All That Jazz: Aesthetics in Management Studies
Speaker
Abstract
| Aesthetic experience is partly related to a pattern recognition, and marketing to a promise of pleasure. Imagine an alliance of the arts, management and marketing. The focus question: how to apply the methods which artists use in creating values (that is – creating art) to what managers do running their businesses (that is making use of governance, coaching, marketing and the like). I suggest exploring marketing aesthetics and organizational aesthetics as overlapping domains. “Cultural branding” concept is a case in point; aesthetics as a new marketing paradigm. One of the points of interest would be the question of "iconic brands" which have social lives and cultural significance that go well beyond product and services benefits and features. Presenting relevant research I hope to facilitate coming together of the business and art worlds with a central claim that the two have much to learn from each other and more in common than one might expect. |
| Marcin Poprawski, PhD in humanities, musicologist, manager of cultural institutions and projects, Assistant Professor in the Institute of Cultural Studies (Chair of Business Ethics) at the Adam Mickiewicz University of Poznan (PL), since 2006 a lecturer, 2009-2010 research associate at the European University Viadrina in Frankfurt Oder (D); coordinator of the international studies programme Master of Intercultural Communication Studies, leading Intercultural Management Module ; member of research teams, international think-tanks, co-author of scientific expert reports and projects, mastermind of many professional trainings. His research interests include, cultural policies, theories of creativity, management theory, art management, intercultural management, aesthetics in marketing and music aesthetics and. Marcin Poprawski is the author of several publications in the research fields of cultural science, management studies and aesthetics (including book “Places of indeterminacy” in Musical Work, PTPN, Poznañ 2008). Co-editor of books: Cultural institutions during the time of crisis), Bogucki Scientific Press, Poznan 2009 and Cultural institutions in the 21st century. Old-fashioned idea or a new concept?), Bogucki Scientific Press, Poznan 2009. co-founder and organizational director of Polish Guitar Academy, co-founder of SOK: Culture Observatory in Poland and ROK: Regional Observatory of Culture. |
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| Dicea Jansen |
