Professor Stremersch is appealing for new wave of ambition

According to Stefan Stremersch, marketing professor at Erasmus School of Economics, we have lost our winning mentality. In order to change that, he stepped out of his academic comfort zone and wrote the entrepreneurial book ‘Kiezen voor winst’ (Choosing profit), an immediate bestseller. In his book, he wants to help organisations make strategic choices. In an interview with Erasmus Magazine Stremersch tells more about his book.