Your Brain on Brands
Speaker

Michael Platt
Wharton School of Business,
University of Pennsylvania
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Abstract
Michael Platt is the James S. Riepe Penn Integrates Knowledge University professor of neuroscience, marketing, and psychology and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania. He studies decision making and social interaction using tools from neuroscience, psychology, economics and anthropology.
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Mon. 12 Jun. 2023
Research Seminar
Consumers Undervalue Multi-Option Alternatives in Two-Stage Choice
Stephanie Smith
(The University of Chicago Booth School of Business)
Information
- Type
- Research Seminar
- Programme
- Marketing
- Date
- Wed. 7 Nov. 2018
- Time
- 12:15 - 13:30
- Location
- T03-06
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Coordinator

Related events
Mon. 12 Jun. 2023
Research Seminar
Consumers Undervalue Multi-Option Alternatives in Two-Stage Choice
Stephanie Smith
(The University of Chicago Booth School of Business)