Establishing Trust and Trustworthiness in Global Businesses



In this presentation, we will discuss when, how, and why the behavioral motives

of trust and trustworthiness arise to support cooperation within and across businesses.

We identify four building blocks of trust and trustworthiness: personal values and norms,

market environment, business infrastructure, and business process design. We will

elaborate on these building blocks and offer tangible insights about how to establish

trusting and cooperative business relationships. To do so, we will provide a high level

summary of some research results and case studies from across industries.