Your Brain on Brands
Speaker
Abstract
Michael Platt is the James S. Riepe Penn Integrates Knowledge University professor of neuroscience, marketing, and psychology and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania. He studies decision making and social interaction using tools from neuroscience, psychology, economics and anthropology.
Recent Articles
Information
- Type
- Research Seminar
- Programme
- Marketing
- Date
- Wed. 7 Nov. 2018
- Time
- 12:15 - 13:30
- Location
- T03-06
