Prof. dr. D. (Dennis) Fok

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 1999

Dennis Fok is professor of Econometrics and Data Science at the Econometric Institute of the Erasmus School of Economics, Erasmus University Rotterdam. He obtained his PhD in 2003 on advanced econometric marketing models. He combines state-of-the-art quantitative techniques to relevant marketing topics.

His research interests include applied econometrics in general, with a particular focus on combining new econometric methods with marketing questions. More specifically, he focuses on modeling unobserved heterogeneity, non-linear models, Bayesian statistics, and modeling consumer-level decisions. Recently, his research interests also concern models for high-dimensional data. One example is the development of methods and efficient estimation techniques for modeling choices from a very large set of alternatives.

His work has been published in the top marketing journals such as Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing and in top econometrics journals such as Journal of Econometrics, Journal of Applied Econometrics, and Journal of Business and Economic Statistics.

  • D. Fok (2017). Advanced Individual Demand Models. In P.S.H Leeflang, J.E. Wieringa, T.H.A. Bijmolt, & K.H. Pauwels (Eds.), Advanced Methods for Modeling Markets (International Series in Quantitative Marketing) (pp. 31-86). Switzerland: Springer doi: 10.1007/978-3-316-53469-5
  • D. Fok, P.H.B.F. Franses & R. Paap (2006). Performance of seasonal adjustment procedures: simulation and empirical results. In T.C. Mills & K. Patterson (Eds.), Palgrave Handbook of Econometrics, Volume 1, Econometric Theory (pp. 1035-1055). Basingstoke: Palgrave MacMillan
  • D. Fok, P.H.B.F. Franses & R. Paap (2002). Econometric analysis of the market share attraction model. In P.H.B.F. Franses & A.L. Montgomery (Eds.), Advances in econometrics: Econometric models in marketing, chapter 10 (Advances in Econometrics, 16) (pp. 223-256). Amsterdam: JAI Press
  • D. Fok (2003, november 6). Advanced econometric marketing models. Erasmus University Rotterdam (186 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 027)) Prom./coprom.: prof.dr. P.H.B.F. Franses.
  • Role: Co-promotor
  • PhD Candidate: Carlos Hernandez Mireles
  • Time frame: 2006 - 2010
  • Role: Co-promotor
  • PhD Candidate: Yuri Peers
  • Time frame: 2007 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Baris Depecik
  • Time frame: 2008 - 2016
  • Role: Member Doctoral Committee
  • PhD Candidate: Pieter Schoonees
  • Time frame: 2011 - 2015
  • Role: Daily Supervisor
  • PhD Candidate: Wei Li
  • Time frame: 2009 - 2021
  • Role: Promotor
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Gertjan van den Burg
  • Time frame: 2012 - 2018
  • Role: Promotor
  • PhD Candidate: Luuk van Maasakkers
  • Time frame: 2018 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Kars Iddo Maik Schouten
  • Time frame: 2012 - 2018
  • Role: Member Doctoral Committee
  • PhD Candidate: Eric Slob
  • Time frame: 2016 -
Research Workshop
As: Coordinator
Inaugural Address
As: Speaker
Research Workshop
As: Coordinator
Research Seminar
As: Coordinator
PhD Defence
As: Speaker


Visiting address

Office: ET-35
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam