prof.dr.ir. A. (Ale) Smidts

Ale Smidts
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 1999

Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics. Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making, social influence and dishonesty. Work in neuromarketing is focused brain metrics predicting market-level success. 

His work on decision neuroscience and neuromarketing has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS, TICS and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Publications

Article (78)

  • Academic (71)

    • Casado-Aranda, L. A., Sánchez-Fernández, J., Bigne, E., & Smidts, A. (2023). The application of neuromarketing tools in communication research: A comprehensive review of trends. Psychology and Marketing, 40(9), 1737-1756. https://doi.org/10.1002/mar.21832

    • Chan, H-Y., Boksem, M., Venkratraman, V., Dietvorst, RC., Scholz, C., Vo, K., Falk, E. B., & Smidts, A. (2023). Neural signals of video advertisement liking: Insights into psychological processes and their temporal dynamics. Journal of Marketing Research, 1-23. https://doi.org/10.1177/00222437231194319

    • Speer, S. P. H., Keysers, C., Barrios, J. C., Teurlings, C. J. S., Smidts, A., Boksem, M. A. S., Wager, T. D., & Gazzola, V. (2023). A multivariate brain signature for reward. NeuroImage, 271, Article 119990. https://doi.org/10.1016/j.neuroimage.2023.119990

    • Speer, S., Martinovici, A., Smidts, A., & Boksem, M. (2023). The acute effects of stress on dishonesty are moderated by individual differences in moral default. Scientific Reports, 13(1), Article 3984. https://doi.org/10.1038/s41598-023-31056-2

    • Zhang, C., Beste, C., Prochazkova, L., Wang, K., Speer, S. P. H., Smidts, A., Boksem, M. A. S., & Hommel, B. (2022). Resting-state BOLD signal variability is associated with individual differences in metacontrol. Scientific Reports, 12(1), Article 18425. https://doi.org/10.1038/s41598-022-21703-5

    • Scholz, C., Chan, H-Y., Poldrack, R. A., de Ridder, D. T. D., Smidts, A., & van der Laan, L. N. (2022). Can we have a second helping? A preregistered direct replication study on the neurobiological mechanisms underlying self-control. Human Brain Mapping, 43(16), 4995-5016. https://doi.org/10.1002/hbm.26065

    • Speer, S. P. H., Smidts, A., & Boksem, M. A. S. (2022). Cognitive control and dishonesty. Trends in Cognitive Sciences, 26(9), 796 - 808. https://doi.org/10.1016/j.tics.2022.06.005

    • Speer, S. P. H., Smidts, A., & Boksem, M. A. S. (2022). Individual differences in (dis)honesty are represented in the brain's functional connectivity at rest. NeuroImage, 246, Article 118761. https://doi.org/10.1016/j.neuroimage.2021.118761

    • Speer, S. P., Smidts, A., & Boksem, M. A. S. (2021). Cognitive control promotes either honesty or dishonesty, depending on one's moral default. Journal of Neuroscience, 41(42), 8815-8825. https://doi.org/10.1523/jneurosci.0666-21.2021

    • Speer, S., Smidts, A., & Boksem, M. A. S. (2021). Different neural mechanisms underlie non-habitual honesty and non-habitual cheating. Frontiers in Neuroscience, 15. https://doi.org/10.3389/fnins.2021.610429

    • Eijlers, E., Boksem, M., & Smidts, A. (2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience, 14(736). https://doi.org/10.3389/fnins.2020.00736

    • Speer, S., Smidts, A., & Boksem, M. (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the U.S.A., 117(32), 19080-19091. https://doi.org/10.1073/pnas.2003480117

    • Couwenberg, L., Boksem, M., Sanfey, AG., & Smidts, A. (2020). Neural mechanisms of choice diversification. Frontiers in Neuroscience, 14, 502. https://doi.org/10.3389/fnins.2020.00502

    • Chan, H., Smidts, A., Schoots, V., Sanfey, AG., & Boksem, M. (2020). Decoding dynamic affective responses to naturalistic videos with shared neural patterns. NeuroImage, 216. https://doi.org/10.1016/j.neuroimage.2020.116618

    • Levallois, C., Smidts, A., & Wouters, PF. (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History, 63(3), 443-466. https://doi.org/10.1080/00076791.2019.1579194

    • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2019). You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence. Organizational Behavior and Human Decision Processes, 151, 49-60. https://doi.org/10.1016/j.obhdp.2018.12.010

    • Eijlers, E., Smidts, A., & Boksem, M. (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online), 14(2), Article e0211496. https://doi.org/10.1371/journal.pone.0211496

    • Chan, H., Smidts, A., Schoots, V., Dietvorst, RC., & Boksem, M. (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. NeuroImage, 197, 391-401. https://doi.org/10.1016/j.neuroimage.2019.04.076

    • Akpinar Uysal, E., Verlegh, PWJ., & Smidts, A. (2018). Sharing product harm information: The effect of self-construal and self-relevance. International Journal of Research in Marketing, 35, 319-335. https://doi.org/10.1016/j.ijresmar.2018.01.001

    • Chan, H., Boksem, M., & Smidts, A. (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55(4), 600-615. https://doi.org/10.1509/jmr.17.0019

    • Stallen, M., Rossi, F., Heijne, A., Smidts, A., De Dreu, C. K. W., & Sanfey, AG. (2018). Neurobiological mechanisms of responding to injustice. Journal of Neuroscience, 38(12), 2944-2954. https://doi.org/10.1523/JNEUROSCI.1242-17.2018

    • Faber, N., de Koster, R., & Smidts, A. (2017). Survival of the fittest: the impact of fit between warehouse management structure and warehouse context on warehouse performance. International Journal of Production Research, 56(1-2), 120-139. https://doi.org/10.1080/00207543.2017.1395489

    • Couwenberg, L., Boksem, M., Dietvorst, RC., Worm, L., Verbeke, W., & Smidts, A. (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34(2), 355-366. https://doi.org/10.1016/j.ijresmar.2016.10.005

    • Leenders, MAAM., Smidts, A., & El Haji, A. (2016). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 48, 270-280. https://doi.org/10.1016/j.jretconser.2016.05.007

    • Boksem, M., & Smidts, A. (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52(4), 482-492. https://doi.org/10.1509/jmr.13.0572

    • Mehta, PH., van Son, V., Welker, KM., Prasad, S., Sanfey, AG., Smidts, A., & Roelofs, K. (2015). Exogenous Testosterone in Women Enhances and Inhibits Competitive Decision-Making Depending on Victory-Defeat Experience and Trait Dominance. Psychoneuroendocrinology, 60, 224-236. https://doi.org/10.1016/j.psyneuen.2015.07.004

    • Hytonen, KA., Baltussen, G., assem, MJ., Klucharev, VA., Sanfey, AG., & Smidts, A. (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization, 107(11), 566-581. https://doi.org/10.1016/j.jebo.2014.01.016

    • Smidts, A., Hsu, M., Sanfey, AG., Boksem, M., Ebstein, RB., Huettel, SA., Kable, JW., Karmarkar, UM., Kitayama, S., Liberzon, I., Knutson, B., Lohrenz, T., Stallen, M., & Yoon, C. (2014). Advancing Consumer Neuroscience. Marketing Letters, 25(3), 257-267. https://doi.org/10.1007/s11002-014-9306-1

    • Stallen, M., Smidts, A., & Sanfey, AG. (2013). Peer influence: Neural mechanisms underlying in-group conformity. Frontiers in Human Neuroscience, 7, 1-7. Article 50. https://doi.org/10.3389/fnhum.2013.00050

    • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 38, 21-35.

    • Boksem, M., Mehta, PH., Van den Bergh, B., van Son, V., Trautmann, ST., Roelofs, K., Smidts, A., & Sanfey, AG. (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24(11), 2306-2314. https://doi.org/10.1177/0956797613495063

    • Faber, N., de Koster, R., & Smidts, A. (2013). Organizing warehouse management. International Journal of Operations and Production Management, 33(9), 1230-1256. https://doi.org/10.1108/IJOPM-12-2011-0471

    • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32(3), 291-310. https://doi.org/10.1177/0261927X12466083

    • Rossiter, JR., & Smidts, A. (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65(6), 874-879. https://doi.org/10.1016/j.jbusres.2011.01.010

    • Smidts, A., Klucharev, VA., & Fernandez, G. (2012). De breinbasis van kuddegedrag. MemoRad, 17(1), 86-88. http://hdl.handle.net/1765/115933

    • Stallen, M., De Dreu, C. K. W., Shalvi, S., Smidts, A., & Sanfey, AG. (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23(11), 1288-1292. https://doi.org/10.1177/0956797612446026

    • Levallois, C., Clithero, JA., Wouters, PF., Smidts, A., & Huettel, SA. (2012). Translating upwards: Linking the neural and social sciences via neuroeconomics. Nature Reviews Neuroscience, 13(11), 789-797. https://doi.org/10.1038/nrn3354

    • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap (print), 40(2), 191-201.

    • Smidts, A. (2012). Beslissen en het brein: Een verkenning van de neuroeconomie en haar toepassing in marketing. M en O, 66(6), 65-80. http://hdl.handle.net/1765/115934

    • Yoon, C., Ganzalez, R., Bechara, A., Berns, GS., Dagher, AA., Dube, L., Huettel, SA., Kable, JW., Liberzon, I., Plassmann, H., Smidts, A., & Spence, C. (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23(2), 473-485. https://doi.org/10.1007/s11002-012-9188-z

    • Klucharev, VA., Munneke, MAM., Smidts, A., & Fernandez, G. (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. Journal of Neuroscience, 31(33), 11934-11940. https://doi.org/10.1523/JNEUROSCI.1869-11.2011

    • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37(2), 207-223. https://doi.org/10.1086/651240

    • Stallen, M., Smidts, A., Rijpkema, M., Smit, GE., Klucharev, VA., & Fernandez, G. (2010). Celebrities and shoes on the female brain: The neural correlates of product processing in the context of fame. Journal of Economic Psychology, 31(5), 802-811. https://doi.org/10.1016/j.joep.2010.03.006

    • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). The impact of social categorization on persuasion attempts. Advances in Consumer Research, 36, 596-597.

    • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.

    • van der Lans, RJA., Cote, JA., Cole, CA., Leong, SM., Smidts, A., Henderson, PW., Bluemelhuber, C., Bottemley, PA., Doyle, JR., Fedorikhin, A., Janakiraman, M., Ramaseshan, B., & Schmitt, B. (2009). Cross-National Logo Evaluation Analysis: An Individual Level Approach. Marketing Science, 28(5), 968-985. https://doi.org/10.1287/mksc.1080.0462

    • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132. http://hdl.handle.net/1765/20512

    • Klucharev, VA., Hytonen, KA., Rijpkema, M., Smidts, A., & Fernandez, G. (2009). Reinforcement learning signal predicts social conformity. Neuron, 61(1), 140-151. https://doi.org/10.1016/j.neuron.2008.11.027

    • Smidts, A., Klucharev, VA., & Fernandez, G. (2009). Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 103-117. http://hdl.handle.net/1765/20499

    • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). Interpersonal relationship moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767. https://doi.org/10.1002/ejsp.576

    • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47. https://doi.org/10.1016/j.jcps.2008.12.007

    • Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., Desarbo, W. S., Fellows, L. K., Hammond, R. A., Huang, T. T. K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D. S., & Smidts, A. (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19(3/4), 323-336. https://doi.org/10.1007/s11002-008-9057-y

    • Klucharev, VA., Smidts, A., & Fernandez, G. (2008). Brain mechanisms of persuasion. How "expert power" modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3(4), 353-366. https://doi.org/10.1093/scan/nsn022

    • Leenheer, J., van Heerde, HJ., Bijmolt, THA., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty: An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31-47. https://doi.org/10.1016/j.ijresmar.2006.10.005

    • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Social context and decision making: fMRI study of advertising effects. Perception, 35(Supplement), 169-170.

    • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32(1), 256-257.

    • Shiv, B., Bechara, A., Levin, I., Alba, JW., Bettman, JR., Dube, L., Isen, A., Mellers, B., Smidts, A., Grant, SJ., & McGraw, AP. (2005). Decision Neuroscience. Marketing Letters, 16(3/4), 375-386. https://doi.org/10.1007/s11002-005-5899-8

    • Verlegh, PWJ., Verkerk, C., Tuk, M., & Smidts, A. (2004). Consumers or sellers? The role of persuasion knowledge in customer referral. Advances in Consumer Research, 31(1), 304-305.

    • Bouma, BJ., van der Meulen, JHP., van den Brink, RBA., Smidts, A., Cheriex, EC., Hamer, HP., Arnold, AER., Lie, KI., & Adal, K. (2004). Validity of conjoint analysis to study clinical decision making in elderly patients with aortic stenosis. Journal of Clinical Epidemiology, 57(8), 815-823. https://doi.org/10.1016/j.jclinepi.2003.12.014

    • Pennings, JME., & Smidts, A. (2003). The shape of utility functions and organizational behavior. Management Science, 49(9), 1251-1263. http://hdl.handle.net/1765/12172

    • Smidts, A. (2002). Memorabele momenten. Wat onthoudt een consument van een tv-commercial? Onderzoek, 20(1/2), 34-36.

    • van Bruggen, G., Smidts, A., & Wierenga, B. (2001). The powerful triangle of marketing data, managerial judgment, and marketing management support systems. European Journal of Marketing, 35(7/8), 796-814. https://doi.org/10.1108/EUM0000000005726

    • Smidts, A., Pruyn, AT., & van Riel, C. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44(5), 1051-1062. https://doi.org/10.2307/3069448

    • Bouma, BJ., van der Meulen, JHP., van den Brink, RBA., Arnold, AER., Smidts, A., Teunter, LH., Lie, KI., & Adal, K. (2001). Variability in treatment advice for elderly patients with aortic stenosis: A nationwide survey in the Netherlands. Heart, 85(2), 196-201. https://doi.org/10.1136/heart.85.2.196

    • Pennings, JME., & Smidts, A. (2000). Assessing the construct validity of risk attitude. Management Science, 46(10), 1337-1348. https://doi.org/10.1287/mnsc.46.10.1337.12275

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1998). Improving decision making by means of a marketing decision support system. Management Science, 44(5), 645-658. http://hdl.handle.net/1765/2676

    • Pruyn, AT., & Smidts, A. (1998). Effects of waiting on the satisfaction with the service: beyond objective time measures. International Journal of Research in Marketing, 15(4), 321-334. http://hdl.handle.net/1765/12176

    • Smidts, A. (1997). The relationship between risk attitude and strength of preference: a test of intrinsic risk attitude. Management Science, 43(3), 357-370. http://hdl.handle.net/1765/12204

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13(4), 331-344. https://doi.org/10.1016/S0167-8116(96)00017-1

    • Schuurmans, A. J., & Smidts, A. (1990). Empirisch onderzoek naar de marktgerichtheid van dierenartsen in Nederland. Tijdschrift voor Diergeneeskunde, 115(7), 307-320.

    • Schuurmans, A. J., & Smidts, A. (1990). Marketing in de dierenartsenpraktijk; een theoretisch kader. Tijdschrift voor Diergeneeskunde, 115(6), 262-271.

  • Professional (7)

    • Boksem, M., & Smidts, A. (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, (Maart), 44-47.

    • Leenders, MAAM., Smidts, A., & El Haji, A. (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27(3), 17-19. http://hdl.handle.net/1765/93318

    • Morris, R., & Smidts, A. (2014). Paving the way in neuroeconomics. RSM Insight, 17(1), 5-7. http://hdl.handle.net/1765/50715

    • Smidts, A., Pruyn, AT., & van Riel, C. (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8(1), 8-21.

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28(5), 66-69. http://hdl.handle.net/1765/12520

    • Pruyn, AT., & Smidts, A. (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27(9), 49-53.

    • Pruyn, AT., & Smidts, A. (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27(10), 40-46.

Book (5)

  • Academic (5)

    • Bronner, AE., Dekker, P., de Leeuw, E., Paas, LJ., de Ruyter, K., Smidts, A., & Wieringa, JE. (2006). Ontwikkelingen in het marktonderzoek, Jaarboek 2006 MarktOnderzoekAssociatie. De Vrieseborch.

    • Bronner, AE., Dekker, P., de Leeuw, E., de Ruyter, K., Smidts, A., & Wieringa, JE. (2005). Ontwikkelingen in het marktonderzoek, Jaarboek 2005 MarktOnderzoekAssociatie. De Vrieseborch.

    • Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, TC., de Ruyter, K., & Smidts, A. (2004). Ontwikkelingen in het marktonderzoek, Jaarboek 2004 MarktOnderzoekAssociatie. De Vrieseborch.

    • Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, TC., de Ruyter, K., & Smidts, A. (2003). Ontwikkelingen in het marktonderzoek, Jaarboek 2003 MarktOnderzoekAssociatie. De Vrieseborch.

    • Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, TC., de Ruyter, K., & Smidts, A. (2002). Recente ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie. De Vrieseborch.

Book editing (1)

  • Academic (1)

    • Wierenga, B., Antonides, G., & Smidts, A. (2000). Marketing in the New Millennium - Proceedings of the 29th EMAC Conference, Rotterdam. Erasmus University Rotterdam (EUR).

Chapter (55)

  • Academic (47)

    • Klucharev, VA., & Smidts, A. (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas, & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam University Press.

    • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld, & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). ASPO Pers.

    • Tuk, M., Smidts, A., Verlegh, PWJ., & Wigboldus, DHJ. (2005). Vriendelijke verkopers of verkopende vrienden. In E. H. Gordijn, & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). ASPO Pers. http://hdl.handle.net/1765/12205

    • Smidts, A. (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). De Vrieseborch. http://hdl.handle.net/1765/20516

    • Rossiter, JR., & Smidts, A. (2002). Janiszweski's hemispheric lateralization finding for picture vs. copy placement in print ads: Repeated failures to replicate. In F. R. Esch, & J. R. Rossiter (Eds.), Advances in Visual Brand Communication (pp. 11-12)

    • Smidts, A., & Rossiter, JR. (2002). Presenter effects in advertising: The VisCAP model. In P. T. L. Popkowski Leszczyc, & T. Elrod (Eds.), Proceedings Marketing Science Conference (pp. 268-268).

    • Rossiter, JR., & Smidts, A. (2002). Freudian sexual symbolism in ads: Does it work? In F. R. Esch, & J. R. Rossiter (Eds.), Advances in Visual Brand Communication (pp. 12-12)

    • Smidts, A., & Rossiter, JR. (2001). Presenter psychology: A test of the VisCAP-model. In A. Groppel-Klein (Ed.), Proceedings of the European ACR conference, Berlin, Germany, June 2-23, 2001

    • Leenheer, J., Bijmolt, THA., & Smidts, A. (2001). Assessing the effects of loyalty programs on components of buying behavior. In O. Heil, & H. Schunk (Eds.), Marketing Science: A two-way street linking theory and practice. Proceedings Marketing Science Conference, Wiesbaden, July 5-8, 2001

    • Pruyn, AT., & Smidts, A. (2000). Identifying the salient attributes of best and worst retail salespersons: A three-perspective approach. In B. - Wierenga, A. - Smidts, & G. - Antonides (Eds.), Paper prepared for: 29th EMAC Conference, Rotterdam [Session 1.6.1] (pp. ---). Erasmus University Rotterdam (EUR).

    • Pruyn, AT., & Smidts, A. (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). EMAC.

    • Wierenga, B., Smidts, A., & Antonides, G. (2000). Marketing in the New Millennium. In . - (Ed.), Proceedings of the 29th EMAC Conference (pp. 208-208). EMAC.

    • Pruyn, AT., & Smidts, A. (2000). Idetifying the salient attributes of best and worse retail salespersons: A threeperspective approach. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millenium. Proceedings of the 29th EMAC Conference (pp. 6-6).

    • Smidts, A., Pruyn, AT., & van Riel, C. (2000). Managing organizational identification through employee communication. In M. Hogg, & D. van Knippenberg (Eds.), Social identity processes in organizations. EAESP Small Group Meeting (pp. ---). EAESP Small Group Meeting.

    • Leenders, MAAM., & Smidts, A. (1999). Effects of ambient scent in supermarkets: A field experiment. In A. Basu, T. Mazumbar, & S. P. Raj (Eds.), Papers presented at: MSC - Conference, Syracuse, May 20-23, 1999 TRACK: Reflection and Renewal (pp. 20-23). AMA.

    • van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1999). The impact of internet on marketing distribution systems. In . - (Ed.), Paper presented at: 4th CEMS Academic Conference, Barcelona, Management in the Economic and Monetary Union (EMU) (pp. 84-93). ESADE - Escuela Superior de Administración de Empresas.

    • Leenders, MAAM., Smidts, A., & Langeveld, MM. (1999). Effects of ambient scent in supermarkets: A field experiment. In L. Hildebrandt, & W. Plinke (Eds.), Proceedings of the 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age (pp. 1-4). Humboldt University.

    • Pruyn, AT., & Smidts, A. (1999). Environmental analysis, corporate and business strategies and strategic networking in a changing european community. In E. J. Arnould, & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Association for Consumer Research.

    • Pruyn, AT., Smidts, A., & van Dijke, LJ. (1999). Understanding the dynamics of customer experiences throughout extended service processes. In L. Hildebrandt, D. Annacker, & D. Klapper (Eds.), Papere presented at: 28th EMAC Conference, Berlin, 11-14 may 1999 - TRACK: Marketing and Competition in the Information Age (pp. 1-6). Humboldt University.

    • Pruyn, AT., & Smidts, A. (1999). Customer's reactions to waiting: Effects of the presence of ' fellow sufferers' in the waiting room. In E. J. Arnould, & L. M. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Association for Consumer Research. http://hdl.handle.net/1765/12175

    • Pruyn, AT., Smidts, A., & van Dijke, LJ. (1999). Understanding the dynamics of customer experiences throughout extended service processes. In L. Hildebrandt, D. Annacker, & D. Klapper (Eds.), Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference (pp. 7-7). Humboldt University.

    • Pennings, JME., & Smidts, A. (1998). Measuring risk attitude of entrepreneurs in the domain of market risk. In M. Strahilevitz (Ed.), Paper presanted at the Conference: Behavioral Decision Research in Management (pp. 25-25). University of Miami.

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant, & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). Stern School of Business.

    • Pruyn, AT., & Smidts, A. (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E. J. Arnould, & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Provo.

    • Smidts, A., van Riel, C., & Pruyn, AT. (1998). The impact of employee communication and construed external image on organizational identification. In C. Fombrun, & C. B. M. van Riel (Eds.), Book of abstracts of the 2nd International Conference on Corporate Reputation, Identity, and Competitiveness (pp. 35-35). Corporate Communication Center.

    • Pennings, JME., & Smidts, A. (1998). Assessing the construct validity of risk attitude. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 133-133). INSEAD.

    • Smidts, A., van Riel, C., & Pruyn, AT. (1998). The impact of employee communication on organizational identification. In P. Andersson, & E. al (Eds.), Marketing Management: Strategy and Organization, Proceedings of Track 3 (pp. 279-290). Stockholm School of Economics.

    • van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1998). The impact of electronic commerce on marketing channels. In J. C. Hoekstra, K. R. E. Eelko, & A. et (Eds.), Proceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology (pp. 112-131). Universiteit van Groningen.

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1998). Marketing data, marketing cognition, and marketing management support systems. In . - - (Ed.), Managerial and Organizational Cognition (pp. ---). JDM Society Stern School of Business.

    • Smidts, A., Rossiter, JR., & Mcomish, M. (1998). De presentator in reclame: een test van het VisCAP-model. In A. E. Bronner, & E. al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Uitgeverij de Vrieseborch. http://hdl.handle.net/1765/20518

    • Pruyn, AT., & Smidts, A. (1997). Consumer time orientation: Conceptualization and cross-cultural differences. In D. Arnott, & E. al (Eds.), Proceedings 26th EMAC Conference. Volume 4 Marketing: Progress Prospects Perspectives (pp. 1954-1964). Warwick Business School.

    • Rossiter, JR., Smidts, A., & Mcomish, M. (1996). Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test. In J. Beracs, A. Bauer, & J. Simon (Eds.), Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II. (pp. 2043-2052). Lang Publishing & Holding Co. Inc.

    • Smidts, A. (1996). Farmers' Intrinsic Risk Attitudes toward Prices. In B. Wierenga, K. Grunert, J-BEM. Steenkamp, M. Wedel, & A. van Tilburg (Eds.), Agricultural Marketing and Consumer Behavior in a changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, 13-15 March 1996 (pp. 173-176). Wageningen Agricultural University.

    • Smidts, A., & Waarts, E. (1995). Requirements for Applying cooling Technologies for selling cut Flowers at the Retail Level. In R. W. A. W. et al Mulder (Ed.), Proceedings in the 19th International Congress of Refrigeration, the Hague, the Netherlands, August 20-25 1995: Volume II: Storage, Transport and Distribution (pp. 760-767). Institute of Refrigeration.

    • van Bruggen, G., & Smidts, A. (1995). The measurement of market oriëntation: a promising tool for management for management. In M. Bergadáa (Ed.), Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria (pp. 1-18). Wirtschaftuniversität.

    • Pruyn, AT., & Smidts, A. (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F. W. Siero, E. C. M. van Schie, D. Daamen, & A. T. H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Uitgeverij Eburon. http://hdl.handle.net/1765/12210

    • van Bruggen, G., & Smidts, A. (1995). The assessment of market oriëntation: evaluating the measurement instrument as a tool for management. In M. Bergadáa (Ed.), Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995 (pp. 2037-2043). ESSEC.

    • Smidts, A., & Pruyn, AT. (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard, & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). IAE.

    • van Riel, C., Smidts, A., & Pruyn, AT. (1994). Organisational Identification and Corporate Identity: an Empirical Approach. In J. Balmer, & S. Greyser (Eds.), Proceedings Conference on Corporate Identity Management: towards the Millenium Department of Marketing of the University of Strathclyde.

    • Pruyn, AT., & Smidts, A. (1994). Effects of a TV in Waiting Rooms of Hospital Clinics: distraction from waiting and Recall of Advertisements. In G. Antonides, & W. F. van Raaij (Eds.), Proceedings IAREP/SABE Conference, Erasmus University Rotterdam, Integrating Views on Economic Behavior, July 10-13, 1994 (pp. 899-899). Erasmus Universiteit Rotterdam (EUR).

    • Pruyn, AT., & Smidts, A. (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W. F. van Raaij, & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Association for Consumer Research.

    • Smidts, A., & Pruyn, AT. (1993). Customers' ractions to queues: Towards a theory of waiting and delay. In J. Chias, & J. Sureda (Eds.), Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference, ESADE: Barcelona, May 25-28, 1993 (pp. 1383-1402). ESADE.

    • Pruyn, AT., & Smidts, A. (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J. F. Schreinemakers, & B. G. F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Universiteit Twente, NOBO.

    • Smidts, A. (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A. E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Uitgeverij de Vrieseborch. http://hdl.handle.net/1765/20525

    • Smidts, A. (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Kluwer Academic.

    • Pruyn, AT., & Smidts, A. (1992). Customers' Reactions to Waiting and Delay: a Theoretical Framework. In G. Bruggelambert et al. (Ed.), Economic Psychology and Experimental Economics: Volume of Abstracts IAREP/GEW Joint Conference Christian Rieck Verlag.

    • Pruyn, AT., Smidts, A., & Waarts, E. (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A. E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). De Vrieseborch. http://hdl.handle.net/1765/20522

  • Professional (8)

    • Smidts, A., & Boksem, M. A. S. (2021). Neuromarketing: Wat is het en wat kunnen we ermee? In Y. M. Van Everdingen (Ed.), Tools for capturing information to improve business insights: MOA Topic of the Year 2021 (pp. 12-22). MOA, Expertise Center voor Marketing-insights, Onderzoek & Analytics.

    • Eijlers, E., Smidts, A., & Boksem, M. (2020). Implicit measurement of emotional experience and its dynamics. In Neuromarketing Yearbook 2020 NMSBA.

    • Chan, H., Boksem, M., & Smidts, A. (2019). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. In Neuromarketing Yearbook 2019 NMSBA.

    • Boksem, M., & Smidts, A. (2015). Your brain on movie trailers – How brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success. In Neuromarketing Yearbook 2015 NMSBA.

    • Smidts, A., Pruyn, AT., & van Riel, C. (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)

    • van Riel, C., Smidts, A., & Pruyn, AT. (2001). Organisatie-identificatie en interne communicatie. In C. B. M. van Riel (Ed.), Corporate Communication - Het managen van reputatie Adfo.

    • Smidts, A. (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen. (pp. 111-169). Wolters-Noordhoff.

    • Smidts, A., Doorn, LJ., & Post, J. (1993). Marktonderzoek. In N. Lamperjee, & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Wolters-Noordhoff.

Comment/Letter to the editor (1)

  • Popular (1)

    • Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., Desarbo, W. S., Fellows, L. K., Hammond, R. A., Huang, T. T. K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D. S., & Smidts, A. (2009). Erratum: Towards a brain-to-society systems model of individual choice (Market Lett (2008) 19 (323-336) DOI:10.1007/s11002-008-9057-y). Marketing Letters, 20(1), 105-106. https://doi.org/10.1007/s11002-008-9067-9

Conference contribution (4)

  • Academic (4)

    • Smidts, A. (2005). Potential of Neuroimaging for Marketing Science. World Marketing Congress, Muenster.

    • Klucharev, VA., Fernandez, G., & Smidts, A. (2005). Why are celebrities effective? An fMRI study into presenter context effects.

    • van Ketel, E., Smidts, A., & van Bruggen, G. (2004). How Assortment Variety Affects its Attractiveness: The Role of Time Pressure and Product Complexity.

    • van Ketel, E., van Bruggen, G., & Smidts, A. (2003). How Assortment Variety Affects Assortment Attractiveness.

Conference proceeding (7)

  • Academic (7)

    • Verlegh, PWJ., Smidts, A., Wigboldus, DHJ., & Tuk, M. (2006). I don't trust you, but I buy what you're saying. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference (Vol. 34). EMAC.

    • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Why celebrities are effective: Brain mechanisms of social persuasion. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference (pp. 246-246). EMAC.

    • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude. In Yoon, Carolyn and Jim Bettman (Ed.), Consumer Neuroscience Association for Consumer Research.

    • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Brain mechanisms of persuasion: An fMRI study into advertising. In Glimcher, P. (Ed.), Proceedings of the 4th Annual Neuroeconomics Conference Society for Neuroeconomics.

    • Klucharev, VA., Fernandez, G., & Smidts, A. (2006). Why are celebrities effective? Brain mechanisms of social persuasion. In Pechman, C., & Price, L.L. (Eds.), Transformative Consumer Research (Vol. 33, pp. 692-692). Association for Consumer Research.

    • Tuk, M., Smidts, A., Verlegh, PWJ., & Wigboldus, DHJ. (2005). An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence. In Proceedings of the 34th EMAC conference EMAC.

    • Verlegh, PWJ., Smidts, A., & Tuk, M. (2005). The "who?", "how?", and "why?" of word of mouth. In C. P. Haugtvedt, D. Merunka, & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322)

Doctoral Thesis (1)

  • External (1)

    • Smidts, A. (1990). Decision making under risk: A study of models and measurement procedures with special reference to the farmer's marketing behavior. [Doctoral Thesis, Wageningen University & Research]. Wageningen University & Research.

Inaugural speech (1)

  • Popular (1)

    • Smidts, A. (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. Erasmus Research Institute of Management - Inaugural Lectures. ERIM Inaugural Lectures http://hdl.handle.net/1765/308

Report (20)

  • Academic (11)

    • Peffer, G., Fenton O'Creevy, M., Adam, M., van Overveld, M., & Smidts, A. (2013). xDELIA: Emotion-centred financial decision making and learning. CIMNE, Final Report for the EU Commission.

    • Smit, GE., Klucharev, VA., Smidts, A., & Fernandez, G. (2006). The effect of fame as a context: An fMRI study. Rotterdam School of Management (RSM), EUR.

    • Leenheer, J., Bijmolt, THA., Smidts, A., & van Heerde, HJ. (2002). Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects. (CentER Discussion paper 2002-65 ed.) CentER Discussion paper Vol. 2002-65

    • van Bruggen, G., Smidts, A., & Wierenga, B. (2000). The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems. (ERIM Report Series Research in Management (issn 1566-5283) 33 ed.) ERIM. ERIM Report Series Research in Management (issn 1566-5283) Vol. 33

    • Smidts, A., Go, FM., Spee, R., van der Laak, R., & Robberegt, K. (2000). De beleving van Gran Dorado Resorts; Kwaliteit, tevredenheid en loyaliteit. Centre for Tourism Management

    • Smidts, A., van Riel, C., & Pruyn, AT. (2000). The Impact of the Employee Communication and Perceived External Prestige on Organizational Identification. (ERIM Report Series Research in Management (issn 1566-5283 01 ed.) Erasmus Research Institute of Management (ERIM). ERIM Report Series Research in Management (issn 1566-5283 Vol. 01

    • Smidts, A., van Riel, C., & Pruyn, AT. (1999). The impact of employee communication and perceived external prestige on organizational identification. (ERASM Management Report Series 16-1999 ed.) ERASM Management Report Series Vol. 16-1999

    • Smidts, A., & Pennings, JME. (1998). Assessing the construct validity of risk attitude. (Management Report Series 53-1998 ed.) Management Report Series Vol. 53-1998

    • Pruyn, AT., & Smidts, A. (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. (Management Report Series 44-1998 ed.) ERIM. Management Report Series Vol. 44-1998

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1996). Improving Decision Making by Means of an MDSS: An Experimental Study. (Management Report Series 278 ed.) Management Report Series Vol. 278

    • Rossiter, JR., Smidts, A., & Mcomish, M. (1996). The VisCAP advertising presenter model: an experimental test. (Management Report Series 270 ed.) Management Report Series Vol. 270

  • Professional (9)

    • Smidts, A. (1995). The Relationship between Risk Attitude and Strength of Preference: a Test of Intrinsic Risk Attitude. (Management Report Series 244 ed.) Management Report Series Vol. 244

    • Pruyn, AT., & Smidts, A. (1995). Effects of waiting on the Evaluation of the Service; beyond objective time Measures. (Management Report Series 204 ed.) Management Report Series Vol. 204

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1994). The Impact of the Quality of a Marketing Decision Support System an Experimental Study. (Management ReportSeries 196 ed.) Management Report Series Vol. 196

    • van Bruggen, G., Smidts, A., & Wierenga, B. (1994). The Effectiveness of Marketing Decision Support Systems and the Mediating Role of Experience, Cognitive Style, and Time-pressure. (Management Report Series 179 ed.) Management Report Series Vol. 179

    • Pruyn, AT., van Riel, C., & Smidts, A. (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. Faculteit der Bedrijfskunde, Department Marketing Management.

    • Smidts, A. (1992). Risk Attitude, Strength of Preference and Intrinsic Risk Attitude: a Multiple Measurement Approach. (Management Report Series 125 ed.) Management Report Series Vol. 125

    • Pruyn, AT., & Smidts, A. (1992). De psychologische beleving van wachtrijen. (Report 126 ed.) Report Vol. 126

    • Pruyn, AT., van Riel, C., & Smidts, A. (1992). ROIT bij AKZO. Department Marketing Management. External Report

    • Pruyn, AT., van Riel, C., & Smidts, A. (1992). ROIT bij Gemeente Rotterdam. Department Marketing Managememt. External Report

Web publication/site (6)

  • Professional (6)

    • Speer, S. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2020). Why honest people cheat. Web publication/site, RSM Discovery.

    • Chan, H. (Author), Boksem, M. (Author), & Smidts, A. (Author). (2019). All in the mind? How neuroscience can help measure the emotional impact of brand image and video engagement. Web publication/site

    • Chan, H. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2019). Brain scans reveal engagement levels of videos. Web publication/site, RSM Discovery.

    • Eijlers, E. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2019). Tracking emotions real time in the brain. Web publication/site, RSM Discovery.

    • Chan, H. (Author), Boksem, M. (Author), & Smidts, A. (Author). (2018). Identifying strong brands in the brain. Web publication/site, RSM Discovery.

    • Couwenberg, L. (Author), Boksem, M. (Author), & Smidts, A. (Author). (2017). Brain scans reveal what makes a TV advert effective. Web publication/site, RSM Discovery.

Additional activities (5)

  • Journal of Consumer Psychology (Journal)

    Editorial work (Academic)

  • Journal of Neuroscience, Psychology, and Economics (Journal)

    Editorial work (Academic)

  • Academy of Management Journal (Journal)

    Editorial work (Academic)

  • Journal of Marketing Research (Journal)

    Editorial work (Academic)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

PhD Tracks (24)

Health and Marketing: Essays on Physician and Patient Decision-Making
  • Role: Member Doctoral Committee
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
Language Abstraction in Word of Mouth
  • Role: Promotor
  • PhD Candidate: Gaby Schellekens
  • Time frame: 2005 - 2010
Context Effects in Valuation, Judgment and Choice: A Neuroscientific Approach
  • Role: Promotor
  • PhD Candidate: Kaisa Hytonen
  • Time frame: 2005 - 2011
Segmentation and Dimension Reduction: Exploratory and Model-Based Approaches
  • Role: Member Doctoral Committee
  • PhD Candidate: Joost van Rosmalen
  • Time frame: 2004 - 2009
Is Friendship Silent When Money Talks? How People Respond to Word-of-Mouth Marketing
  • Role: Promotor
  • PhD Candidate: Mirjam Tuk
  • Time frame: 2002 - 2008
Innovation Management in Project-Based Firms
  • Role: Member Doctoral Committee
  • PhD Candidate: Floortje Blindenbach-Driessen
  • Time frame: 2001 - 2006
How Assortment Variety Affects Assortment Attractiveness: A Consumer Perspective
  • Role: Promotor
  • PhD Candidate: Eline de Vries-van Ketel
  • Time frame: 2000 - 2006
Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences
  • Role: Member Doctoral Committee
  • PhD Candidate: Willem Smit
  • Time frame: 1999 - 2006
Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship
  • Role: Member Doctoral Committee
  • PhD Candidate: Kristine de Valck
  • Time frame: 1999 - 2005
Incongruity between Ads and Consumer Expectations of Advertising
  • Role: Member Doctoral Committee
  • PhD Candidate: Joost Loef
  • Time frame: 1999 - 2002
Social Context Effects on Decision-Making: A neurobiological approach
  • Role: Promotor
  • PhD Candidate: Mirre Stallen
  • Time frame: 2007 - 2013
Essays on Accelerated Product Development
  • Role: Member Doctoral Committee
  • PhD Candidate: Pinar Cankurtaran
  • Time frame: 2008 - 2014
Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission
  • Role: Promotor
  • PhD Candidate: Ezgi Akpinar
  • Time frame: 2007 - 2013
Behavioural and Neural Evidence for Processes Underlying Biases in Decision-Making
  • Role: Promotor
  • PhD Candidate: Catalina Ratala
  • Time frame: 2012 - 2022
Context Dependent Valuation. A neuroscientific perspective on consumer decision-making
  • Role: Promotor
  • PhD Candidate: Linda Couwenberg
  • Time frame: 2012 - 2020
Emotional Experience and Advertising Effectiveness: On the use of EEG in marketing
  • Role: Promotor
  • PhD Candidate: Esther Eijlers
  • Time frame: 2013 - 2020
Decoding the consumer’s brain: Neural representations of consumer experience
  • Role: Promotor
  • PhD Candidate: Hang-Yee Chan
  • Time frame: 2014 - 2020
The (dis)honest and (un)fair brain Investigating the neural underpinnings of moral decisions
  • Role: Promotor
  • PhD Candidate: Sebastian Speer
  • Time frame: 2016 - 2021
Essays on Product Quality
  • Role: Member Doctoral Committee
  • PhD Candidate: Anika Stuppy
  • Time frame: 2013 - 2018
Doctoral Research in Marketing (Decision Neuroscience)
  • Role: Promotor
  • PhD Candidate: Leonard Diederik van Brussel
  • Time frame: 2019 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -
Essays on Consumers and Numbers
  • Role: Member Doctoral Committee
  • PhD Candidate: Manissa Gunadi
  • Time frame: 2015 - 2022
PhD position in Decision Neuroscience
  • Role: Promotor
  • PhD Candidate: Valerio Maglianella
  • Time frame: 2023 -

Course (1)

PhD Vacancy (1)

PhD position in Decision Neuroscience

The Erasmus Center for Neuroeconomics seeks a highly motivated PhD student looking to study decision-making using neuroscience methods (fMRI or EEG). Strong applicants typically have backgrounds in (cognitive) psychology, (cognitive) neuroscience, neuroeconomics, or data science, and are looking to pursue careers as world-class academic researchers. At our Center, students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

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Events (10)

2012
June
15
NeuroPsychoEconomics Conference 2012
Conference
As: Coordinator
2012
June
14
NPE 2012 Pre-Conference Workshop: "Advances in Neuroscientific Methods"
Conference
As: Coordinator
2010
June
15
Farewell Symposium in Honor of Berend Wierenga
Valedictory symposium
As: Speaker
2009
December
10
ERIM Awards Ceremony 2009
Institute Event
As: Speaker
2009
October
29
ERIM's Second Lustrum: 'Dual impact of management research'
Institute Event
As: Speaker
2008
March
26
The Impact of Research: Advice on your Publication Strategy
Institute Event
As: Speaker
2008
February
19
Take your responsibility and let you inform about EU grants!
ERIM Grant Workshop
As: Speaker
2007
September
05
ERIM Achievements and Challenges 2003-2010 (MKT Programme)
Institute Event
As: Speaker
2007
June
27
Invitation: Official Opening Erasmus Behavioural Lab (EBL)
Research Seminar
As: Speaker
2005
November
07
ERIM Invitational Conference 2005: Keynote Speaker Richard H. Thaler
ERIM Conference Presentation
As: Coordinator

Award (1)

Address

Visiting address

Office: Mandeville Building T10-04
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Research Initiatives

Latest publication

Article

Casado-Aranda, L. A., Sánchez-Fernández, J., Bigne, E., & Smidts, A. (2023). The application of neuromarketing tools in communication research: A comprehensive review of trends. Psychology and Marketing, 40(9), 1737-1756. https://doi.org/10.1002/mar.21832