prof.dr.ir. A. (Ale) Smidts

Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 1999

Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics.

Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. 

His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Key Publications (48)

  • V.A. Klucharev & A. Smidts (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press
  • G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO
  • M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers
  • A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). Rotterdam: EMAC
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2000). Managing organizational identification through employee communication. In M. Hogg & D. van Knippenberg (Eds.), Social identity processes in organizations. EAESP Small Group Meeting (pp. ---). Amsterdam: EAESP Small Group Meeting
  • G.H. van Bruggen, M. Kacker, A. Smidts, E. Waarts & B. Wierenga (1999). The impact of internet on marketing distribution systems. In - - (Ed.), Paper presented at: 4th CEMS Academic Conference, Barcelona, Management in the Economic and Monetary Union (EMU) (pp. 84-93). Barcelona: ESADE - Escuela Superior de Administración de Empresas
  • A. Smidts, J.R. Rossiter & M. Mcomish (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Haarlem: Uitgeverij de Vrieseborch
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). New York: Stern School of Business
  • A.Th.H. Pruyn & A. Smidts (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E.J. Arnould & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Utah: Provo
  • J.M.E. Pennings & A. Smidts (1998). Measuring risk attitude of entrepreneurs in the domain of market risk. In M. Strahilevitz (Ed.), Paper presanted at the Conference: Behavioral Decision Research in Management (pp. 25-25). Miami: University of Miami
  • A. Smidts, C.B.M. van Riel & A.Th.H. Pruyn (1998). The impact of employee communication and construed external image on organizational identification. In C. Fombrun & C.B.M. van Riel (Eds.), Book of abstracts of the 2nd International Conference on Corporate Reputation, Identity, and Competitiveness (pp. 35-35). Amsterdam: Corporate Communication Center
  • G.H. van Bruggen, M. Kacker, A. Smidts, E. Waarts & B. Wierenga (1998). The impact of electronic commerce on marketing channels. In J.C. Hoekstra, K.R.E. Eelko & al et (Eds.), Proceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology (pp. 112-131). Groningen: Universiteit van Groningen
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1998). Marketing data, marketing cognition, and marketing management support systems. In - - - (Ed.), Managerial and Organizational Cognition (pp. ---). New York: JDM Society Stern School of Business
  • A.Th.H. Pruyn & A. Smidts (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F.W. Siero, E.C.M. van Schie, D. Daamen & A.T.H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Delft: Eburon
  • A. Smidts & A.Th.H. Pruyn (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). Aix-en-Provence: IAE
  • A. Smidts (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A.E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Haarlem: Uitgeverij de Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W.F. van Raaij & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Provo, Utah: Association for Consumer Research
  • A.Th.H. Pruyn & A. Smidts (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J.F. Schreinemakers & B.G.F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Enschede: Universiteit Twente, NOBO
  • A. Smidts (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Dordrecht: Kluwer Academic Publishers
  • A.Th.H. Pruyn, A. Smidts & E. Waarts (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A.E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). Haarlem: De Vrieseborch
  • S.P.H. Speer, A. Smidts & M.A.S. Boksem (2020). Why honest people cheat. (nieuwsbrief). RSM Discovery.
  • E. Eijlers, A. Smidts & M.A.S. Boksem (2020). Implicit measurement of emotional experience and its dynamics. In Neuromarketing Yearbook 2020. Amsterdam: NMSBA
  • H.Y. Chan, M.A.S. Boksem & A. Smidts (2019). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. In Neuromarketing Yearbook 2019. Amsterdam: NMSBA
  • E. Eijlers, A. Smidts & M.A.S. Boksem (2019). Tracking emotions real time in the brain. (nieuwsbrief). RSM Discovery.
  • H.Y. Chan, A. Smidts & M.A.S. Boksem (2019). Brain scans reveal engagement levels of videos. (nieuwsbrief). RSM Discovery.
  • H.Y. Chan, M.A.S. Boksem & A. Smidts (2019). All in the mind? How neuroscience can help measure the emotional impact of brand image and video engagement. (nieuwsbrief). (available: 17 Sep 2019).
  • H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Identifying strong brands in the brain. (nieuwsbrief). RSM Discovery.
  • L.E. Couwenberg, M.A.S. Boksem & A. Smidts (2017). Brain scans reveal what makes a TV advert effective. (nieuwsbrief). RSM Discovery.
  • M.A.A.M. Leenders, A. Smidts & A. El Haji (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27 (3), 17-19.
  • M.A.S. Boksem & A. Smidts (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, 44-47.
  • M.A.S. Boksem & A. Smidts (2015). Your brain on movie trailers – How brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success. In Neuromarketing Yearbook 2015. Amsterdam: NMSBA
  • R. Morris & A. Smidts (2014). Paving the way in neuroeconomics. RSM Insight, 17 (1), 5-7.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8 (1), 8-21.
  • C.B.M. van Riel, A. Smidts & A.Th.H. Pruyn (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo
  • A. Smidts (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28 (5), 66-69.
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27 (9), 49-53.
  • A. Smidts, L.J. Doorn & J. Post (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27 (10), 40-46.
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. (Extern rapport). Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij Gemeente Rotterdam. (Extern rapport, External Report). Rotterdam: Department Marketing Managememt
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij AKZO. (Extern rapport, External Report). Rotterdam: Department Marketing Management
  • A.Th.H. Pruyn & A. Smidts (1992). De psychologische beleving van wachtrijen. (Intern rapport, Report, no 126). :
  • Role: Member Doctoral Committee
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Promotor
  • PhD Candidate: Gaby Schellekens
  • Time frame: 2005 - 2010
  • Role: Promotor
  • PhD Candidate: Kaisa Hytonen
  • Time frame: 2005 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Joost van Rosmalen
  • Time frame: 2004 - 2009
  • Role: Promotor
  • PhD Candidate: Mirjam Tuk
  • Time frame: 2002 - 2008
  • Role: Member Doctoral Committee
  • PhD Candidate: Floortje Blindenbach-Driessen
  • Time frame: 2001 - 2006
  • Role: Promotor
  • PhD Candidate: Eline de Vries-van Ketel
  • Time frame: 2000 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Willem Smit
  • Time frame: 1999 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Kristine de Valck
  • Time frame: 1999 - 2005
  • Role: Member Doctoral Committee
  • PhD Candidate: Joost Loef
  • Time frame: 1999 - 2002
  • Role: Promotor
  • PhD Candidate: Mirre Stallen
  • Time frame: 2007 - 2013
  • Role: Member Doctoral Committee
  • PhD Candidate: Pinar Cankurtaran
  • Time frame: 2008 - 2014
  • Role: Promotor
  • PhD Candidate: Ezgi Akpinar
  • Time frame: 2007 - 2013
  • Role: Promotor
  • PhD Candidate: Catalina Ratala
  • Time frame: 2012 -
  • Role: Promotor
  • PhD Candidate: Linda Couwenberg
  • Time frame: 2012 - 2020
  • Role: Promotor
  • PhD Candidate: Esther Eijlers
  • Time frame: 2013 - 2020
  • Role: Promotor
  • PhD Candidate: Hang-Yee Chan
  • Time frame: 2014 - 2020
  • Role: Member Doctoral Committee
  • PhD Candidate: Anika Stuppy
  • Time frame: 2013 - 2018
  • Role: Promotor
  • PhD Candidate: Leonard Diederik van Brussel
  • Time frame: 2019 -
  • Role: Promotor
  • PhD Candidate: Begum Celiktutan
  • Time frame: 2020 -
  • Role: Promotor
  • PhD Candidate: Ibraheem Saleh Omar Badahdah
  • Time frame: 2020 -

Editorial positions (7)

  • Academy of Management Journal

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Journal of Consumer Psychology

    Editorial Board

  • Jaarboek NVMI

    Co-Editor

  • Journal of Neuroscience, Psychology, and Economics

    Consulting Editor

Organization Memberships (4)

Side positions (6)

  • MarktOnderzoekAssociatie (MOA)

    Chairman Stichting Toetsingsbureau KCC

  • NWO SSH

    Board member

  • TKI Dinalog

    Board member

  • Neuromarketing Science and Business Association (NMSBA)

    Advisory Board Member

  • Society for Neuroeconomics

    Treasurer

  • Erasmus Research Institute of Management

    Scientific Director

2012
June
15
Conference
As: Coordinator
2010
June
15
Valedictory symposium
As: Speaker
2009
December
10
Institute Event
As: Speaker
2009
October
29
2008
March
26
2008
February
19
2007
September
05
2007
June
27
2005
November
07
ERIM Conference Presentation
As: Coordinator

Address

Visiting address

Office: Mandeville Building T10-04
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands