dr. D.R. (Dan) Schley

My general research interests revolve around the integration of psychology and economics within marketing. My work often straddles between experimental approaches (e.g., A/B testing) and complex statistical modeling. I study the determinants of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes seemingly objective information. For example, numbers should be objective, but people treat numbers in a very subjective manner. By understanding the subjectivity of our objective world, we can better develop theories and applicable tools to guide people through complicated choices.
Publications
Article (14)
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Academic (14)
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Schley, D., De Langhe, B., & Long, AR. (2020). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value. Journal of Consumer Research, 47(4), 566-587. https://doi.org/10.1093/jcr/ucaa015
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Turner, BM., Schley, D., Muller, C., & Tsetsos, K. (2018). Competing theories of multi-alternative, multiattribute preferential choice. Psychological Review, 125(3), 329-362. https://doi.org/10.1037/rev0000089
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Schley, D., Lembregts, C., & Peters, E. (2017). The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology, 27(2), 278-286. https://doi.org/10.1016/j.jcps.2016.07.001
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Peters, E., Shoots-Reinhard, B., Tompkins, MK., Schley, D., Meilleur, L., Sinayev, A., Tusler, M., Wagner, L., & Crocker, J. (2017). Improving numeracy through values affirmation enhances decision and STEM outcomes. PLoS One (print), 12(7), Article e0180674. https://doi.org/10.1371/journal.pone.0180674
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DeKay, MD., Schley, D., Miller, SA., Erford, BM., Sun, J., Karim, MN., & Lanyon, MB. (2016). The Persistence of Common-Ratio Effects in Multiple-Play Decisions. Judgment and Decision Making, 11(4), 361-379. http://hdl.handle.net/1765/100525
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Turner, BM., & Schley, D. (2016). The Anchor Integration Model: A Descriptive Model of Anchoring Effects. Cognitive Psychology, 90(November), 1-47. https://doi.org/10.1016/j.cogpsych.2016.07.003
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Schley, D., & DeKay, ML. (2015). Cognitive Accessibility in Judgments of Household Energy Consumption. Journal of Environmental Psychology, 43, 30-41. https://doi.org/10.1016/j.jenvp.2015.05.004
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DeKay, ML., Miller, SA., Schley, D., & Erford, BM. (2014). Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory. Organizational Behavior and Human Decision Processes, 125(2), 134-150. https://doi.org/10.1016/j.obhdp.2014.07.003
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Schley, D., & Fujita, K. (2014). Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems. Social Psychological and Personality Science, 5(8), 953-961. https://doi.org/10.1177/1948550614539519
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Schley, D., & Peters, E. (2014). Assessing ‘Economic Value’ Symbolic-Number Mappings Predicts Risky and Riskless Valuations. Psychological Science, 22, 1-9. https://doi.org/10.1177/0956797613515485
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Kagel, JH., & Schley, D. (2013). How Economic Rewards Affect Cooperation Reconsidered. Economics Letters, 121(1), 124-127. https://doi.org/10.1016/j.econlet.2013.07.012
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Brunell, AB., Davis, MD., Schley, D., Eng, AL., van Dulmen, MHM., Wester, KL., & Flannery, DJ. (2012). A New Measure of Interpersonal Exploitativeness. Frontiers in Psychology, 4, 1-9. https://doi.org/10.3389%2Ffpsyg.2013.00299
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Peters, E., Kunreuther, H., Sagara, N., Slovic, P., & Schley, D. (2012). Protective Measures, Personal Experience, and the Affective Psychology of Time. Risk Analysis, 32(12), 2084-2097. https://doi.org/10.1111/j.1539-6924.2012.01810.x
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Meyers, SF., Schley, D., & Fantino, E. (2011). The Role of Context in Risky Choice. Behavioural Processes, 87(1), 100-105. https://doi.org/10.1016/j.beproc.2011.01.010
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Doctoral Thesis (1)
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External (1)
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Schley, D. (2015). Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach. [Doctoral Thesis, Ohio State University]. The Ohio State University.
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PhD Tracks (2)

- Role: Co-promotor
- PhD Candidate: Marina Lenkovskaya
- Time frame: 2021 -

- Role: Co-promotor
- PhD Candidate: Ting-Yi Lin
- Time frame: 2021 -
Courses (2)
- Experimental Methods in Business Research (2022/2023, 2021/2022)
- Multilevel Models (2022/2023)
PhD Vacancies (2)
The Marketing group at Rotterdam School of Management, Erasmus University seeks a highly motivated PhD student looking to study research questions in the domain of consumer behavior. Strong applicants are motivated to conduct novel research within the field of consumer behavior, typically have a background in psychology, business, statistics, or a related field, and desire to pursue careers as world-class academic researchers. The project will enable the PhD student to develop new theories about consumer behavior and/or psychology and test these theories utilizing quantitative research. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.
The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing. Our group is unique in the Netherlands by focusing on developing and applying state-of-the-art methodologies from the fields of statistics, economics, and machine learning. Our faculty combines our methodological expertise with a deep understanding of the challenges businesses face. As part of a business school, we have strong ties with industry (profit and nonprofit) and government that allow our research to have direct societal impact. Strong applicants typically have backgrounds in computer science, statistics or econometrics and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers and thus need creativity, self-direction, and a passion for scientific research. We are looking for candidates that are equally interested in solid academic research and in addressing real-world problems.
Events (50)
Award (1)
- RSM Funding Award - 2018 (2018)
Address
Office: Mandeville Building T10-30
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands