Impression Management in the Digital Age



Why do people post salacious photos or incendiary comments on social media, when the damage to their relationships, reputation and careers could be permanent? Why do we prefer to hire people who reveal unsavory information about themselves relative to those who simply choose not to disclose? And what do these findings imply for firms? This talk will focus on recent research investigating answers to these questions, all of which pertain to impression management in the digital age.