<link people dirk-van-dierendonck _blank>Dirk van Dierendonck, Associate Professor of Organisational Behaviour, coordinates the Recruitment for Effective European Cultural Workforce Diversity (REDIVE) project.

The international project aims at improving the multi-cultural recruitment processes in European companies to increase the effectiveness of workforce diversity.

REDIVE is a three-year project. Besides Rotterdam School of Management, four other partners are involved: Advancis (Porto, Portugal), Leaders2Be (Rotterdam, the Netherlands), IESE Business School (Barcelona, Spain), and Danmar Computers (Rzeszów, Poland).

Van Dierendonck recently succeeded in getting funding for REDIVE worth €250,000. The funding is part of the Lifelong Learning Programme that is supported by the European Union and executed by Education Audiovisual & Culture Executive Agency.

Project focus

The project addresses the following issues:

• Lack of awareness on the incorporation of workforce diversity in corporate strategy
• Limited skills and knowledge on culture and diversity by HR and recruitment professionals
• Gap in the market with regard to training on culture and workforce diversity

Stimulating effective recruitment across cultures

Dirk van Dierendonck: “With this consortium, we propose developing and running an extensive training program. This will ultimately help ensuring the effectiveness of workforce diversity, enhancing competitiveness and reducing recruitment and retention costs. Our project can also support the effectiveness of programs like Erasmus and induce workforce mobility and successful diversity in Europe.”