PhD Defence Manissa Gunadi
In her dissertation, 'Essays on Consumers and Numbers', Manissa Gunadi focused on consumers' relationship with numerical information. Numbers are becoming increasingly omnipresent; as individuals we encounter numerical information in a variety of the different decisions and activities we undertake in our daily lives. Manissa states that consumers' relationship with numbers is in fact complex and nuanced, and should not only be viewed from a purely normative and mathematical perspective.