schmitt (2009). Cross-National Logo Evaluation Analysis: An Individual Level Approach. Marketing Science, 28 (5), 968-985. doi: 10.1287/mksc.1080.0462
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A. Smidts, V.A. Klucharev & G. Fernandez (2009). Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 103-117.
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2009). Interpersonal relationship moderate the effect of faces on person judgments. European Journal of Social Psychology, 39 (5), 757-767. doi: 10.1002/ejsp.576
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L. Dubé, A. Bechara, U. Böckenholt, A. Ansari, A. Dagher, M. Daniel, W.S. DeSarbo, L.K. Fellows, R.A. Hammond, T.T.K. Huang, S. Huettel, Y. Kestens, B. Knäuper, P. Kooreman, D.S. Moore & A. Smidts (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19 (3/4), 323-336. doi: 10.1007/s11002-008-9057-y
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V.A. Klucharev, A. Smidts & G. Fernandez (2008). Brain mechanisms of persuasion. How "expert power" modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3 (4), 353-366. doi: 10.1093/scan/nsn022
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J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt & A. Smidts (2007). Do loyalty programs really enhance behavioral loyalty: An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24 (1), 31-47. doi: 10.1016/j.ijresmar.2006.10.005
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V.A. Klucharev, A. Smidts & G. Fernandez (2006). Social context and decision making: fMRI study of advertising effects. Perception, 35 (Supplement), 169-170.
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B. Shiv, A. Bechara, I. Levin, J.W. Alba, J.R. Bettman, L. Dube, A. Isen, B. Mellers, A. Smidts, S.J. Grant & A.P. McGraw (2005). Decision Neuroscience. Marketing Letters, 16 (3/4), 375-386. doi: 10.1007/s11002-005-5899-8
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P.W.J. Verlegh, A. Smidts & M.A. Tuk (2005). The "who?", "how?", and "why?" of word of mouth. In C.P. Haugtvedt, D. Merunka & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322)
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M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32 (1), 256-257.
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B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A. Smidts, E.C. Cheriex, H.P. Hamer, A.E.R. Arnold, K.I. Lie & J.G.P. Tijssen (2004). Validity of conjoint analysis to study clinical decision making in elderly patients with aortic stenosis. Journal of Clinical Epidemiology, 57 (8), 815-823. doi: 10.1016/j.jclinepi.2003.12.014
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P.W.J. Verlegh, C. Verkerk, M.A. Tuk & A. Smidts (2004). Consumers or sellers? The role of persuasion knowledge in customer referral. Advances in Consumer Research, 31 (1), 304-305.
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J.M.E. Pennings & A. Smidts (2003). The shape of utility functions and organizational behavior. Management Science, 49 (9), 1251-1263.
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A. Smidts (2002). Memorabele momenten. Wat onthoudt een consument van een tv-commercial? Onderzoek, 20 (1/2), 34-36.
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G.H. van Bruggen, A. Smidts & B. Wierenga (2001). The powerful triangle of marketing data, managerial judgment, and marketing management support systems. European Journal of Marketing, 35 (7/8), 796-814. doi: 10.1108/EUM0000000005726
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A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44 (5), 1051-1062. doi: 10.2307/3069448
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B.J. Bouma, J.H.P. van der Meulen, R.B.A. van den Brink, A.E.R. Arnold, A. Smidts, L.H. Teunter, K.I. Lie & J.G.P. Tijssen (2001). Variability in treatment advice for elderly patients with aortic stenosis: A nationwide survey in the Netherlands. Heart, 85 (2), 196-201. doi: 10.1136/heart.85.2.196
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J.M.E. Pennings & A. Smidts (2000). Assessing the construct validity of risk attitude. Management Science, 46 (10), 1337-1348. doi: 10.1287/mnsc.46.10.1337.12275
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A.Th.H. Pruyn & A. Smidts (1998). Effects of waiting on the satisfaction with the service: beyond objective time measures. International Journal of Research in Marketing, 15 (4), 321-334. [go to publisher's site]
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G.H. van Bruggen, A. Smidts & B. Wierenga (1998). Improving decision making by means of a marketing decision support system. Management Science, 44 (5), 645-658.
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A. Smidts (1997). The relationship between risk attitude and strength of preference: a test of intrinsic risk attitude. Management Science, 43 (3), 357-370.
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G.H. van Bruggen, A. Smidts & B. Wierenga (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13 (4), 331-344. doi: 10.1016/S0167-8116(96)00017-1
Book Contributions (16)
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V.A. Klucharev & A. Smidts (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press
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G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO
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M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers
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A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
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A.Th.H. Pruyn & A. Smidts (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). Rotterdam: EMAC
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A.Th.H. Pruyn & A. Smidts (1999). Customers' reaction to waiting: Effects of the presence of 'fellow sufferers' in the waiting room. In E. Arnould & L. Price (Eds.), Advances in Consumer Research (XXVI) (pp. 211-216). Provo-UT: Association for Consumer Research
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A.Th.H. Pruyn & A. Smidts (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E.J. Arnould & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Utah: Provo
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A. Smidts, J.R. Rossiter & M. Mcomish (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Haarlem: Uitgeverij de Vrieseborch
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G.H. van Bruggen, A. Smidts & B. Wierenga (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). New York: Stern School of Business
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A.Th.H. Pruyn & A. Smidts (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F.W. Siero, E.C.M. van Schie, D. Daamen & A.T.H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Delft: Eburon
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A. Smidts & A.Th.H. Pruyn (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). Aix-en-Provence: IAE
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A.Th.H. Pruyn & A. Smidts (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W.F. van Raaij & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Provo, Utah: Association for Consumer Research
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A.Th.H. Pruyn & A. Smidts (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J.F. Schreinemakers & B.G.F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Enschede: Universiteit Twente, NOBO
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A. Smidts (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A.E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Haarlem: Uitgeverij de Vrieseborch
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A. Smidts (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Dordrecht: Kluwer Academic Publishers
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A.Th.H. Pruyn, A. Smidts & E. Waarts (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A.E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). Haarlem: De Vrieseborch
Doctoral Thesis
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A. Smidts (1990, september 19). Decision making under risk: A study of models and measurement procedures with special reference to the farmer's marketing behavior. Wageningen University (Wageningen) Prom./coprom.: M.T.G. Meulenberg & prof.dr.ir. B. Wierenga.
Inaugural Speech
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A. Smidts (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. (2002, oktober 25). Rotterdam: Erasmus Research Institute of Management - Inaugural Lectures
Professional Publications (24)
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S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Why honest people cheat. (nieuwsbrief). RSM Discovery.
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E. Eijlers, A. Smidts & M.A.S. Boksem (2020). Implicit measurement of emotional experience and its dynamics. In Neuromarketing Yearbook 2020. Amsterdam: NMSBA
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H.Y. Chan, M.A.S. Boksem & A. Smidts (2019). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. In Neuromarketing Yearbook 2019. Amsterdam: NMSBA
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E. Eijlers, A. Smidts & M.A.S. Boksem (2019). Tracking emotions real time in the brain. (nieuwsbrief). RSM Discovery.
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H.Y. Chan, A. Smidts & M.A.S. Boksem (2019). Brain scans reveal engagement levels of videos. (nieuwsbrief). RSM Discovery.
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H.Y. Chan, M.A.S. Boksem & A. Smidts (2019). All in the mind? How neuroscience can help measure the emotional impact of brand image and video engagement. (nieuwsbrief). (available: 17 Sep 2019).
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H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Identifying strong brands in the brain. (nieuwsbrief). RSM Discovery.
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L.E. Couwenberg, M.A.S. Boksem & A. Smidts (2017). Brain scans reveal what makes a TV advert effective. (nieuwsbrief). RSM Discovery.
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M.A.A.M. Leenders, A. Smidts & A. El Haji (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27 (3), 17-19.
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M.A.S. Boksem & A. Smidts (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, 44-47.
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M.A.S. Boksem & A. Smidts (2015). Your brain on movie trailers – How brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success. In Neuromarketing Yearbook 2015. Amsterdam: NMSBA
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R. Morris & A. Smidts (2014). Paving the way in neuroeconomics. RSM Insight, 17 (1), 5-7.
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A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)
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A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8 (1), 8-21.
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C.B.M. van Riel, A. Smidts & A.Th.H. Pruyn (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo
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A. Smidts (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff
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G.H. van Bruggen, A. Smidts & B. Wierenga (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28 (5), 66-69.
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A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27 (9), 49-53.
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A. Smidts, L.J. Doorn & J. Post (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff
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A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27 (10), 40-46.
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A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. (Extern rapport). Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management
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A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij Gemeente Rotterdam. (Extern rapport, External Report). Rotterdam: Department Marketing Managememt
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A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij AKZO. (Extern rapport, External Report). Rotterdam: Department Marketing Management
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A.Th.H. Pruyn & A. Smidts (1992). De psychologische beleving van wachtrijen. (Intern rapport, Report, no 126). :
PhD Tracks (22)
- Role: Member Doctoral Committee
- PhD Candidate: Nuno Almeida Camacho
- Time frame: 2005 - 2011
- Role: Promotor
- PhD Candidate: Gaby Schellekens
- Time frame: 2005 - 2010
- Role: Promotor
- PhD Candidate: Kaisa Hytonen
- Time frame: 2005 - 2011
- Role: Member Doctoral Committee
- PhD Candidate: Joost van Rosmalen
- Time frame: 2004 - 2009
- Role: Promotor
- PhD Candidate: Mirjam Tuk
- Time frame: 2002 - 2008
- Role: Member Doctoral Committee
- PhD Candidate: Floortje Blindenbach-Driessen
- Time frame: 2001 - 2006
- Role: Promotor
- PhD Candidate: Eline de Vries-van Ketel
- Time frame: 2000 - 2006
- Role: Member Doctoral Committee
- PhD Candidate: Willem Smit
- Time frame: 1999 - 2006
- Role: Member Doctoral Committee
- PhD Candidate: Kristine de Valck
- Time frame: 1999 - 2005
- Role: Member Doctoral Committee
- PhD Candidate: Joost Loef
- Time frame: 1999 - 2002
- Role: Promotor
- PhD Candidate: Mirre Stallen
- Time frame: 2007 - 2013
- Role: Member Doctoral Committee
- PhD Candidate: Pinar Cankurtaran
- Time frame: 2008 - 2014
- Role: Promotor
- PhD Candidate: Ezgi Akpinar
- Time frame: 2007 - 2013
- Role: Promotor
- PhD Candidate: Catalina Ratala
- Time frame: 2012 -
- Role: Promotor
- PhD Candidate: Linda Couwenberg
- Time frame: 2012 -
- Role: Promotor
- PhD Candidate: Esther Eijlers
- Time frame: 2013 - 2020
- Role: Promotor
- PhD Candidate: Hang-Yee Chan
- Time frame: 2014 - 2020
- Role: Promotor
- PhD Candidate: Sebastian Speer
- Time frame: 2016 -
- Role: Member Doctoral Committee
- PhD Candidate: Anika Stuppy
- Time frame: 2013 - 2018
- Role: Promotor
- PhD Candidate: Leonard Diederik van Brussel
- Time frame: 2019 -
- Role: Promotor
- PhD Candidate: Begum Celiktutan
- Time frame: 2020 -
- Role: Promotor
- PhD Candidate: Ibraheem Saleh Omar Badahdah
- Time frame: 2020 -
Recognitions (17)
Editorial positions (7)
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Journal of Neuroscience, Psychology, and Economics
Consulting Editor
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Journal of Consumer Research
Ad Hoc Reviewer
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Academy of Management Journal
Ad Hoc Reviewer
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International Journal of Research in Marketing
Ad Hoc Reviewer
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Journal of Marketing Research
Ad Hoc Reviewer
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Journal of Consumer Psychology
Editorial Board
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Jaarboek NVMI
Co-Editor
Organization Memberships (4)
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Society for Neuroeconomics (SfN)
Member
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Institute for Operations Research and the Management Sciences (INFORMS)
Member
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AACSB International - The Association To Advance Collegiate Schools of Business (AACSB)
Occasional Evaluator of Faculty Promotion
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European Marketing Academy (EMAC)
Member
Side positions (6)
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MarktOnderzoekAssociatie (MOA)
Chairman Stichting Toetsingsbureau KCC
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NWO SSH
Board member
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TKI Dinalog
Board member
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Neuromarketing Science and Business Association (NMSBA)
Advisory Board Member
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Society for Neuroeconomics
Treasurer
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Erasmus Research Institute of Management
Scientific Director
Course (1)
- Current Topics in Marketing Research (2020/2021, 2018/2019)
Events (10)
2012
June
15
2012
June
14
2010
June
15
2009
December
10
2009
October
29
2008
March
26
2008
February
19
2007
September
05
2007
June
27
2005
November
07
ERIM Conference Presentation
As: Coordinator
Award (1)
- ERIM Top Article Award (2002)
Address
Visiting address
Office: Mandeville Building T10-04
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postal address
Postbus 1738
3000 DR Rotterdam
Netherlands
