Prof. dr. T. (Ting) Li

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Logistics & Information Systems
Affiliated since 2004

Ting Li is the Professor of Digital Business at Rotterdam School of Management (RSM), Erasmus University. She is the founding member and the Academic Director of Digital Business Practice of the Erasmus Centre for Data Science and Business Analytics. Ting Li is an expert in Digital Strategy, Ecommerce, Social Media Analytics, Mobile Marketing, Business Analytics, Online Advertising, and Pricing and Revenue Management. She has been a Visiting Professor at the Wharton School of Business, Temple University, Arizona State University, City University of Hong Kong, and Tsinghua University. In 2017, she was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide. Ting Li's research interest focuses on the understanding of the strategic use of information and its economic impacts on consumer behavior and firm strategy. Theoretically, she proposes new theoretical perspectives to understand why and how firms develop digital capabilities to improve their business capability, and how new information (technologies) impact consumer behavior and decision making. Methodologically, she applies inter-disciplinary approaches combining large-scale randomized field experiments, lab experiment, survey, eye-tracking, agent-based simulation, and machine learning techniques such as text mining and sentiment analysis to investigate the impact of IT on individuals, organizations, markets, and networks. Her work has been published in leading scientific journals, including Information Systems Research, Journal of Information Technology, Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce, and many others. Her research has been recognized with best paper awards and nominations (European Research Paper of the Year 2015), and best dissertation awards (Prof. Aart Bosman Dissertation Award, Accenture-PIM Marketing Science Dissertation Award). Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO) and multinational companies. Ting Li develops close collaborations with industry partners. Her academic work introduces methods, models, and principles to guide organizations to manage informational challenges, build capabilities and compete in digital environments. She has consulted and worked in various capacities with Shell, Coolblue, Wehkamp, VIVAT, HelloPrint, KPMG, PwC, Accenture, Tweakers, Shop2Market, Dutch Railways, RET, amongst others. Ting’s teaching expertise is in the areas of digital strategy, digital transformation, digital commerce, social and mobile analytics, and social networks. She teaches in various RSM Bachelor, Master, and MBA/EMBA degree programs and is active in executive education programs. Prior to joining academic, Ting worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. She obtained her Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam. Her faculty page can be found at: http://www.rsm.nl/people/ting-li/. Follow her on Twitter at @tinglinl.

Publications

  • Academic (4)
    • Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. Abstract from Statistical Challenges in Electronic Commerce Research, Madrid, Spain.

    • Frick, T., Li, T., & Pavlou, P. (2016). Investigating The Impact Of Social Influence On The Personalization-Privacy Paradox: An Eye Tracking Study. Abstract from INFORMS 2016, Nashville.

    • Frick, T., & Li, T. (2015). Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study. Abstract from 37th ISMS Marketing Science Conference.

    • Frick, T., & Li, T. (2015). Social Retargeting – A Randomized Field Experiment. Abstract from 37th ISMS Marketing Science Conference.

  • Academic (13)
    • Li, T., Dalen, J., & Rees, PJ. (2018). More than just noise? Examining the Information Content of Stock Microblogs on Financial Markets. Journal of Information Technology, 33(1), 50-69. https://doi.org/10.1057/s41265-016-0034-2

    • Yang, S., Li, T., & Heck, E. (2015). Information Transparency in Prediction Markets. Decision Support Systems, 78, 67-79. https://doi.org/10.1016/j.dss.2015.05.009

    • Karl, L., & Li, T. (2014). Introduction to the Special Issue: Business Value Co-Creation Enabled by Social Technologies. International Journal of Electronic Commerce, 18(2), 5-10. https://doi.org/10.2753/JEC1086-4415180200

    • Li, T., Kauffman, RJ., Heck, E., Vervest, P., & Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25(2), 345-363. https://doi.org/10.1287/isre.2014.0521

    • Li, T., Berens, G., & de Maertelaere, M. (2014). Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce, 18(2), 97-125. https://doi.org/10.2753/JEC1086-4415180204

    • Li, T., & Slee, T. (2014). The Effects of Information Privacy Concerns on Digitizing Personal Health Records. Journal of the American Society for Information Science and Technology, 65(8), 1541-1554. https://doi.org/10.1002/asi.23068

    • Lovric, M. M., Li, T., & Vervest, P. (2013). Sustainable Revenue Management: An Agent-Based Modeling Approach. Decision Support Systems, 54(4), 1587-1601. https://doi.org/10.1016/j.dss.2012.05.061

    • Eberle, D., Berens, G., & Li, T. (2013). The impact of interactive corporate social responsibility communication on corporate reputation. Journal of Business Ethics, 118(4), 731-746. https://doi.org/10.1007/s10551-013-1957-y

    • Li, T., & Meshkova, Z. (2013). Examining the impact of rich media on consumer willingness to pay in online stores. Electronic Commerce Research and Applications, 12(6), 449-461. https://doi.org/10.1016/j.elerap.2013.07.001

    • Li, T., & Unger, T. (2013). Willing to Pay for Quality Personalization? Trade-off Between Quality and Privacy. European Journal of Information Systems, 21(6), 621-642. https://doi.org/10.1057/ejis.2012.13

    • Li, T., & Kauffman, R. (2012). Adaptive Learning in Service Operation. Decision Support Systems, 53(2), 306-319. https://doi.org/10.1016/j.dss.2012.01.011

    • Kauffman, RJ., Li, T., & Heck, E. (2010). Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce, 15(1), 113-143. https://doi.org/10.2753/JEC1086-4415150105

    • Li, T., Heck, E., & Vervest, P. (2009). Information Capability and Value Creation Strategy: Advancing Revenue Management Through Mobile Ticketing Technologies. European Journal of Information Systems, 18(1), 38-51. https://doi.org/10.1057/ejis.2009.1

  • Professional (3)
  • Academic (1)
    • Li, T., Lovric, M. M., & Vervest, P. (2013). Understanding Complexity in Public Transportation. Haveka.

  • Professional (1)
    • Kroon, LG., Li, T., & Zuidwijk, R. (2010). Liber Amicorum in Memory of Jo van Nunen. Dinalog.

  • Academic (2)
    • Li, T., Heck, E., & Vervest, P. (2006). Dynamic Pricing Strategies for Yield Improvement with Smart Card Adoption in Dutch Travel Industry. In M. Hitz, M. Sigala, & J. Murphy (Eds.), Information and Communication Technologies in Tourism Springer.

    • Li, T., Heck, E., & Vervest, P. (2006). Customer-Centric Business Networks: Case of the Evolutionary Network of Octopus. In P. Vervest, E. van Heck, & K. Preiss (Eds.), Smart Business Network: A New Business Paradigm Springer.

  • Academic (1)
    • Bouman, P., Kroon, L., Li, T., & Vervest, P. (2013). Detecting activity patterns from smart card data. Belgian/Netherlands Artificial Intelligence Conference, 9-16.

  • Academic (1)
    • Li, T., Vervest, P., & Heck, E. (2005). Smart Card Technology in Transportation Industry -- A Yield Management Perspective.

  • Academic (31)
    • Yang, Z., & Li, T. (2020). Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments. In Proceedings of the 19th Workshop on e-Business (WEB-2020)

    • Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. In Annual Meeting of the Academy of Management

    • Yang, Z., Cheng, Z., & Li, T. (2019). Still targeting younger customers? A field experiment on digital communication channel migration. In 40th International Conference on Information Systems, ICIS 2019 [2822] Association for Information Systems. 40th International Conference on Information Systems, ICIS 2019 https://aisel.aisnet.org/icis2019/business_models/business_models/13/

    • Balocco, F., & Li, T. (2019). LemonAds: Impression quality in programmatic advertising. In 40th International Conference on Information Systems, ICIS 2019 [2905] Association for Information Systems. 40th International Conference on Information Systems, ICIS 2019 https://aisel.aisnet.org/icis2019/general_topics/general_topics/19/?utm_source=aisel.aisnet.org%2Ficis2019%2Fgeneral_topics%2Fgeneral_topics%2F19&utm_medium=PDF&utm_campaign=PDFCoverPages

    • Li, T., Tsekouras, D., & Cheng, Z. (2019). Free Shipping Promotions: Leveraging Scarcity and Popularity Information. In Annual Meeting of the Academy of Management

    • Andrews, M., Li, T., & Balocco, F. (2018). The Effect of Mobile Search Ads across Devices: A Geo Experiment. In Proceedings of the International Conference on Information Systems

    • Li, T., Tsekouras, D., & Cheng, Z. (2018). Free Shipping Promotions: Leveraging Scarcity and Popularity Information. In Proceedings of the International Conference on Information Systems

    • Tsekouras, D., Frick, T., & Li, T. (2016). Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization. In - (pp. 10). AIS. http://hdl.handle.net/1765/100010

    • Frick, T., & Li, T. (2016). Personalization in Social Retargeting – A Field Experiment. In - AIS.

    • Frick, T., & Li, T. (2016). Social Retargeting: A Field Experiment. In The Economics of Information and Communication Technologies, ZEW Conference Centre for European Economics Research.

    • Cheng, Z., Li, T., & Pavlou, P. (2016). Acquisition Channels and Customer Churn: Evidence from the Auto Insurance Industry. In -

    • Frick, T., & Li, T. (2016). Social Retargeting: A Field Experiment. In Proceedings of the Statistical Challenge in eCommerce Research Symposium

    • Li, T., & Tsekouras, D. (2015). Free Shipping 3.0: Leveraging Scarcity and Popularity Information – A Randomized Field Experiment. In Conference on Information Systems and Technology

    • Tsekouras, D., & Li, T. (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the European Conference on Information Systems

    • Li, T., & Tsekouras, D. (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the International Conference on Information Systems

    • Frick, T., Tsekouras, D., & Li, T. (2014). The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance. In -

    • Li, T., Berens, G., & de Maertelaere, M. (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce

    • Li, T., & Soonius, G. (2012). Is Your Social Media Strategy Effective? An Empirical Study of the Factors Influencing the Success of Facebook Campaigns. In Proceedings of the Workshop on Electronic Business

    • Li, T., & Tsekouras, D. (2012). More Effort to Personalize? Examining Perceived Effort as a Signal for Quality. In Proceedings of the International Conference on Electronic Commerce

    • Bouman, P., Lovric, M. M., Li, T., Hurk, E., Kroon, LG., & Vervest, P. (2012). Recognizing Demand Patterns from Smart Card Data for Agent-Based Micro-simulation of Public Transport. In M. Vasirani, E. Camponogara, H. Hiromitsu, & F. Klügl (Eds.), Proceedings of the 7th Workshop on Agents in Traffic and Transportation

    • Li, T., Lovric, M. M., & Vervest, P. (2011). Agent-Based Modeling Approach to Revenue Management in Public Transportation. In Organizations and Society in Information Systems OASIS.

    • Kauffman, R., Li, T., & Heck, E. (2010). A Theory of Informedness and Business Network Co-Production. In R. Sprague (Ed.), Proceedings of the 43th Hawaii International Conference on Systems Science IEEE Computer Society Press.

    • Kauffman, R., Li, T., Heck, E., & Vervest, P. (2009). Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis. In R. Sprague (Ed.), Proceedings of the 42th Hawaii International Conference on Systems Science IEEE Computer Society Press.

    • Li, T., Heck, E., & Vervest, P. (2008). Use and Impact of Mobile Ticketing Technologies for Revenue Management. In Academy of Management Meeting

    • Kauffman, R., Li, T., Heck, E., & Vervest, P. (2008). Consumer Informedness and Information Technology: An Empirical Study of Heterogeneous Consumer Choice. In Twentieth Workshop on Information Systems and Economics

    • Kauffman, R., Li, T., Heck, E., & Vervest, P. (2008). A Multi-Method Approach to Integrate and Joint Optimize Service Attribute Bundles and Capacity Management. In Proceedings of the Eighteenth Annual Workshop on Information Technologies and Systems

    • Li, T., Heck, E., & Vervest, P. (2007). Study of Network Structural Properties of Complex Dutch Railway Transportation Network. In Transportation Research Board 86th Annual Meeting

    • Li, T., Heck, E., & Fleischmann, M. M. (2007). Understanding Dynamic Pricing in Public Transport: The Role of Smart Card Technology Adoption. In Academy of Management Meeting

    • Li, T., Vervest, P., Heck, E., & Rooijmans, P. (2006). Improve Yield in Public Transport – A Focus on ICT Capability. In Proceeding of the IEEE International Conference on Service Operations and Logistics, and Informatics

    • Li, T., Hofker, F., Heck, E., & Vervest, P. (2006). Do Customers Respond to Differentiated Pricing in Public Transport? -- An Analysis of Behavioral Response Using Stated Preference Experiment. In Proceeding of the TRAIL Research Congress 2006

    • Li, T., Heck, E., Vervest, P., Voskuilen, J., Hofker, F., & Jansma, F. (2006). Passenger Travel Behavior Model in Railway Network Simulation. In Proceedings of the 38th Conference on Winter Simulation IEEE.

  • Popular (1)
    • Li, T. (2018). Digital Traces: Personalization and Privacy. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series Research in Management http://hdl.handle.net/1765/108848

  • Academic (1)
    • Frick, T., Tsekouras, D., & Li, T. (2014). For Whom, How, and Where? Examining the Relationship between Social Media and Music Album Performance. Poster session presented at Tenth Symposium on Statistical Challenges in eCommerce Research (SCECR 2014), Tel Aviv, Israel.

  • Electronic Commerce Research and Applications (Journal)

    Editorial work (Academic)

  • International Journal of Electronic Commerce (Journal)

    Editorial work (Academic)

  • Journal of Management Information Systems (Journal)

    Editorial work (Academic)

  • Role: Promotor
  • PhD Candidate: Thomas Frick
  • Time frame: 2013 - 2018
  • Role: Daily Supervisor
  • PhD Candidate: Francesco Balocco
  • Time frame: 2016 -
  • Role: Daily Supervisor
  • PhD Candidate: Ioannis-Filippos Kanellopoulos
  • Time frame: 2018 -
  • Role: Promotor, Daily Supervisor
  • PhD Candidate: Atabak Mehrdar
  • Time frame: 2018 -
  • Role: Promotor
  • PhD Candidate: Agapi-Thaleia Fytraki
  • Time frame: 2010 - 2018
  • Role: Promotor
  • PhD Candidate: Agnieszka Kloc
  • Time frame: 2019 -
  • Role: Promotor
  • PhD Candidate: Charles Wan
  • Time frame: 2019 -
  • Role: Promotor
  • PhD Candidate: Tamara Thuis
  • Time frame: 2020 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Zeynep Aydin
  • Time frame: 2009 - 2021
  • Role: Member Doctoral Committee
  • PhD Candidate: Huong May Truong
  • Time frame: 2016 -
  • Role: Promotor
  • PhD Candidate: Clarisse Lucienne Sophie Dupont
  • Time frame: 2021 -
2020
March
12
2020
March
03
2019
September
17
2019
February
11
2019
January
24
2018
June
20
Inaugural Address
As: Speaker
2018
February
06
2018
February
05
2017
March
15
Research Seminar
As: Contact, Coordinator
2017
February
23
2017
February
21
Research Seminar
As: Contact, Coordinator
2017
January
10
Research Seminar
As: Coordinator, Contact
2016
December
20
Research Seminar
As: Coordinator, Contact
2016
September
06
2016
June
14
Research Seminar
As: Coordinator, Contact
2016
June
07
Research Seminar
As: Contact, Coordinator
2016
May
31
Research Seminar
As: Contact, Coordinator
2016
April
19
2014
May
15
Research Seminar
As: Contact, Coordinator
2014
April
15
2013
December
12
Research Seminar
As: Coordinator, Contact
2013
October
11
Research Seminar
As: Contact, Coordinator
2013
August
30
2013
July
12
2013
June
18
Research Seminar
As: Contact, Coordinator
2013
June
03
Research Seminar
As: Coordinator
2013
March
15
2013
January
18
2009
January
16

Address

Visiting address

Office: Mandeville Building T09-16
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands