Prof. dr. D. (Dennis) Fok

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 1999

Dennis Fok is an endowed professor of applied econometrics at the Econometric Institute, the Erasmus School of Economics (ESE). His special interest is in modelling unobserved heterogeneity, panel models, marketing econometrics, and non-linear models. Professor Foks' research has been published widely in peer-reviewed academic journals including, among others, the Journal of Marketing Research, Marketing Science, the Journal of Econometrics, and the Journal of Applied Econometrics.

  • D. Fok, A.J. van Stel, A.E. Burke & A.R. Thurik (2020). How entry crowds and grows markets: the gradual disaster management view of market dynamics in the retail industry. Annals of Operations Research. doi: 10.1007/s10479-019-03322-y?
  • D. Fok (2017). Advanced Individual Demand Models. In P.S.H Leeflang, J.E. Wieringa, T.H.A. Bijmolt, & K.H. Pauwels (Eds.), Advanced Methods for Modeling Markets (International Series in Quantitative Marketing) (pp. 31-86). Switzerland: Springer
  • D. Fok, P.H.B.F. Franses & R. Paap (2006). Performance of seasonal adjustment procedures: simulation and empirical results. In T.C. Mills & K. Patterson (Eds.), Palgrave Handbook of Econometrics, Volume 1, Econometric Theory (pp. 1035-1055). Basingstoke: Palgrave MacMillan
  • D. Fok, P.H.B.F. Franses & R. Paap (2002). Econometric analysis of the market share attraction model. In P.H.B.F. Franses & A.L. Montgomery (Eds.), Advances in econometrics: Econometric models in marketing, chapter 10 (Advances in Econometrics, 16) (pp. 223-256). Amsterdam: JAI Press
  • D. Fok (2003, november 6). Advanced econometric marketing models. Erasmus University Rotterdam (186 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 027)) Prom./coprom.: prof.dr. P.H.B.F. Franses.
  • Role: Co-promotor
  • PhD Candidate: Carlos Hernandez Mireles
  • Time frame: 2006 - 2010
  • Role: Co-promotor
  • PhD Candidate: Yuri Peers
  • Time frame: 2007 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Baris Depecik
  • Time frame: 2008 - 2016
  • Role: Member Doctoral Committee
  • PhD Candidate: Pieter Schoonees
  • Time frame: 2011 - 2015
  • Role: Promotor
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Gertjan van den Burg
  • Time frame: 2012 - 2018
  • Role: Promotor
  • PhD Candidate: Luuk van Maasakkers
  • Time frame: 2018 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Kars Iddo Maik Schouten
  • Time frame: 2012 - 2018
Research Workshop
As: Coordinator
Inaugural Address
As: Speaker
Research Workshop
As: Coordinator
Research Seminar
As: Coordinator
PhD Defence
As: Speaker


Visiting address

Office: ET-35
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam