dr. D.R. (Dan) Schley

Dan Schley
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2016

My general research interests revolve around the integration of psychology and economics within marketing. I study the etiologies of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes numeric information. Although my primary research goal involves understanding the theoretical foundations of judgments and choice, I generally research within paradigms that have implications for important real-world consumer decisions.

Publications (13)

Articles (13)

Course (1)

Past
  • Consumer Behaviour (2017/2018, 2016/2017)

Events (37)

2019
September
23
Discrimination in Service
Research Seminar
As: Contact, Coordinator
2019
July
15
Price Promotions and Online Reviews
Research Seminar
As: Coordinator, Contact
2019
June
18
Value of Aggregators
Research Seminar
As: Contact, Coordinator
2019
June
11
Bayesian Analysis of Repeated Measures Experiments in R
Research Seminar
As: Coordinator, Contact
2019
May
29
Consumer Informedness: A Simple Way to Explain Maximal or Minimal Differentiation
Research Seminar
As: Coordinator, Contact
2019
May
13
Bayesian Consumer Profiling
Research Seminar
As: Coordinator, Contact
2019
April
29
Impression Management in the Digital Age
Research Seminar
As: Coordinator, Contact
2019
April
15
Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments
Research Seminar
As: Coordinator, Contact
2019
April
08
Preferences for fairness
Research Seminar
As: Coordinator, Contact
2019
April
01
Anchors, Target Values, and Credit Card Payments
Research Seminar
As: Coordinator, Contact
2019
March
18
The Psychology of Second Guesses: Implications for the Wisdom of the Inner Crowd
Research Seminar
As: Coordinator, Contact
2019
February
11
The Value of a VIP’s Guest: Word-Of-Mouth Reactions to Preferential Treatment
Research Seminar
As: Coordinator, Contact
2019
January
21
Outrage Drives Online Users to Engage with Ideology Inconsistent Political Content
Research Seminar
As: Contact, Coordinator
2019
January
14
How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases
Research Seminar
As: Coordinator, Contact
2018
December
17
Can the Marketing Function Benefit from Social Responsibility? The Role of Socially Responsible Marketing Orientation
Research Seminar
As: Coordinator, Contact
2018
December
03
Superordinate Goal Violation and Anticipated Regret Characterize Self-Control Failures
Research Seminar
As: Coordinator, Contact
2018
November
12
The Fun and Function of Uncertainty
Research Seminar
As: Coordinator, Contact
2018
November
07
Your Brain on Brands
Research Seminar
As: Coordinator, Contact
2018
June
15
Life After P-Hacking
Research Seminar
As: Coordinator, Contact
2018
June
04
Understanding human sociality: From brain to behavior to society
Research Seminar
As: Coordinator, Contact
2018
May
14
Predicted Preference Conjoint Analysis
Research Seminar
As: Coordinator, Contact
2018
May
09
Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S. Auto Insurance Industry
Research Seminar
As: Coordinator, Contact
2018
May
07
Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm or Help Your Creative Performance
Research Seminar
As: Coordinator, Contact
2018
April
30
The role of asymmetric processing latencies in multiattribute choices
Research Seminar
As: Coordinator, Contact
2018
April
23
The Value of First Impressions: Leveraging Acquisition Data for Customer Management
Research Seminar
As: Contact, Coordinator
2018
April
16
Predicting population-level engagement in content using neural similarity and single neuron intracranial recordings in humans
Research Seminar
As: Coordinator, Contact
2018
April
09
Lay Economics
Research Seminar
As: Coordinator, Contact
2018
March
26
Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitudes
Research Seminar
As: Coordinator, Contact
2018
March
19
Exploratory Shopping: How Attentional Breadth Affects Unplanned Purchasing
Research Seminar
As: Coordinator, Contact
2018
March
12
Prediction, Judgment, and Complexity
Research Seminar
As: Coordinator, Contact
2018
March
05
Signals of Status and Cooperation
Research Seminar
As: Contact, Coordinator
2018
February
19
Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments
Research Seminar
As: Coordinator, Contact
2018
February
12
Randomization inference for spillovers in networks
Research Seminar
As: Coordinator, Contact
2018
February
05
The nature of meaningful consumption
Research Seminar
As: Contact, Coordinator
2017
November
13
Are Online Reviewers Susceptible to Unrelated, Random Events?
Research Seminar
As: Contact, Coordinator
2017
October
02
Optimal Product Design by Sequential Experiments
Research Seminar
As: Coordinator
2017
September
25
A Goal-Driven Perspective on Choice Behaviour and Choice Models
Research Seminar
As: Coordinator, Contact

Award (1)

  • RSM Funding Award - 2018 (2018)

Address

Visiting address

Office: Mandeville Building T10-30
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

B.M. Turner, D.R. Schley, C. Muller & K. Tsetsos (2018). Competing theories of multi-alternative, multiattribute preferential choice. Psychological Review, 125 (3), 329-362. doi: 10.1037/rev0000089