Prof. dr. D. (Dennis) Fok

Full Professor

Department of Econometrics

Erasmus School of Economics (ESE)

Erasmus University Rotterdam

Fellow ERIM

Field: Marketing

Affiliated since 1999

T: +31 10 4081333

E: dfok@ese.eur.nl

Dennis Fok is an endowed professor of applied econometrics at the Econometric Institute, the Erasmus School of Economics (ESE). His special interest is in modelling unobserved heterogeneity, panel models, marketing econometrics, and non-linear models. Professor Foks' research has been published widely in peer-reviewed academic journals including, among others, the Journal of Marketing Research, Marketing Science, the Journal of Econometrics, and the Journal of Applied Econometrics.

Work in Progress

D. Fok, A.J. van Stel, A.E. Burke & A.R. Thurik (2020). How entry crowds and grows markets: the gradual disaster management view of market dynamics in the retail industry. Annals of Operations Research. doi: 10.1007/s10479-019-03322-y?

Publications (32)

Articles (26)

A. Ruseckaite, D. Fok & P.P. Goos (2018). Flexible Mixture-Amount Models Using Multivariate Gaussian Processes. Journal of Business & Economic Studies, 1-15. doi: 10.1080/07350015.2018.1497506
A. Ruseckaite, P.P. Goos & D. Fok (2017). Bayesian D-optimal choice designs for mixtures. Journal of the Royal Statistical Society. Series C, Applied Statistics, 66 (2), 363-386. doi: 10.1111/rssc.12174
K. Bel, D. Fok & R. Paap (2017). Parameter Estimation in Multivariate Logit Models with Many Binary Choices (forthcoming). Econometric Reviews, 37 (5), 534-550. doi: 10.1080/07474938.2015.1093780
B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: 10.1287/mksc.2016.0985
A. de Palma, M. Abdellaoui, G. Attanasi, M. Ben-Akiva, I. Erev, H. Fehr-Duda, D. Fok, C. Fox, R. Hertwig, N. Picard, P.P. Wakker, J. Walker & M. Weber (2014). Beware of Black Swans: Taking stock of the description - experience gap in decision under uncertainty. Marketing Letters, 25 (3), 269-280. doi: 10.1007/s11002-014-9316-z
D. Fok, R. Paap & P.H.B.F. Franses (2014). Incorporating Responsiveness to Marketing Effort in Brand Choice Modeling. Econometrics, 2 (1), 20-44. doi: 10.3390/econometrics2010020
M. Dorotic, P.C. Verhoef, D. Fok & T.H.A. Bijmolt (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing, 31 (4), 339-355. doi: 10.1016/j.ijresmar.2014.06.001
C. Horvath & D. Fok (2013). Moderating Factors of Immediate, Gross, and Net Cross-brand Effects of Price Promotions. Marketing Science, 32 (1), 127-152. doi: 10.1287/mksc.1120.0748
D. Fok & P.H.B.F. Franses (2013). Testing earnings management. Statistica Neerlandica, 67 (3), 281-292. doi: 10.1111/stan.12007
Y. Peers, D. Fok & P.H.B.F. Franses (2012). Modeling Seasonality in New Product Diffusion. Marketing Science, 31 (2), 351-364. doi: 10.1287/mksc.1110.0696
D. Fok, R. Paap & A. van Dijk (2012). A Rank-Ordered Logit Model with Unobserved Heterogeneity in Ranking Capabilities. Journal of Applied Econometrics, 27 (5), 831-846. doi: 10.1002/jae.1223
D. Fok, R. Paap & P.H.B.F. Franses (2012). Modeling Dynamic Effects of Promotion on Interpurchase Times. Computational Statistics & Data Analysis, 56 (11), 3055-3069. doi: 10.1016/j.csda.2012.03.022
M. Dorotic, D. Fok, P.C. Verhoef & T.H.A. Bijmolt (2011). Do Vendors Benefit From Promotions in a Multi-Vendor Loyalty Program? Marketing Letters, 22 (4), 341-356. doi: 10.1007/s11002-010-9128-8
Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46 (5), 637-652. doi: 10.1509/jmkr.46.5.637
D. Fok & R. Paap (2009). Modeling category-level purchase timing with brand-level marketing variables. Journal of Applied Econometrics, 24 (3), 469-489. doi: 10.1002/jae.1059
E. van Nierop, D. Fok & P.H.B.F. Franses (2008). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements. Marketing Science, 27 (6), 1065-1082. doi: 10.1287/mksc.1080.0365
D. Fok & P.H.B.F. Franses (2007). Modeling the diffusion of scientific publications. Journal of Econometrics, 139 (2), 376-390. doi: 10.1016/j.jeconom.2006.10.021
D. Fok, P.H.B.F. Franses & R. Paap (2007). Seasonality and non-linear price effects in scanner-data based market-response models. Journal of Econometrics, 138 (1), 231-251. doi: 10.1016/j.jeconom.2006.05.021
L.M. Sloot, D. Fok & P.C. Verhoef (2006). The Short- and Long-Term Impact of an Assortment Reduction on Category Sales. Journal of Marketing Research, 43 (4), 536-548. doi: 10.1509/jmkr.43.4.536
D. Fok, C. Horvath, R. Paap & P.H.B.F. Franses (2006). A hierarchical Bayes error correction model to explain dynamic effects of price changes. Journal of Marketing Research, 43 (3), 443-461. doi: 10.1509/jmkr.43.3.443
D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2005). A multi-level panel STAR model for US manufacturing sectors. Journal of Applied Econometrics, 20 (6), 811-827. doi: 10.1002/jae.822
Y.M. van Everdingen, W.B. Aghina & D. Fok (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, 22 (3), 293-308. doi: 10.1016/j.ijresmar.2004.11.003
D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2005). Forecasting aggregate using panels of nonlinear time series. International Journal of Forecasting, 21 (4), 785-794. doi: 10.1016/j.ijforecast.2005.04.015
D. Fok & P.H.B.F. Franses (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model. International Journal of Research in Marketing, 21 (2), 159-177. doi: 10.1016/j.ijresmar.2003.09.001
D. Fok & P.H.B.F. Franses (2002). Ordered logit analysis for selectively sampled data. Computational Statistics & Data Analysis, 40 (3), 477-497. doi: 10.1016/S0167-9473(02)00063-4
D. Fok & P.H.B.F. Franses (2001). Forecasting market shares from models for sales. International Journal of Forecasting, 17 (1), 121-128. doi: 10.1016/S0169-2070(00)00075-3

Book Contributions (3)

D. Fok (2017). Advanced Individual Demand Models. In P.S.H Leeflang, J.E. Wieringa, T.H.A. Bijmolt, & K.H. Pauwels (Eds.), Advanced Methods for Modeling Markets (International Series in Quantitative Marketing) (pp. 31-86). Switzerland: Springer
D. Fok, P.H.B.F. Franses & R. Paap (2006). Performance of seasonal adjustment procedures: simulation and empirical results. In T.C. Mills & K. Patterson (Eds.), Palgrave Handbook of Econometrics, Volume 1, Econometric Theory (pp. 1035-1055). Basingstoke: Palgrave MacMillan
D. Fok, P.H.B.F. Franses & R. Paap (2002). Econometric analysis of the market share attraction model. In P.H.B.F. Franses & A.L. Montgomery (Eds.), Advances in econometrics: Econometric models in marketing, chapter 10 (Advances in Econometrics, 16) (pp. 223-256). Amsterdam: JAI Press

Doctoral Thesis

D. Fok (2003, november 6). Advanced econometric marketing models. Erasmus University Rotterdam (186 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 027)) Prom./coprom.: prof.dr. P.H.B.F. Franses.

Inaugural Speech

D. Fok (2013). Stay Ahead of Competition. (2013, oktober 4). Rotterdam: Erasmus Research Institute of Management

Professional Publications

D. Fok & J. van Dalen (2015). Boosting business with data analysis. RSM Discovery - Management Knowledge, 21 (1), 5-7.

PhD Tracks (9)

Marketing Modeling for New Products

Role: Co-promotor
PhD Candidate: Carlos Hernandez Mireles
Time frame: 2006 - 2010

Econometric Advances in Diffusion Models

Role: Co-promotor
PhD Candidate: Yuri Peers
Time frame: 2007 - 2011

Bridging Models and Business: Understanding heterogeneity in hidden drivers of customer purchase behavior

Role: Promotor
PhD Candidate: Evsen Korkmaz
Time frame: 2009 - 2014

Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies

Role: Member Doctoral Committee
PhD Candidate: Baris Depecik
Time frame: 2008 - 2016

Methods for Modelling Response Styles

Role: Member Doctoral Committee
PhD Candidate: Pieter Schoonees
Time frame: 2011 - 2015

Marketing Analytics for High-Dimensional Assortments

Role: Promotor
PhD Candidate: Bruno Jacobs
Time frame: 2012 - 2017

Algorithms for Multiclass Classification and Regularized Regression

Role: Member Doctoral Committee
PhD Candidate: Gertjan van den Burg
Time frame: 2012 - 2018

Marketing modelling for large-scale assortments

Role: Promotor
PhD Candidate: Luuk van Maasakkers
Time frame: 2018 -

Semantics-Driven Aspect-Based Sentiment Analysis

Role: Member Doctoral Committee
PhD Candidate: Kars Iddo Maik Schouten
Time frame: 2012 - 2018

Events (6)

2017

May

Workshop on Statistical Learning and Econometrics

Research Workshop

As: Coordinator

2014

December

How to Protect your Research Interests When Many Require Access to the Research Data? How to Get Help Doing So?

Research Seminar

As: Speaker

2013

October

Stay Ahead of Competition

Inaugural Address

As: Speaker

2009

May

Workshop on Advanced Bayesian Inference

Research Workshop

As: Coordinator

2006

December

Schuldpolitiek, Vergrijzing en de Verkiezingen

Research Seminar

As: Coordinator

2003

November

Advanced Econometric Marketing Models

PhD Defence

As: Speaker

Awards (4)

ERIM Top Article Junior Award (2017)
ERIM Top Article Award (2010)
ERIM Award for 'Outstanding Performance by a Young Researcher' (2006)
ERIM Dissertation Award (2004)

Address

Visiting address

Office: ET-35
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

D. Fok, A.J. van Stel, A.E. Burke & A.R. Thurik (2020). How entry crowds and grows markets: the gradual disaster management view of market dynamics in the retail industry. Annals of Operations Research. doi: 10.1007/s10479-019-03322-y?

Prof. dr. D. (Dennis) Fok

Work in Progress

Publications (32)

Articles (26)

Book Contributions (3)

Doctoral Thesis

Inaugural Speech

Professional Publications

PhD Tracks (9)

Events (6)

Awards (4)

Address

Work in progress

Latest publication