Prof.dr. T. (Ting) Li

Endowed Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Logistics & Information Systems
Affiliated since 2004

Ting Li is the Endowed Professor of Digital Business and the Academic Director of MSc Business Information Management at Rotterdam School of Management (RSM), Erasmus University. She is the founding member of the Erasmus Centre for Data Science and Business Analytics. Ting Li is an expert in Digital Strategy, Ecommerce, Social Media Analytics, Mobile Marketing, Business Analytics, Online Advertising, and Pricing and Revenue Management. She has been a Visiting Professor at the Wharton School of Business, Temple University, Arizona State University, City University of Hong Kong, and Tsinghua University. In 2017, she was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide.

Ting Li's research interest focuses on the understanding of the strategic use of information and its economic impacts on consumer behavior and firm strategy. Theoretically, she proposes new theoretical perspectives to understand why and how firms develop digital capabilities to improve their business capability, and how new information (technologies) impact consumer behavior and decision making. Methodologically, she applies inter-disciplinary approaches combining large-scale randomized field experiments, lab experiment, survey, eye-tracking, agent-based simulation, and machine learning techniques such as text mining and sentiment analysis to investigate the impact of IT on individuals, organizations, markets, and networks. Her work has been published in leading scientific journals, including Information Systems Research, Journal of Information Technology, Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce, and many others. Her research has been recognized with best paper awards and nominations (European Research Paper of the Year 2015), and best dissertation awards (Prof. Aart Bosman Dissertation Award, Accenture-PIM Marketing Science Dissertation Award). Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO) and multinational companies.

Ting Li develops close collaborations with industry partners. Her academic work introduces methods, models, and principles to guide organizations to manage informational challenges, build capabilities and compete in digital environments. She has consulted and worked in various capacities with Shell, Coolblue, Wehkamp, VIVAT, HelloPrint, KPMG, PwC, Accenture, Tweakers, Shop2Market, Dutch Railways, RET, amongst others. Ting’s teaching expertise is in the areas of digital strategy, digital transformation, digital commerce, social and mobile analytics, and social networks. She teaches in various RSM Bachelor, Master, and MBA/EMBA degree programs and is active in executive education programs. Prior to joining academic, Ting worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. She obtained her Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam.

Her faculty page can be found at: http://www.rsm.nl/people/ting-li/. Follow her on Twitter at @tinglinl.

  • R. Belo & Ting Li (2018). Referral Policies for Platform Growth: A Randomized Experiment in an Exclusive Online Dating Site.

Key Publications (12)

  • Ting Li, J. van Dalen & P.J. Rees (2018). More than just noise? Examining the Information Content of Stock Microblogs on Financial Markets. Journal of Information Technology, Accepted. doi: http://dx.doi.org/10.1057/s41265-016-0034-2
  • D. Tsekouras, T.W. Frick & T. Li (2016). Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization. In International Conference on Information Systems (ICIS 2016). Dublin: AIS
  • Z. Cheng, Ting Li & P. Pavlou (2016). Acquisition Channels and Customer Churn: Evidence from the Auto Insurance Industry. In Statistical Challenge in eCommerce Research Symposium (SCECR)
  • T.W. Frick & Ting Li (2016). Social Retargeting: A Field Experiment. In Statistical Challenge in eCommerce Research Symposium (SCECR)
  • T.W. Frick & Ting Li (2016). Social Retargeting: A Field Experiment. In The Economics of Information and Communication Technologies, ZEW Conference. Centre for European Economics Research
  • T.W. Frick & T. Li (2016). Personalization in Social Retargeting – A Field Experiment. In International Conference on Information Systems (ICIS 2016). Dublin: AIS
  • T.W. Frick, Ting Li & P. Pavlou (2016). Investigating The Impact Of Social Influence On The Personalization-Privacy Paradox: An Eye Tracking Study. In INFORMS 2016. Nashville
  • S. Yang, T. Li & E. van Heck (2015). Information Transparency in Prediction Markets. Decision Support Systems, 78, 67-79. doi: http://dx.doi.org/10.1016/j.dss.2015.05.009
  • T.W. Frick & T. Li (2015). Social Retargeting – A Randomized Field Experiment. In 37th ISMS Marketing Science Conference
  • Ting Li & D. Tsekouras (2015). Free Shipping 3.0: Leveraging Scarcity and Popularity Information – A Randomized Field Experiment. In Conference on Information Systems and Technology
  • D. Tsekouras & Ting Li (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the European Conference on Information Systems
  • T.W. Frick & T. Li (2015). Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study. In 37th ISMS Marketing Science Conference
  • Ting Li & D. Tsekouras (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the International Conference on Information Systems
  • Ting Li, G.A.J.M. Berens & M. de Maertelaere (2014). Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce, 18 (2), 97-125. doi: http://dx.doi.org/10.2753/JEC1086-4415180204[go to publisher's site]
  • T.W. Frick, D. Tsekouras & T. Li (2014). The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance. In Annual Meeting of the Academy of Management. Philadelphia, US
  • L. Karl & Ting Li (2014). Introduction to the Special Issue: Business Value Co-Creation Enabled by Social Technologies. International Journal of Electronic Commerce, 18 (2), 5-10. doi: http://dx.doi.org/10.2753/JEC1086-4415180200[go to publisher's site]
  • Ting Li & T. Slee (2014). The Effects of Information Privacy Concerns on Digitizing Personal Health Records. Journal of the American Society for Information Science and Technology, 65 (8), 1541-1554. doi: http://dx.doi.org/10.1002/asi.23068[go to publisher's site]
  • T.W. Frick, D. Tsekouras & Ting Li (2014). For Whom, How, and Where? Examining the Relationship between Social Media and Music Album Performance. In Tenth Symposium on Statistical Challenges in eCommerce Research (SCECR 2014). Tel Aviv, Israel
  • Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25 (2), 345-363. doi: http://dx.doi.org/10.1287/isre.2014.0521[go to publisher's site]
  • Ting Li & Z. Meshkova (2013). Examining the impact of rich media on consumer willingness to pay in online stores. Electronic Commerce Research and Applications, 12 (6), 449-461. doi: http://dx.doi.org/10.1016/j.elerap.2013.07.001[go to publisher's site]
  • D. Eberle, G.A.J.M. Berens & Ting Li (2013). The impact of interactive corporate social responsibility communication on corporate reputation. Journal of Business Ethics, 118 (4), 731-746. doi: http://dx.doi.org/10.1007/s10551-013-1957-y[go to publisher's site]
  • Ting Li & T. Unger (2013). Willing to Pay for Quality Personalization? Trade-off Between Quality and Privacy. European Journal of Information Systems, 21 (6), 621-642. doi: http://dx.doi.org/10.1057/ejis.2012.13[go to publisher's site]
  • M. Lovric, Ting Li & P.H.M. Vervest (2013). Sustainable Revenue Management: An Agent-Based Modeling Approach. Decision Support Systems, 54 (4), 1587-1601. doi: http://dx.doi.org/10.1016/j.dss.2012.05.061[go to publisher's site]
  • Ting Li, G.A.J.M. Berens & M. de Maertelaere (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce
  • Ting Li & D. Tsekouras (2012). More Effort to Personalize? Examining Perceived Effort as a Signal for Quality. In Proceedings of the International Conference on Electronic Commerce
  • Ting Li & R. Kauffman (2012). Adaptive Learning in Service Operation. Decision Support Systems, 53 (2), 306-319. doi: http://dx.doi.org/10.1016/j.dss.2012.01.011[go to publisher's site]
  • Ting Li & G. Soonius (2012). Is Your Social Media Strategy Effective? An Empirical Study of the Factors Influencing the Success of Facebook Campaigns. In Proceedings of the Workshop on Electronic Business
  • R.J. Kauffman, Ting Li & E. van Heck (2010). Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce, 15 (1), 113-143. doi: http://dx.doi.org/10.2753/JEC1086-4415150105[go to publisher's site]
  • R. Kauffman, Ting Li & E. van Heck (2010). A Theory of Informedness and Business Network Co-Production. In R. Sprague (Ed.), Proceedings of the 43th Hawaii International Conference on Systems Science. Los Alamitos, CA, USA: IEEE Computer Society Press
  • R. Kauffman, Ting Li, E. van Heck & P.H.M. Vervest (2009). Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis. In R. Sprague (Ed.), Proceedings of the 42th Hawaii International Conference on Systems Science. Los Alamitos, CA, USA: IEEE Computer Society Press
  • Ting Li, E. van Heck & P.H.M. Vervest (2009). Information Capability and Value Creation Strategy: Advancing Revenue Management Through Mobile Ticketing Technologies. European Journal of Information Systems, 18 (1), 38-51. doi: http://dx.doi.org/10.1057/ejis.2009.1[go to publisher's site]
  • R. Kauffman, Ting Li, E. van Heck & P.H.M. Vervest (2008). A Multi-Method Approach to Integrate and Joint Optimize Service Attribute Bundles and Capacity Management. In Proceedings of the Eighteenth Annual Workshop on Information Technologies and Systems. Paris, France
  • R. Kauffman, Ting Li, E. van Heck & P.H.M. Vervest (2008). Consumer Informedness and Information Technology: An Empirical Study of Heterogeneous Consumer Choice. In Twentieth Workshop on Information Systems and Economics. Paris, France
  • Ting Li, E. van Heck & P.H.M. Vervest (2008). Use and Impact of Mobile Ticketing Technologies for Revenue Management. In Academy of Management Meeting. Anaheim, CA, USA
  • Ting Li, E. van Heck & M. Fleischmann (2007). Understanding Dynamic Pricing in Public Transport: The Role of Smart Card Technology Adoption. In Academy of Management Meeting. Philadelphia, PA, USA
  • Ting Li, M. Lovric & P.H.M. Vervest (2013). Understanding Complexity in Public Transportation. Rotterdam: Haveka
  • Role: Daily Supervisor
  • PhD Candidate: Thomas Frick
  • Time frame: 2013 -
  • Role: Daily Supervisor
  • PhD Candidate: Francesco Balocco
  • Time frame: 2016 -
  • Role: Daily Supervisor
  • PhD Candidate: Ioannis-Filippos Kanellopoulos
  • Time frame: 2018 -
  • Role: Co-promotor
  • PhD Candidate: Zherui Yang
  • Time frame: 2017 -

Editorial positions (3)

  • Journal of Management Information Systems

    Referee

  • International Journal of Electronic Commerce

    Referee

  • Electronic Commerce Research and Applications

    Associate Editor

2018
February
06
2018
February
05
2017
March
15
Research Seminar
As: Contact, Coordinator
2017
February
23
2017
February
21
Research Seminar
As: Contact, Coordinator
2017
January
10
Research Seminar
As: Coordinator, Contact
2016
December
20
Research Seminar
As: Coordinator, Contact
2016
September
06
2016
June
14
Research Seminar
As: Coordinator, Contact
2016
June
07
Research Seminar
As: Contact, Coordinator
2016
May
31
Research Seminar
As: Contact, Coordinator
2016
April
19
2014
May
15
Research Seminar
As: Contact, Coordinator
2014
April
15
2013
December
12
Research Seminar
As: Coordinator, Contact
2013
October
11
Research Seminar
As: Contact, Coordinator
2013
August
30
2013
July
12
2013
June
18
Research Seminar
As: Contact, Coordinator
2013
June
03
Research Seminar
As: Coordinator
2013
March
15
2013
January
18
2009
January
16

Address

Visiting address

Office: Mandeville Building T09-16
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands