"Measuring Cultural Differences in Management: Uses, Abuses and Future Paths"



For over two decades, "cultural distance" has been the most popular way with which to measure cultural differences in the context of management (and often other business areas), applied to such phenomena as cross border alliances, mergers and acquisitions, and expatriate deployment, among others. The seminar will present a critical review of the construct outlining various illusions associated with its conceptualization and usage. I will then offer both short term and long term remedies, the latter constituting a substitution of the "distance" metaphor with that of "friction", and will discuss the ramifications for future management research.
Contact information:
Carolien Heintjes