Y. (Yanze) Zhang

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Strategy & Entrepreneurship
Affiliated since 2018

PhD Track Corporate governance and non-market strategy

Modern era corporate leaders are not only confronted with a host of activities by stakeholder activists seeking to influence their decisions, but also have to deal with an external environment whereby the boundaries between politics and business become increasingly blurred. Indeed, reports about corporate donations to political parties, intense lobbying, or the appointment of politicians to the board have become the norm. It therefore appears that firms increasingly recognize the need to complement their competitive strategies with non-market strategies involving corporate political activities. However, scholarly discourse remains relatively silent on the question how firms simultaneously embed competitive and non-market strategies into their overall governance architecture. The objective of this project is to enhance our theoretical and empirical understanding of how the systematic adoption of non-market strategies shape the governance practices and architectures of firms.

Corporate Governance, Non-market strategy, Stakeholder management, Corporate Political Activities, , Social Movements
Time frame
2018 -


  • Academic (1)
    • Benischke, M. H., Guldiken, O., Doh, J. P., Martin, G., & Zhang, Y. (2022). Towards a behavioral theory of MNC response to political risk and uncertainty: The role of CEO wealth at risk. Journal of World Business, 57(1), Article 101265. https://doi.org/10.1016/j.jwb.2021.101265


Visiting address

Office: T07-26
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam