Y. (Yue) Zhang
PhD Track Doctoral Research in Marketing (Marketing Science, Consumer Behaviour, or Consumer Neuroscience)
The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing science, consumer behaviour, and consumer neuroscience. Strong applicants typically have backgrounds in economics, psychology, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.
- Keywords
- Marketing, marketing science, consumer behaviour, consumer neuroscience
- Time frame
- 2022 -
Publications
Article (2)
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Academic (1)
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Zhang, Y., Tuk, M., & Klesse, A. K. (2024). Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice From AI Coaches. Journal of the Association for Consumer Research, 9(3), 344-356. https://doi.org/10.1086/730710
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Professional (1)
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Acar, O. A., Klesse, A. K., Tuk, M., & Zhang, Y. (2025). Consumers Don’t Want AI to Seem Human. Harvard Business Review. https://hbr.org/2025/01/research-consumers-dont-want-ai-to-seem-human
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Chapter (1)
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Academic (1)
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Klesse, A. K., Zhang, Y., & Tuk, M. (2024). Algorithm Aversion. In Elgar Encyclopedia of Consumer Behavior (pp. 5-8). Edward Elgar Publishing. https://doi.org/10.4337/9781803926278.ch02
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Address
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
Supervisory Team
