Your Brain on Brands
Speaker

Michael Platt
Wharton School of Business,
University of Pennsylvania
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Abstract
Michael Platt is the James S. Riepe Penn Integrates Knowledge University professor of neuroscience, marketing, and psychology and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania. He studies decision making and social interaction using tools from neuroscience, psychology, economics and anthropology.
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Tue. 12 Dec. 2023
Research Seminar
The Drive for Marketplace Dignity: Understanding its Anatomy and Implications
Catherine Lamberton
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Information
- Type
- Research Seminar
- Programme
- Marketing
- Date
- Wed. 7 Nov. 2018
- Time
- 12:15 - 13:30
- Location
- T03-06
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Related events
Tue. 12 Dec. 2023
Research Seminar
The Drive for Marketplace Dignity: Understanding its Anatomy and Implications
Catherine Lamberton
(University of Pennsylvania)