Essays on Innovation Generation in Incumbent Firms


Elio Keko
Elio Keko
  • Speaker
Marketing, Technology and Innovation Institute

Event Information

Type
PhD Defence
Programme
Marketing
Date
Thu. 7 Sep. 2017
Contact
Elio Keko
Time
15:30-17:00
E-mail
Location
Senate Hall, Erasmus Building, Woudestein Campus
Number


Abstract

This dissertation aims to enhance our understanding of how incumbent firms organize innovation in response to the challenges and opportunities they face. The first paper focuses on understanding all components of the complex innovation ecosystem. In this chapter we synthesize the literature on innovation and provide a critical review of the field. The second paper centers on how firms can succeed in grassroots innovation, thereby harnessing the knowledge and skills of their entire employee base. In this chapter we take an in-depth look at grassroots innovation and its success determinants. The third paper looks at how the inevitable resistance to change affects innovation performance, and how resistance can be turned into a strength. We further explain the relationship between resistance to change and innovation performance by studying the mediating effect of the reaction of concerned employees.

Stefan Stremersch
Professor of Marketing
  • Promotor
Benedict Dellaert
Professor of Marketing
  • Member Doctoral Committee
Yvonne van Everdingen
Associate Professor of Marketing Management
  • Member Doctoral Committee
Iván Guitart
Iván Guitart
  • Member Doctoral Committee
Patrick Van Kenhove
Patrick Van Kenhove
  • Member Doctoral Committee
Stefan Wuyts
Stefan Wuyts
  • Member Doctoral Committee
Nuno Almeida Camacho
  • Daily Supervisor
Kim Harte
Kim Harte
  • Coordinator